157FF: Navigating Taxes and Ethics in Your Private Practice

Navigating Taxes and Ethics in Your Private Practice Episode Cover Image
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157FF: Navigating Taxes and Ethics in Your Private Practice

Navigating Taxes and Ethics in Your Private Practice Episode Cover Image

In this Episode...

How do you stay aligned with your values when your taxes fund things you don’t believe in? In this Feelings and Finances episode, Linzy responds to a question from Lessey, a therapist grappling with the ethical dilemma of paying taxes that support government practices and systems she finds morally troubling. Lessey is exploring whether it’s possible to feel at peace with paying taxes in a system that doesn’t align with her values, and whether there’s anything she can do about it.

Linzy offers a thoughtful exploration of the complexities of taxes and the ethical considerations that come with them. She acknowledges that taxes often go toward programs and initiatives that we may not support, but she emphasizes that the system is multifaceted—our tax dollars also fund schools, roads, and other public programs that are beneficial to society. 

Linzy encourages Lessey to focus on how to use her sphere of influence to advocate for causes that align with her values and to consider using her personal finances to support the things she believes in. She also suggests finding ways to feel empowered within the tax system, like making charitable donations and utilizing tax-saving strategies.

Tune in for a discussion exploring how we can ethically and emotionally navigate the tension between our financial responsibilities and personal values.

Have a Question for Linzy?

You can easily submit your question to Linzy on a voice recording. Go to the podcast page on our website and click the “Start recording” button. https://moneynutsandbolts.com/podcast/ 

Follow the prompts to record your question. When you finish your recording, enter your name and email to submit the recording. You can also submit your question directly to Linzy’s SpeakPipe inbox: https://www.speakpipe.com/MoneySkillsForTherapists 

Interested in working with Linzy?

Are you a Solo Private Practice Owner?

I made this course just for you: Money Skills for Therapists. My signature course has been carefully designed to take therapists from money confusion, shame, and uncertainty – to calm and confidence. In this course I give you everything you need to create financial peace of mind as a therapist in solo private practice.

Want to learn more? Click here to register for my free masterclass, “The 4 Step Framework to Get Your Business Finances Totally in Order.”

This masterclass is your way to get a feel for my approach, learn exactly what I teach inside Money Skills for Therapists, and get your invite to join us in the course.

Are you a Group Practice Owner?

Join the waitlist for Money Skills for Group Practice Owners. This course takes you from feeling like an overworked, stressed and underpaid group practice owner, to being the confident and empowered financial leader of your group practice.

Want to learn more? Click here to learn more and join the waitlist for Money Skills for Group Practice Owners. The next cohort starts in January 2026.

Connect with Linzy

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Episode Transcript

[00:00:00] Linzy: Hello and welcome back to another Feelings and Finances episode of the Money Skills for Therapist podcast. These are our short and sweet Friday episodes where I answer questions from you, the listeners of the Money Skills for Therapist podcast, the wonderful therapists and health practitioners and coaches that make up our community.

[00:00:20] Linzy: Today’s question is from Lessey and here is their question. 

[00:00:24] Lessey: Hi, Linzy. My name is Lessey. I am a therapist in Colorado. My question for your Feelings and Finance is… I don’t know if there’s an answer to this question. I don’t expect an answer to this question. It’s more just, I’ve been asking other therapists lately and other helpers, sort of their feelings about this.

[00:00:47] Lessey: I would be curious to know what you think. Concerning taxes, when we are aware that there are unethical practices happening with our tax dollars by this government and taxes may be going to things that feel morally or ethically against what we believe, particularly being therapists in the health care system that isn’t very supportive of clients.

[00:01:12] Lessey: Just curious about when it feels really hard to hand money over to the government that you don’t particularly support what they’re doing with a lot of that tax money and any sort of moral imperative or ethical imperative we have as caregivers, to sort of speak up about that, or do something about that, or say something about that or refuse to do that or whatever the action step might be when you feel you’re giving your money to unethical places or being forced to give your money to unethical practices

[00:01:49] Lessey: by our government. Just curious what you have to say about that. Just curious about your own feelings about that. I know it’s a kind of touchy subject for a lot of people. A lot of people don’t like to approach this subject or talk about it. And a lot of what I’ve gotten back is people just putting their head down.

[00:02:04] Lessey: Well, we have to do it; it is what we’re doing, and we don’t get to talk about it. And just wanting to open up the conversation and let people speak freely about how they feel. about having to hand over hard earned money to what they feel is not in alignment for how it’s being spent. Anyway, I appreciate your time.

[00:02:22] Lessey: Thanks. Bye. 

[00:02:23] Linzy: Thank you so much for this question, Lessey. And as you say, it’s not one where I think there’s a hard answer, but it is a really interesting conversation, about money and taxes. And, I’m Canadian, so. I’m living in a different context. and most of the folks that I work with are American.

[00:02:42] Linzy: The folks that we support in our courses tend to be about 90 percent American, 10 percent Canadian, and also some Europeans in the mix. And that makes a lot of sense. Because that’s our exact population ratio. You folks have 10 times more people, 10 times more therapists, than we do in Canada.

[00:02:56] Linzy: So I totally hear you on the ethical moral reservations about taxes going to things that you don’t support. I can name some of those things probably. I would assume the prison system, the judicial system and the way that it discriminates against certain people, war. At the time that I’m recording,

[00:03:16] Linzy: this is shortly after Trump has made these kind of blustery statements about just taking over the Gaza Strip, which may or may not actually turn into anything, but if it did, would certainly be a massive, massive amount of money that America would be investing, to put it a certain way, in something that I’m sure many, many, many Americans do not support, right?

[00:03:38] Linzy: But when you are pooling your money into the collective through taxes, you don’t get to, you know, say exactly what happens with your dollars, right? Our dollars do go to things that we are not supportive of at the end of the day, that do not reflect our values, and what we want to see happen in this world. So in terms of how we work with that and sit with that and what we do about that, this could be like a whole episode, Lessey, I feel like with, you know, lots of people’s perspectives because it is messy and complicated and, you know, tax evasion is a crime. Unless you’re a multi billionaire. Then, you know, you have lawyers who let you get away with it.

[00:04:15] Linzy: But for most of us who are not multi billionaires and who don’t have lawyers on our payroll for millions of dollars a year, tax evasion is a crime. As I’m thinking about this, too, I’m thinking, it’s also not all bad, right? And this is where it gets muddy, when we don’t align with the goals or values of a particular administration, or even just the way the government has been functioning for decades, right, under any administration, there’s still going to be some things that the government is doing that we do support, right? So, for instance, I’m thinking about my own tax dollars, and what do my tax dollars do.

[00:04:49] Linzy: My tax dollars might go towards supporting certain policies that I don’t personally support or endorse. But also my tax dollars do go towards schools and roads, rec centers, all sorts of things that I do support. And they do go towards programming that I am very supportive of.

[00:05:06] Linzy: Right? Programming that I think is great. and so, you know, when I think about it, it’s not a black or white issue.Because I’m sure, Lessey, there are things that the government is doing with your tax dollars that you would support. And that you are happy about.

[00:05:18] Linzy: Roads in Schools, I feel like, is always an easy one. Right? Most of us like roads and schools. Even if you don’t like exactly what’s happening in the education system, I think most of us are in support of the idea that there should be an education system, that all children should be able to access that education system for free.

[00:05:33] Linzy: That it should be a high quality education system. In the United States, there’s many areas where the education system is not good, and it’s underfunded, and that’s where we want to see more of our tax dollars going towards that thing, right? We don’t want to have less tax dollars in the system.

[00:05:47] Linzy: So when I think about it, I think that the points of intervention are not in us giving over our tax dollars, it’s in: how are we using our power and our voices to challenge and change what the government is doing with that tax money, right? And then I also think about: how are we then also using our dollars that we have personally to use to see the things that we want in our community that the government is not doing, right?

[00:06:13] Linzy: And so it’s, I think, finding your sphere of influence, right? Like, where can we actually make an impact? Where can we change the way that things are happening? And nobody is going to change American foreign policy overnight. Nobody is going to stop imperialism and wars and racial profiling in the criminal justice system overnight.

[00:06:32] Linzy: But, as we continue to push for and lobby for what we do believe in, and live our values, and spend the money that we do have as well, on supporting the things that exist. So for instance, I’m very active with my time in my son’s school and also with my money in my son’s school, right? So we support all the fundraisers.

[00:06:49] Linzy: We give a lot of our personal time and our family, both my partner and I, to making my son’s school a better place. Our school council, because we’re in an area that is able to fundraise a good amount of money, we also donate money to other schools. You know, so there’s a school in our neighborhood that draws in families that do not have the disposable income that we have.

[00:07:09] Linzy: So our school made a large transfer to that school’s food program. Right? So we’re now helping have hundreds of meals at that school that would not be there otherwise for kids through the power of our money. It does make me think about, both, how do you use your own power, your own sphere of influence, to challenge and shift what the government is doing?

[00:07:31] Linzy: And then how do you use the rest of the money that you have to continue to make the world what we want it to be? Right? I think that tax refusal could get you thrown in jail. I don’t know if that’s worth it. There’s always strategic questions to ask about how we use our time and energy, and what is effective in terms of making political change.

[00:07:48] Linzy: But I think there is no question that using our time and energy to advocate and to push for the things that we want, and of course, elect candidates that are actually endorsing the things that we want, the value shift that they don’t come overnight, but they do happen, and then also using our own personal money that we have outside of taxes to support causes that we believe in,

[00:08:12] Linzy: are powerful ways to make change in the world within the sphere of influence that we do have. Something else that makes me think about Lessey, for your own money too, when you make charitable donations, that’s going to offset taxes in a way. When you put money into your own retirement funds, that also offset taxes.

[00:08:26] Linzy: So I think about, what are the life giving things that you can do with your money that actually also reduces your tax burden, which means less your money’s going into this pool of money that you don’t like all the things that are happening with it, that are really powerful uses of your money in your own life.

[00:08:39] Linzy: So even thinking about your own dollars, what are the things that are tax savings that also allow you to create change and make the things that you do want to happen, happen in the world? Those are my thoughts, Lessey, on this piece. As I said, this is a very rich question. I love that you are having these conversations with the folks around you… If you want, you can always work with an accountant, too,

[00:08:59] Linzy: I will say, who is more on the creative accounting side, who is more of a risk taker. And if you’re a risk taker, and if you want to, you know, look at writing things off in your business in a more liberal way, you are allowed to do that, which would leave more money in your pocket.But there are, of course, risks that come with that, and the chance of being audited, and the chance of having to pay back that tax money. And then, of course, being flagged as somebody who should be audited in the future. So there’s risks to that, but you get to choose, right? And so with all of this, we get to choose, but I would really think about what are the areas that you can make the most impact.

[00:09:30] Linzy: And also stepping a little bit, again, out of that black and white thinking that all of your tax money is going towards. things that you don’t support, and focusing on the tax money that is going towards things that you do support, and how do you continue to enhance and support those things that you do care about and that are values aligned.

[00:09:48] Linzy: So thank you so much for this question, Lessey. This is a really rich, interesting topic and I really appreciate you bringing this to the Feelings and Finances podcast episode today. If you, like Lessey, have a question, or maybe more of a topic, that you would like me to dig into on a future episode of Feelings and Finances, all you need to do is head over to the podcast page.

[00:10:10] Linzy: You’ll see that spot to hit record to submit a question to me. There’s a link in the show notes too that will take you there. I would love to dig into your question or topic on a future episode. Thank you so much for joining me today.

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Hi, I'm Linzy

I’m a therapist in private practice, and a the creator of Money Skills for Therapists. I help therapists and health practitioners in private practice feel calm and in control of their finances.

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156: Managing Money as a Neurodivergent Business Owner with Amber Hawley

156: Managing Money as a Neurodivergent Business Owner with Amber Hawley Episode Cover Image
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156: Managing Money as a Neurodivergent Business Owner with Amber Hawley

156: Managing Money as a Neurodivergent Business Owner with Amber Hawley Episode Cover Image

“People with ADHD don’t love structure, but we also know we absolutely need it, which is why people like me who were so successful in the corporate world, and why we also feel like what’s wrong with me, maybe I’m not built for this, because the corporate world had this structure that supported you getting things done consistently, and then you go and start your own business, and everything’s up to you, and you can’t possibly do everything. You have to prioritize, which is something we struggle with because that’s executive functioning. So I think number one is like figuring out a schedule. And for me, it’s not having this rigid schedule. It’s really understanding your energy.”

~ Amber Hawley

Meet Amber Hawley

Amber Hawley teaches overwhelmed overachievers how to start and sustain new habits that prevent burnout and increase satisfaction, profitability, and overall happiness.

When she started her career, Amber worked in Marketing and then Internet Operations before becoming a licensed therapist. Working in Silicon Valley first in tech and then as a therapist meant that she got to work with really high-achieving professionals and got to see “behind the scenes” the toll the pressures and expectations can have on people.

As an ENFP with ADHD, Type-A, Gen X, recovering perfectionist, Amber understands the struggle. She has been in neurodivergent burnout and it can be a long road back. She has grown and sold a group therapy practice, launched two successful coaching and consulting businesses and grown her podcast to be in the top 3% of ALL podcasts worldwide.

Amber uses her tech background, psychological training, 13+ years of business growing to support distracted entrepreneurs  in creating the business and life they dreamed about when they  started.

The Easily Distracted Entrepreneur Podcast focuses on supporting them with the emotional side of business, sharing ways of connecting with other entrepreneurs, how to set up the life and biz they actually want, discussing mindset, strategy and resources all while having more fun.

In this Episode...

Are you ready to grow your practice but struggling with how to do so without burning out?

In this episode, Linzy sits down with Amber Hawley, a therapist and business coach who specializes in helping therapists scale their practices without compromising their mental health. Amber opens up about her own experience growing a private practice and shares her best strategies for managing both business and personal well-being. Together, Amber and Linzy explore how to avoid burnout, tackle overwhelm, and ensure that your growth plans align with your personal values.

Amber breaks down the practical steps therapists can take to build systems in their practice that foster sustainability. She discusses the importance of boundaries, delegation, and recognizing when to invest in support to keep your practice running smoothly. Additionally, Amber and Linzy explore the mindset shifts necessary for charging what you’re worth and setting financial goals that actually align with your desired lifestyle.

If you want to grow your practice in a way that supports both your financial goals and personal happiness, this episode is packed with practical advice to help you achieve both.

Connect with Robin Valadares

Download Amber’s  Free “Shiny Object or Smart Move?” Assessment

This 2-page guide helps you quickly distinguish between true opportunities and those shiny distractions that keep you stuck in the “always starting, never finishing” cycle.

Stop second-guessing your decisions. Get the simple assessment that helps you:

  • Cut through the excitement and see the real potential
  • Make confident decisions about where to invest your energy
  • Finally know when to say “not now” to tempting opportunities

 

Interested in working with Linzy?

Are you a Solo Private Practice Owner?

I made this course just for you: Money Skills for Therapists. My signature course has been carefully designed to take therapists from money confusion, shame, and uncertainty – to calm and confidence. In this course I give you everything you need to create financial peace of mind as a therapist in solo private practice.

Want to learn more? Click here to register for my free masterclass, “The 4 Step Framework to Get Your Business Finances Totally in Order.”

This masterclass is your way to get a feel for my approach, learn exactly what I teach inside Money Skills for Therapists, and get your invite to join us in the course.

Are you a Group Practice Owner?

Join the waitlist for Money Skills for Group Practice Owners. This course takes you from feeling like an overworked, stressed and underpaid group practice owner, to being the confident and empowered financial leader of your group practice.

Want to learn more? Click here to learn more and join the waitlist for Money Skills for Group Practice Owners. The next cohort starts in January 2026.

Episode Transcript

[00:00:00] Amber: People with ADHD don’t love structure, but we absolutely need it, which is why people like me who were so successful in the corporate world, why we also feel like what’s wrong with me, because the corporate world had this structure and then you go and start your own business and you can’t possibly do everything like you have to prioritize. So I think number one it’s not having this rigid schedule. 

 

[00:00:23] Linzy: It’s really understanding your energy. Welcome to the Money Skills for Therapists podcast, where we answer this question. How can therapists and health practitioners go from money shame and confusion to feeling calm and confident about their finances and get money really working for them in both their private practice and their lives? I’m your host, Lindsay Bonham, therapist turned money coach and creator of the course Money Skills for Therapists.

 

[00:00:50] Linzy: Hello and welcome back to the podcast. Today’s guest is Amber Hawley. Amber is a therapist turned consultant who supports entrepreneurs with what she calls neurospicy brains, so ADD particularly is what we get into today. Her business is called The Easily Distracted Entrepreneur, which I love. Such a good title.

 

[00:01:13] Linzy: Today we talk about ADD and the wave of women being diagnosed with ADD in their 30s and 40s and 50s, and why that has happened. Amber talks a little bit about the different types of ADD, and why it can be missed, and so often was missed in women of a certain age, my age and her age. We also talk about how ADD impacts your ability to do entrepreneurship, to manage money, how ADD and money particularly intersect, and then how you can set yourself up as somebody with ADD, or who is otherwise neurospicy, to succeed in your business, and to just generally allow yourself the success you need to sleep at night, right?

 

[00:01:44] Linzy:  How do you actually get shit done when you have ADD or a neurospicy brain? Here is my conversation with Amber Hawley. 

 

[00:02:18] Linzy: Amber, welcome to the podcast.

 

[00:02:22] Amber: Thank you for having me.

 

[00:02:23] Linzy: I am very excited to have you. because we were just chatting off mic about how I’ve noticed both in my course, in the therapists who take money skills for therapists and money skills to group practice owners, but also in my own friends, people around me, specifically women around me, I’m noticing there is this wave of women being diagnosed with ADHD in their like 30s and 40s.

 

[00:02:48] Linzy: They’re often already successful professionals, they’re probably therapists and health practitioners if they’re in my course. and they’re just now learning that their brain fits an ADHD diagnosis and it seems to me like this, it’s something happening in the culture. Like it’s a big deal

 

[00:03:04] Amber: and I’m curious about your observations, your thoughts on this, on people being diagnosed so late in life with ADHD. Yes, Well, and I’m one of those people. I got diagnosed at 40 and yeah, I mean, I work with ADHD coaching as well as my main business serving entrepreneurs who are neuro spicy, as I like to say. I have people who are in their sixties that I’ve just found out, and so it is this thing.

 

[00:03:31] Amber: And why we’re seeing that is one, the way that everybody’s ADHD shows up is different, right? So I actually studied with Dr. Amon and he talks about there being seven types of ADD, ADHD, same, you know, like we just changed the lettering for the new DSM. But he talks about the seven types, and when you really look at it that way, you understand like it shows up different,

 

[00:03:55] Amber: and what tends to happen in school is that girls are more of like the, they would say like the dreamer, spacey, super talkative type, and they don’t usually like act out as much. And so, there’s a lot that goes into that, of course. And so it’s the boys that are acting out that are getting diagnosed, and so girls are often missed. 

 

[00:04:17] Amber: Right? And so what’s happening is we’re seeing women in their thirties and forties. Usually either they have kids and then their kid gets diagnosed and they’re like, oh my gosh, like that’s me. You know? Or like in my instance, I was in extreme burnout, and I had three kids in four and a half years.

 

[00:04:37] Amber: I was running a group therapy practice, and, you know, I’d been very successful in my career. I was a dot-commer before becoming a therapist. And I think with all the hormonal shifts as well, like all of a sudden all my coping mechanisms stopped working.

 

[00:04:51] Amber: And then actually I met a friend who was also a fellow therapist, Dr. Melissa McCaffrey. And she went and she got diagnosed after going to couples therapy, and then she said to me, I think you might have ADHD. So I was like, Oh, I better go get this checked out.

 

[00:05:08] Linzy: Right, so you had done all of these things in your life, like, all this success not knowing. Right, and it was just like a friend who reflected to you that prompted you to get diagnosed. 

 

[00:05:19] Amber: I mean, it was. Yeah, exactly. Luckily she had this amazing couples therapist. Because we see the statistics that most couples will go to, I believe it’s six different therapists before the undiagnosed person, in both men and women, it doesn’t matter…will get the understanding, and they’ll understand what’s happening with them and they get the diagnosis.

 

[00:05:35] Amber:  So luckily she had somebody who was like spot on. And then of course, once I mentioned it, all of my friends are like, well, duh? And I’m like, well, what do you mean? Duh?

 

[00:05:49] Amber: Like, why… Who never told me all of this? I have all these therapists, friends, and no one said anything.

 

[00:05:56] Linzy: Well, and that’s a funny thing. Sometimes it’s just having someone who comes into your world who has the awareness or it’s on their own mind at that time. Like when I met my partner now spouse, I was like, well, and you have ADD, right? And he was like, what do you mean? What are you talking about?

 

[00:06:10] Linzy: And I was like, uh…  But, as you say, there’s different types of ADD, but in my mind, this is certainly an ADD trait. So he went and took three different tests in one day, cause why wouldn’t you? I think one of them was just a self diagnosis thing on the internet, but he got like 95 out of a hundred.

 

[00:06:27] Linzy: It was like, huh, maybe! But same thing with him where his co worker was like, yeah, duh, of course you do. And she used to call him Two Feet because she would say he would jump into everything two feet first. Like he has this very…when he’s in something, he’s in something and it’s a joke between the two of us because I’m a very kind of moderate, balanced person, and he’s always like to the max.

 

[00:06:46] Linzy: And between the two of us, there’s some sort of balance. He overdoes things. Between us, we’re a reasonable human. We’re a good pair. Right? 

 

[00:06:54] Amber: Exactly. 

 

[00:06:57] Linzy: But it is similar to what you were saying; his coworker was like, of course you are.

 

[00:07:00] Linzy: I know that about you, but nobody had ever mentioned it to him until I mentioned it. And partially why I mentioned it is, as I was joking to you beforehand, I’m always surrounded by folks who would fit into that ADD category, and in fact, I probably have never dated a man who wouldn’t be ADD diagnosable, which is interesting.

 

[00:07:19] Linzy: So, yeah, so I think that, you know, there’s an energy there for me, obviously, that is a good complement to my nervous system and my personality. but it’s almost like a joke, if you’re dating me, you probably have to have ADHD. 

 

[00:07:30] Amber: I am married now, so less people will get this test administered, but yeah, it’s a funny thing because, what you’re mentioning, too, really brings me back to remembering my own family’s experience with ADD because just like you described, when my brother was diagnosed with ADD in the second grade, which would have been in the 90s then my dad was like, oh, that’s my whole life, right?

 

[00:07:51] Linzy: And he would have been in his 40s. Right? But what we’re seeing now I think is this other wave of women, as you say, because in women it often presents differently. So tell me a little bit more about these seven types of ADD. I’m not familiar with this. What are some of the different ways that ADD can look that often mean that women get missed?

 

[00:08:09] Linzy: Yeah, and like you’re saying with your husband and your dad, men do get missed, too. Typically though, of the seven types, there’s one that’s called a classic ADD. And the reason he uses ADD and some other experts do as well as, because most people either grow out of, or don’t have the hyperactivity.

 

[00:08:29] Amber: So it’s like, attention deficit hyperactive disorder with or without hyperactivity, which is so double negative or something. I don’t know. It’s so ridiculous, but… So usually it’s the classic ADHD kids who get the diagnosis.

 

[00:08:43] Amber: And so for women, yes, it can show up very differently. What we see is like that inattentiveness. So that’s kind of that dreamer who’s off daydreaming about other things or in another world, or, you know, as I say, easily distracted, right? Like so many of us are. My particular combination is like three different types and one of them is called over-focused where I actually might have a little OCPD, I mean, I probably fall into that camp. 

 

[00:09:00] Amber: And that’s actually probably one of the reasons why I wouldn’t have got diagnosed because I had developed these obsessive ways of managing things like lists and just being overly organized.

 

[00:09:22] Amber: So weirdly, right, because most people with ADHD struggle with organization. They struggle with that… And now I want to be honest that everything will be obsessively organized, labeled, color coded everything and then I will have like a room or a closet or a big giant pile that is just like a shit show. There’s always going to be that thing, you know, because the executive functioning is a struggle.

 

[00:09:45] Amber: And I’m not saying men don’t do this, but we see it a lot more with women developing these coping mechanisms that actually allow them to function. And so we would, you know, call that masking, of course, but it is this way of coping and over functioning. Then there’s another one called temporal lobe and there’s a high association with head injuries.

 

[00:10:05] Amber: There can be a lot of angry outburst stuff. There’s another one called limbic. Then there’s anxious and then there’s one called “ring of fire.” Which, you know, I feel like you can kind of probably… that’s that high emotionality, right? Like that, which is something we have with…

 

[00:10:21] Linzy: I was like, is that the one where you really like Johnny Cash? Nope. Nope. That’s not it. Okay. Okay. High emotionality.

 

[00:10:26] Amber: It’s where you go down in a ring of fire at all times. You melt down, you know? You know, and again, we have that hyper emotionality where the emotional regulation is more difficult. Right? So you can have a combination. You can have one; you could have a combination.

 

[00:10:41] Amber: I too married a guy with ADHD and he is classic. But he was born in 65. So when he grew up and they gave him, I think it was probably Ritalin or something… As soon as he took it, he was kind of like slow, and just like spacey and like lethargic and his mother like freaked out and flushed all the pills down the toilet and that was the end of that.

 

[00:11:00] Linzy: Yeah. Yeah, Ritalin also did not last long in our household. My brother was prescribed it in second grade. That was kind of what was out there at that time and he just lost his appetite, didn’t feel like himself, like it basically kind of put him into a depressive coma, something like that.

 

[00:11:15] Amber: Yeah, exactly.

 

[00:11:16] Linzy: Yeah, it also did not last long, and he and my father have found other ways to manage their ADHD. Although I will say, ADD, it seems to me like the drugs are getting better. Is that true?

 

[00:11:27] Linzy: Yeah, that’s my impression.

 

[00:11:29] Amber: And the thing is, like we know with psychotropic medication, it’s very much that individual, like how our biology responds to things. So, yeah, I personally take, for my ADHD, I take Welbutrin, because what we have found is that a certain level of Welbutrin is actually helping with a lot of the ADHD symptoms.

 

[00:11:52] Amber: And also if you have like the anxious or the limbic type of ADD, addressing those underlying mood disorders that can be there.

 

[00:12:01] Amber: That’s also part of it, but it really is separate from that, where it does give a little bit of that boost and that focus so that our brain can actually focus on something.

 

[00:12:11] Linzy: And I do see that overlap a lot. If I think about it, I would say my partner’s style of ADD is ADD without anxiety or depression. There’s things that have to be done around focus, but he can also hyper focus.

 

[00:12:22] Linzy: This is a great example. Two weekends ago, he was working on a Facebook ads course for our business and, he’s had the Facebook ads course for maybe nine months but there was like, kind of no reason to do it cause it’s one of the things that he could always do at any time, and there was no emergency, but then it was announced that the course was closing down.

 

[00:12:31] Linzy:  So then he had a deadline and Amber, he worked on that course for, from 9am on a Saturday morning till 5am the next morning.

 

[00:12:50] Linzy: He did a 20 hour work set.

 

[00:12:54] Amber: Yep.

 

[00:12:54] Linzy: Going through this course material and classifying all of our ads and filling out these spreadsheets and… We’re a spreadsheet couple; we both love spreadsheets. But I would not actually be able to do that. Like that is not in me. I do not have that cognitive capacity.

 

[00:13:08] Amber: Exactly, There are so many challenges because let’s face it, ADD is a disability. It is a real, real challenge. So when people, you know, will sometimes say everyone has ADD, I’m like, no. And I was like, no. Everyone’s easily distracted. Everyone’s a little overwhelmed and overcommitted, but it’s a very different thing.

 

[00:13:27] Amber: But then we have these saving graces, like that ability to hyper focus. Because that’s how… Like, I remember a teacher saying in college that the difference between the D or F student and the A student is that A student was willing to pull the all-nighter and I was like, hello, that’s me. That’s the only reason that I did so well.

 

[00:13:46] Amber: One is that I’m a great test taker, but two is I would just stay up the whole night before because there was a deadline, right? We need something that forces us into that focus.

 

[00:13:57] Linzy: Totally. And this is a constant thing that I am finding, as a partner of somebody with ADD is like, how do I give deadlines? As a partner of somebody who works with him, because he works in our business… Yeah, because it does seem like that urgency is so important. Let’s think then about ADHD and money, right?

 

[00:14:14] Linzy: Because as I said, I have lots of folks coming into Money skills for Therapists who are getting these diagnoses or just recently had, you know, a diagnosis of ADD, and money is a real struggle point for them. So how do you see ADD impacting folks’ abilities or relationship with finances and money?

 

[00:14:30] Amber: Yeah, and I will say, I see that as well. So, I used to have a group practice. I sold it last year. My main focus is really now serving mostly entrepreneurs, but also like corporate executives who are neurospicy. So there’s a blend of things. But what I see, because I help people a lot with systems and like operations and, you know, being able, I like to say, get shit done. So many people who are coming in are neurospicy mostly, and they’re even business owners who don’t even have budgets. They don’t have any clue, like how much they’re actually spending each month, how much they’re actually bringing in each month.

 

[00:15:09] Amber: Right? So there’s this chaos there, which then perpetuates, like, I don’t want to look at that because that’s overwhelming. Right, so when we feel overwhelmed, when something doesn’t feel like it’s in our wheelhouse, we can be really avoidant because, as you know, money is not just a numbers thing. Like I’m fantastic with numbers and I love spreadsheets.

 

[00:15:27] Amber: It’s an emotional thing and so when you add in the emotions, and then you add in certain traits in ADHD, and not everybody has this because I know people with ADHD who are like very, I don’t want to say rigid isn’t the right word, but they’re very on top of that stuff, but there’s quite a lot of us who are like very impulsive or when we’re feeling emotional, like we’ll spend something.

 

[00:15:50] Amber: I’ve, I jokingly say like, I think I’ve bought every course that’s ever been put out in the business world, I would go through things where if I just, you know, was having that a down day, because that’s just part of entrepreneurship, or I was just feeling really stressed out,

 

[00:16:05] Amber: I would buy something, like I would buy the solution, the quick fix, the whatever. And then I would never look at it. Because I bought it, it gave me that moment of relief, and then I moved on, and then I had to start my day and do my thing. Right. So yeah, there’s a lot of that. There’s a lot of that impulsivity.

 

[00:16:22] Amber: There’s a lot of being in such a frenzied place where you feel so overwhelmed that you’re just kind of grabbing on for things and solutions that maybe aren’t the right fix or even the right thing to be doing.

 

[00:16:35] Linzy: So that impulsivity then leading to spending that we could say is maybe not strategic spending. It seems like an effort to kind of quell some chaos for a moment, and it also does make me think about the talk about dopamine seeking with ADD where it’s like, you sought something, you did it, you made it happen.

 

[00:16:52] Linzy: That feels good in itself. But was it actually the thing you needed? Are you actually going to do it? Those are questions that remain to be seen.

 

[00:16:59] Amber: Well, exactly. And that’s the thing, right? Like, that’s why the impulsivity around shopping, because it does give you the dopamine, it feels good. It feels exciting. And frankly, you know, like my big places around courses, like knowledge, I love, like I’m constantly buying books or courses. I actually had to have a little intervention with myself and I was like, okay, you’re not allowed to buy a course now for a couple months. I had to stop myself because It wasn’t intentional, right? And I’m all about being more intentional in things but sometimes you’re like, I just want something shiny pretty. 

 

[00:17:27] Amber: I like luxurious things. I like luxurious experiences and I want to do those things, but then we sabotage ourselves because what I see so many people doing, and especially therapists, is whittling away our money.

 

[00:17:40] Amber: So there’s no intentionality. So we think we can’t have the thing we want because we’ve been frittering it away on all these things that we don’t really care about.

 

[00:17:48] Linzy: Absolutely, yeah, every dollar that goes somewhere can’t go somewhere else. Yeah. And that lack of intentionality… Because if I think about words like intentionality, which, you know, that’s one of my favorite words,

 

[00:17:59] Linzy: It does require a stopping, a slowing down, a being with. Also, it requires sometimes a tolerance of uncomfortable emotions.

 

[00:18:09] Linzy: Right? It’s like, I really want this thing but what is that about? Like, am I comparing myself to somebody else? Is there some “compare and despair” going on here? Is there some magical thinking? Right? Am I just feeling really anxious and uncomfortable, and so I’m trying to see myself take action? What it takes to slow down and do that is a fair amount of being able to like pump the brakes, right?

 

[00:18:29] Amber: And kind of down regulate your nervous system and that, that can be a hard thing to do. It’s extremely hard. And when you’re neurodivergent, it almost can feel impossible because it feels like everything is urgent, everything is important. I almost think of like a whirling dervish where, we’re, they’re in this like cyclone of chaos there that is going on.

 

[00:18:50] Amber: To even imagine, to stop and take that step back, it feels impossible. And even though logically we know that, sometimes I’m saying, hey, for the next hour, let’s do this… I do annual, quarterly, monthly, and weekly planning with the people in my incubator course, and we’re taking that small step back, and it has a huge impact on so much.

 

[00:19:15] Amber: Cause you’re saying, it gives you clarity. And honestly, that’s where that effectiveness comes in, having that clarity. You have to be willing to do that. For some people, unless they have somebody supporting them to do that, it just feels impossible and I do understand that.

 

[00:19:29] Amber: I mean, I’ve been in those places where I feel so overwhelmed. I’m like, I can’t, I can’t, I can’t. I’m just trying to get it all done, but the reality is, it’s like you said, you have to bring it down. You have to slow everything down, and you’re like, okay, this is just one hour. You know, you can go off into chaos after that, if you need to, But we know the magic is they won’t as much, right? Like that’s the magic.

 

[00:19:52] Linzy: The word that comes to mind for me with that, in terms of having somebody else support you in that, is co-regulation. Or body doubling is an ADD term that I like to hear folks use. And that’s something that I do in my course as well, which is just create that container.

 

[00:20:07] Linzy: It’s like, just show up. If you just show up to the container, we’ll be there. Other people will be there. There’ll be like that momentum and you’ll see other people doing the thing. You won’t be alone. And it’s amazing what you can get done in an hour, or an hour and a half. We do hour and a half coworking calls.

 

[00:20:21] Linzy: You can get a lot done on your finances in an hour and a half.

 

[00:20:23] Amber: Oh, a ton done. Like that. And it is magical, right? Yeah. If you show up. All you have to do is show up. Although I do see the spectrum of having clients and friends who have joined my programs before, who have, they show up but they get off camera and they are actually on their phone. 

 

[00:20:38] Linzy: Right, right.

 

[00:20:41] Amber: And I’m like,no, that’s not showing up. You actually have to, so I do encourage people… I mean, I don’t make people, but I say keeping your camera on is actually part of the accountability. Because if you’re not in person… And I love doing it in person as well. It is magical and I realized, after I, you know, got diagnosed and did a ton of training and learning about ADD, then that’s when I realized, oh, wow, I used to do that.

 

[00:21:06] Amber: Like when I would have giant piles of paperwork, and I would ask my husband, like, can you just come sit in the room? Like he would watch a movie. And I was like, I just need you here because it allowed me to stay centered and focused. If he left the room, it wasn’t going to happen. Right? It’s very containing, like you said. And that’s a lot of my programs, too, where it’s providing that container, providing that weekly planning container, and we do coworking like three times a week and then I do extended sessions.

 

[00:21:34] Amber: Right, there are people who come on Monday and one person stands out in particular, even though everyone will kind of chime in about this. But Patty works, she calls it Money Monday because we talked about like having that ritual and she’s like, when I don’t come, I don’t do it and it’s not because she isn’t smart enough.

 

[00:21:52] Amber: It’s not because she’s not amazing. It’s because we have so many things pulling us in so many directions and we’re just, you know, most of us are a little crispy as well. So we’re just a little burnt out. But yeah, it’s that thing that just having that ritual or having that container that helps you, like, okay, I’m going to take this deep breath and we’re going to do this with intentionality for the next hour.

 

[00:22:14] Amber: And like you said, it’s amazing what can be accomplished.

 

[00:22:17] Linzy: Yeah, because often our charge around these tasks, the phobia that can develop around these tasks, is so much greater than the actual pain of doing the task, right? Once you actually start doing the task, you’re like, oh, no, I actually do have this information. It’s right here. Or like, oh, the thing is done.

 

[00:22:32] Linzy: That’s a general human experience I will say, even as somebody without ADD. But it seems to be more pronounced for folks, with ADD, which is all of the noise around it internally is so much greater than the actual effort of the task once you get to it.

 

[00:22:46] Amber: Exactly, and that’s the thing because there’s so much shame. And I remember this narrative for myself until I got diagnosed: If I just did it better, I’m just not doing it good enough, or I’m being a bad business owner, or there’s something wrong with me, I’m broken. Maybe I’m not cut out for this. 

 

[00:23:01] Amber: You know, like the things I hear a lot of my clients will talk about as well and then I got diagnosed and I was like, oh my gosh, all of these things that I thought were huge character defects were actually symptoms of ADHD. And I just didn’t understand it.

 

[00:23:17] Amber: And so I didn’t know how to work with it. All I knew is like everyone else could just say, oh, this is important and I’m going to do it and for me, it was like a Herculean task, but yet I could take something very complex, and I could bang it out in like a day, right?

 

[00:23:31] Linzy: Yeah, there’s like these contradictions there that I think make it easy for someone from the outside to be like, well, why don’t you just do it? Why don’t you? 

 

[00:23:37] Amber: Exactly, exactly. Right? And again, being a couples therapist, you see that a lot, too. You’re like, this feels purposeful. You can do all of this, but you can’t remember to bring home the milk or whatever. 

 

[00:23:49] Linzy: Right. Well, and something else that I have been reading and thinking a little bit about too is the intersection between ADD and giftedness, right?

 

[00:23:57] Linzy: Because there’s also can be this special blend, of like, you might actually be exceptionally smart in certain ways, and very good at certain things, and so from the outside it can be hard for other people in your life, or for yourself to understand, how can I be so good at this thing, and so attuned, and so driven, and so focused on this thing, and yet, as you say, I cannot remember to bring home,you know, the milk, or I can’t find my keys. 

 

[00:24:19] Amber: And it, such a contradiction internally and for the people outside of you as well. 

 

[00:24:23] Linzy: Exactly, right. 

 

[00:24:24] Amber: And that’s where, again, like the reinforcement, because, you know, we have neurodivergent brains. We do not fit in the neurotypical world because they’re like, well, this is how you’re supposed to show up and a lot of the time, that’s the opposite of how our brains want to do it, or how we work, or how it makes sense to us.

 

[00:24:43] Amber: And like you said, there’s a high amount of people that are extremely intelligent. I almost think of the absent-minded professor. That’s who’s in my programs really. It’s like, these are very ambitious people.

 

[00:24:56] Amber: They’re ambitious, they’re successful, they’re super smart. They’re so caring, and even like people around me in my circle as well and yet they have these things that make them feel like failures or not good enough, because it’s these things that we expect you to be good at everything.

 

[00:25:13] Amber: Which is such bullshit because it’s like, we don’t expect that of other people but like you said, when you Excel somewhere else, the understanding is like, well, then you should be able to do everything. 

 

[00:25:22] Linzy: Yeah, There’s this idea, as you say, that it’s purposeful when you don’t do something well. And that’s not how brains work. So, how is it then that folks with ADD who are experiencing these traits that we’ve been talking about, how can they get things done? Like we’ve talked about body doubling, you know, as an example.

 

[00:25:39] Linzy: What else do you find is really effective to help folks with ADD get shit done? Because part of it too, is like what I want for folks is to also, it feels so good to see yourself doing the things that you haven’t been doing and that you’ve been beating yourself up.

 

[00:25:50] Linzy: What strategies do you find work the best? 

 

[00:25:52] Amber: Yeah, so when I think about it, because, and this is like, I’ve developed my programs over the years. The big problem is like, we do get shit done. Because obviously we get degrees. We achieve things. We run businesses, make money.

 

[00:26:06] Amber: We’re successful. And a lot of times what the big problem is also is the consistency, right? So it’s about like, I’m setting this intention. This is what I’m going to do this week. And then we don’t achieve it, which then reinforces. I’m not good enough, I feel like shit. And I consider that like a momentum breaker.

 

[00:26:24] Amber: Right? And so my whole thing is like, how do we build momentum and get as much consistency as possible to be perfect? Well, we’re the wrong species, first of all, but second of all, like nobody’s ever going to finish all of the things, but it’s, how do you approach it to either, like, I say, you have to have the must do’s versus the would-be-nice-to’s, because if you’re like at the end of the week, if I achieved my most important thing, I build this momentum. You have this energy. I know I wake up with energy, and I feel excited when I don’t feel behind. And so there’s this thing. I think number one, we’re overcommitted. That’s what I see just through and through.

 

[00:27:02] Amber: We are over committed. And this also goes in line, especially with women with ADHD, is this over independence, like I can do it all. And even just saying yes to everything, and taking care of everybody else around you, right? So one, it’s really taking a real hard look at what are my commitments?

 

[00:27:21] Amber: What am I actually saying yes to and having to say no to stuff and it’s hard. People feel like they’re supposed to do all of the things. The other thing that I actually consider the foundation before that is your schedule. And we know that people with ADHD don’t love structure, but we also know we absolutely need it, which is why people like me who were so successful in the corporate world, why we also feel like what’s wrong with me, maybe I’m not built for this. Because the corporate world had this structure that supported you getting things done consistently.

 

[00:27:55] Amber: And then you go and start your own business, and everything’s up to you, and you can’t possibly do everything like you have to prioritize, which is something we struggle with because that’s executive functioning. So I think number one is like figuring out a schedule.

 

[00:28:09] Amber: And for me, it’s not having this rigid schedule. It’s really understanding your energy. So to me, it’s energy management. When I say schedule, I’m thinking about energy management and that’s what we go through it looking at, you know, what are my natural rhythms of energy? When is my brain at its peak and when is it, you know, not good.

 

[00:28:29] Amber: And so expecting yourself to do your financial updates or your P and L statement, when your energy is low, it’s not going to happen. But we’ll sit there and think, I have to, I’m supposed to, this is what needs to happen. And all you do is make yourself feel like shit. You completely tank your momentum and then you just, it actually makes it harder to do anything.

 

[00:28:50] Amber: So those are like the two first things that I have people take a look at. The other is just having a plan. So many people don’t have a plan, and they’re just responding to fires. No shame because I understand why, because, you know, we’re constantly having stuff thrown at us. But we have to, like you said, take that step back, and we have to say, why am I doing this?

 

[00:29:11] Amber: What is the intentionality of this? Right? Like, Why is this important for me to do? Because we could justify doing anything, especially as business owners, anything. But is that really the most important thing? We have to have that clarity. So I really think it’s the clarity. So commitments, clarity, and energy management, I would say, are the big pieces.

 

[00:29:32] Linzy: Yeah, those big things cause yeah, like what I, I’m thinking about too, as you’re talking about, you know, is we live in a very busy, very loud world as business owners. There’s always approximately a thousand things that you could be working on and improving at any given moment. and I think, you know, as I think about myself as somebody who doesn’t have an ADD brain, that’s there, but I think it doesn’t cause as much noise as it does for somebody, right?

 

[00:29:52] Linzy:  But it’s like there’s… I’m hearing it’s being able to start to discern what is actually important. What’s going to make a difference? It’s hard. It’s hard. You know, and it makes me think too, of the book 4,000 Weeks, by Oliver Berkman. Have you read that book? 

 

[00:30:07] Amber: Yeah. I, well, I didn’t finish it. 

 

[00:30:09] Linzy: Yeah, okay.

 

[00:30:09] Amber: Because, you know, ADHD. 

 

[00:30:13] Linzy: I understand. I did and I will say it was a bit dissatisfying, but it was good. I like a lot of depth. So, you know, the book, it covers some big ideas in very little soundbites, but generally speaking, basically the idea of the book is you have to make priorities cause you’re only living one life and by the way, you’re going to die.

 

[00:30:28] Amber: Exactly.

 

[00:30:29] Linzy: So that’s my, you know, too long, didn’t read, summary, and it makes me think about that because there’s always more to do. There’s always more to do, and there’ll always be more to do until you’re literally dead, and then there won’t be more to do. So I guess that’s, like, success in that sense, but if we even think that we can get all the things done, we are diluting ourselves and, like, missing the basic limitation of being a human, which is that we get to have one life, and trying to do all of the things doesn’t make for a happy life or a happy brain.

 

[00:30:56] Amber: No, and that’s the thing, I think we also grew up in a time of like that super woman syndrome. Like that’s the other thing where it’s like, you’re supposed to, I want it all. I can have it all. It’s like, no, I think it’s Paula pant who says you can, well, she’s talking about buying it, but you can do anything, but you can’t do everything.

 

[00:31:12] Amber: That’s actually, The guy who wrote, get stuff done. 

 

[00:31:14] Amber: And she says you can afford anything, but you can’t afford everything. And the thing is, this is what’s so sad and heartbreaking. And I’ve been there. I’ve been in those places where I’m so burnt out and overwhelmed and overloaded where we don’t even go and do the things we want to do because we feel like,  “I should just stay home and finish my PNL instead of this.” 

 

[00:31:34] Linzy: Mm-hmm. 

 

[00:31:35] Amber: And so they’re saying no to social commitments. They’re feeling so stressed out. When they’re with their family, they can’t be present. And you know, sometimes I hear people talking about, oh, everyone’s addicted to business or they think it’s like a bragging right

 

[00:31:48] Amber: and I was like,no, not okay. For some, sure but there are people who are like. I can’t figure out how to not, like, how do I do that? And so I talk a lot about ruthless prioritization. And it is ruthless because sometimes you gotta say no to shit that you like. 

 

[00:32:03] Linzy: Oh, for sure. 

 

[00:32:04] Amber: But you can’t constantly let it be the things that fill you up.

 

[00:32:08] Amber: It can’t always come at the cost of you actually having downtime or vacations or, you know, social time with friends and family. And that’s what I see. And that’s kind of the other thing that I saw, and I experienced when I first started my business, is that there’s this notion of as a business owner, I have flexibility. Which is true, and I love it.

 

[00:32:30] Amber: It’s my favorite part; why I could never work for someone else again, but the problem is what I see is we think that flexibility means, oh, I’ll just do the things that are important for me or my business last and I’ll take care of everybody else first. And what ends up happening is then we’re too tired, and then we fall behind, you know, quote, unquote, behind.

 

[00:32:52] Amber: I try to really get away from that because I think like there’s no such thing as being caught up, but what we need to goal for is feeling on top of things, which, like you said, requires prioritization, which requires like having clarity around, this is what’s important, at least right now.

 

[00:33:09] Amber: Yeah, 

 

[00:33:09] Linzy: One of the practices that we have in our business, which I learned from some coaches that I worked with, is the apocalypse list, which is that every day when we’re on the ball, which is not all the time, we post a list of like, these are my big things for today. These are the things that if I don’t do it will bring on the apocalypse.

 

[00:33:26] Linzy: That’s the concept of the apocalypse list, and anything else I do is bonus and that’s really helpful because often, you know, we’ll have a to-do list in our head of 10 things, right? And your brain is trying to hold on to those things because they are important, but like, are they actually urgent? Do they actually need to happen today?

 

[00:33:42] Linzy: Are they even that important, right? Or is it something that could be… And your brain has a really hard time, I think, in general, all brains, discerning what actually needs to happen now and what could happen next week or what could you actually somebody else do or what could actually not happen at all because it doesn’t even matter, right?

 

[00:33:56] Linzy: And so, yeah, we make a list, you know, of our top two or three things. And it’s like, if I get these things done, I’m winning the day and I do find it’s very satisfying to come to the end of the day and be like, I finished my apocalypse list. I think I might be a superhero because I’ve actually done the things that actually mattered. When I took the time to think about these are the things that actually matter. 

 

[00:34:16] Linzy: Because I need to get this thing done to get it to this other person, or this thing is happening tomorrow, so that’s important. Or if I don’t do this thing, it’s going to create damage somewhere. When those things are done and you reflect that to yourself, it’s so satisfying that everything else you did was bonus, right?

 

[00:34:34] Linzy: But if you don’t pull those things out, it all feels important.

 

[00:34:37] Amber: And that’s the struggle. When you’re in overwhelm, how do you know what those things are? I call it the must-do’s versus the would-be-nice-to’s, right? So I actually did fully read two books, after getting diagnosed, which were, “The One Thing” and “Essentialism.” And they are kind of… They have so much in common

 

[00:34:58] Amber: And so those really stuck with me because that’s the thing. Like if you say it, apocalypse list, to many ADHDers, they’ll put 15 things on there. 

 

[00:35:07] Linzy: Yes. 

 

[00:35:07] Amber: That’s not all. This thing you are doing is setting yourself up for failure and to feel like shit at the end of the day. And so that’s the thing.

 

[00:35:14] Amber: The other part, I like that you mentioned it, is we should not be holding stuff in our head. So one of the first things I get my clients to do is to commit to a task management software or system. Because our brains are for having ideas, not holding onto to do lists, right? Having it written down, and I personally prefer that people use digital, again, you do you, because, especially if you’re overwhelmed, you just have to do what’s easiest for you. But the reason I don’t like the paper ones is I see people waste so much time rewriting the same damn list, and then losing the list, or having like 15,000, and it just gets so long. It’s overwhelming.

 

[00:35:52] Amber: But with digital, it’s so beautiful because you can update the date. Like, oh, I’m going to do this tomorrow. And then I update the date, right? But that’s why we need to have those systems supporting us. And there’s a lot, I mean, I could talk for days about this stuff, about how to structure that so that it isn’t overwhelming, so that you do get those things done.

 

[00:36:10] Amber: But yeah, that apocalypse list is great because of that, but you have to narrow it and so I try to get people to come to one thing. What are the things that if I finish them, I can, or if I finished this today, I can go to bed and sleep easy.

 

[00:36:24] Amber: Or at the end of the week, I can feel good and enjoy my weekend. Like those are the things to be thinking about and also many people, I’m pretty sure like all the listeners are therapists or practitioners of some sort. So they’re probably doing one-on-one work. Like my schedule is Tuesdays and Thursdays is when I see all of my clients.

 

[00:36:43] Amber: And I do not expect myself to accomplish anything on those days. Because I’m seeing clients from 11 a.m. to 7 p.m. And so there is no to-do list for that day. Yes, there might be like, oh, I have to make this phone call or something like that, something small, but I’ve never put a project or a big thing on… Those days don’t count.

 

[00:37:03] Amber: And so you also have to look at how many things I have on my list is really dependent on: what does the day look like? How much time do you actually have? And then your bandwidth, right? I’m 49 now. My bandwidth for… Now I have days where I can hyper focus like your husband and work like 20 hours, but most of the time I used to do a good nine hour day all the time. I just don’t want to do that anymore. I just, my brain is like, no, I don’t want to.

 

[00:37:33] Linzy: Very fair. Yeah. There’s, I think there’s a seasonality there, too. And I do love your point about what is actually on your schedule this day… Because I catch myself doing this. I just did this to myself on Monday. It’s like I have a day full of team meetings, and basically my whole day is calls, and yet I say that I’m going to do like a two hour video edit.

 

[00:37:50] Linzy: Like when was I gonna do that? Was I gonna bend time? It’s so unrealistic, but it’s helpful, I find, even, to write an apocalypse list that later I’m like, what the fuck was I thinking? Because then I can call myself out on a really unrealistic expectation, right? If I don’t write it out, then it can sit in the back of my head.

 

[00:38:06] Linzy: I’m like, oh, I still didn’t edit that video, right? But if I write it out, then I have to reflect to my whole team later. I didn’t even touch this because I actually had six hours of meetings. So this was obviously not the right item for today, which does give a bit of, for me, an external accountability to them and that bit more can be realistic you know. When I get it out of my head, I’m like, oh, that didn’t make sense okay, that’s okay. And then I can kind of let go of any kind of beating myself up that I would’ve done

 

[00:38:32] Amber: If you don’t do that reflection process… Again, it’s that stepping back. So that’s actually the first thing we do in our weekly planning is we first, we focus on what went well. Cause we’ve got to celebrate the wins. You have to, especially as business owners, all we ever see is what’s left on the list.

 

[00:38:47] Amber: Not all the stuff that got done, right? So we do that, but then we also look at what didn’t go well or what didn’t go as planned and just like that, usually it’s around holding boundaries that cause things to go off track, or not planning ahead. Right? So if you were to do that, then you start to notice, oh, wait, am I committing to big things on days where I have way too many meetings and stuff?

 

[00:39:09] Amber: Like that’s not a good choice here. Right? And, to me, the other magical thing, if you want consistency, cause I’ve had people push back on this in my memberships and I’m like, okay and I know I’m right. As I say, I like to get carefrontation sometimes, loving carefrontation, but you know, we all have our own journey.

 

[00:39:30] Amber: You have to know what you’re doing the next day before that day starts, because if you start the day and then make your list,you’re already going to be overwhelmed. I’m especially speaking to the neuro spicy people. You’re so overwhelmed. You’re already feeling the pressures of all these things, and you’re not going to probably choose the best, most important thing that you should be doing. 

 

[00:39:46] Amber:It’s like meal planning. Like if I meal plan on Sunday, and I plan out the whole week, I will eat a variety of healthy foods and I’ll cook and I’ll do this, but if I wake up and say, what do I feel like today?

 

[00:40:00] Amber: Every day is going to be pizza and burgers. 

 

[00:40:03] Because we want, in that moment, especially if you’re like, oh, I didn’t sleep well, blah, blah, blah, but if you’re like, even when I have nights like last night, I stayed up till two and I don’t know why. It was stupid,

 

[00:40:13] Amber: But when I know exactly what’s happening the next day, I still wake up with an energy and a clarity. So, I didn’t have to make any decisions today and that’s part of it. All I do is check the things off my list. That’s all I have to do and that feels much more manageable than making a decision, which takes a different kind of energy.

 

[00:40:33] Linzy: Yeah, well, and it makes me think about making a decision is more of a zooming out energy, and that’s quite a demanding energy and I think for what I’m running here and talking to you and what I’m observing, especially demanding for folks who are neurospicy. And so don’t make yourself do that every day, and don’t make yourself do that while you’re tired and in the midst of it. Do that in a very intentional way to set the frame for the week is what I’m hearing. Yeah. Yeah. Love that. Amber, I could talk to you forever, but 

 

[00:41:00] Amber: I was like, I’m going to keep going, but I’ll stop because I see the time.

 

[00:41:05] Linzy: Thank you so much for coming on the podcast. This has been so interesting, so enlightening, and I know, so relevant to so many folks who are listening. If people want to get further into your world, learn more about you, where can they find you?

 

[00:41:18] Amber: Yes. Well, if they’re listening to this podcast episode, they can hop on over to The Easily Distracted Entrepreneur. And I also have a podcast… I’m calling it a capsule podcast because it’s going to be like 20, 21 episodes, called The Easily Distracted Therapist. So it’s speaking more specifically to the challenges and the unique things that therapists face. 

 

[00:41:39] Amber: And since, you know, I work with all kinds of business owners, but a majority of the people in my programs are therapists because that is also a big part of my network. but you can always go to amberHawley. com and actually, I wanted to give like another thing that kind of impacts people’s, like you said, having that shiny object syndrome.

 

[00:41:57] Amber: I think you said it earlier. So I do have this thing that helps you discern. Is this an awesome opportunity or a shiny object? One of those things about helping you get clarity. So if they went to amberHawley.com/Linzy, then they would be able to download that for free.

 

[00:42:12] Linzy: Beautiful, love that. I think that’s a question that many of us have. So you can click on that link then in the show notes to get that tool from Amber. So thank you. Thank you. Thank you. Thank you for coming today. It’s lovely to meet you.

 

[00:42:25] Amber: Lovely to talk to you. 

 

[00:42:26] Linzy: I’m just excited cause I know what you’re talking about is going to be really relevant for so many folks. So thank you for being on the podcast today. 

 

[00:42:32] Amber: Thanks.

 

[00:42:45] Linzy: Something that sticks out to me in this conversation with Amber today is some of the things that are good and important for folks with ADD to do, are also good for all of us, but are especially important when you do have ADD. So, what we talked about with zooming out, on your situation, like creating a plan for the week before you’re actually in it.

 

[00:43:07] Linzy: I love her example of meal planning because that is something that I relate to on such a visceral level. If I put a little bit of thought on the weekend, and I don’t do a total meal plan, I don’t do day by day, but at least if I think on the weekend of three meals we can have during the week and make sure we have food around for those, it is so much easier when I’m actually in the week to make that good decision and be like,no, tonight is not popcorn for dinner. Tonight is tacos, and look at all the ingredients that I got on the weekend.

 

[00:43:38] Linzy: That is way, way easier to actually do the things that are good for me than 

making myself make those decisions in the moment when I’m tired, and I’ve maybe had a big day, or something else has come up that is distracting me, right? Like that ability to zoom out and create a great plan that then you just have to follow is such a gift to yourself. Especially important for folks with ADD, but also helpful for folks without ADD like myself.

 

[00:44:00] Linzy: So a good reminder of the value of zooming out, and putting a great plan in place, for your business and for your life. So you’re not making yourself have to make these decisions on the spot all the time. 

 

[00:44:18] Linzy: Our brains generally are too busy and tired to do that well so it’s a favor to yourself to set a bigger plan in motion. So I’m just very energized after my conversation with Amber today. She’s so lovely. So if you are at all curious about what she offers, do click on the link in the show notes where you can get that freebie on discerning: is this a shiny object? And check out all the other stuff that Amber has to offer.

 

[00:44:36] Linzy: Because I think there’s just a wealth of knowledge there, for folks with ADD, especially folks, as we mentioned, who maybe have just recently discovered that is how your brain works. You can follow me on Instagram @moneynutsandbolts and if you are interested in working with me and using the containers that we have in the course, the coworking with that body doubling where all you got to do is show up and there’s the space to get the work done, and also the step by step guidance to change your relationship with money, get systems really working for you in your business.

 

[00:45:09] Linzy: The way to learn about Money Skills for Therapists, which is my signature course for solo practitioners, is by checking out my masterclass. So there’s a link in the show notes for the masterclass. It is called the four step framework to getting your private practice finances in order and that is where you will learn about what I teach, how I teach it.

 

[00:45:27] Linzy: You’ll learn about the course itself. And you can decide whether or not it is the right container for you to finally get working on your money and change your relationship with your finances in your private practice, and in your life. So I’ll put the link to that in the show notes. That is the four step framework to getting your private practice finances in order.

 

[00:45:43] Linzy: And that is the way to learn about and get an invite to Money Skills for Therapists. Thank you so much for joining me today. 

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Hi, I'm Linzy

I’m a therapist in private practice, and a the creator of Money Skills for Therapists. I help therapists and health practitioners in private practice feel calm and in control of their finances.

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155FF: Making Better Decisions About Professional Development

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155FF: Making Better Decisions About Professional Development

155FF: Making Better Decisions About Professional Development Episode Cover Image

In this Episode...

How can you make sure that the professional development courses you’re choosing actually align with your bigger goals? In this Feelings and Finances episode, Linzy answers a question from Stef, a current Money Skills for Therapists student, who is struggling to navigate the flood of course offerings that all seem exciting but might not be the best use of her time or money. Stef shares how she’s been struggling with whether each course is a strategic investment or just another shiny opportunity.

Linzy explores how to step back and assess if a course truly aligns with your niche, practice goals, and current life situation. She explains how to identify when FOMO or urgency is influencing your decisions and how to use those feelings to pause and reflect instead of acting impulsively. Linzy also encourages listeners to create simple rules around course purchases—like taking a few days to decide—so that they can make choices from a place of clarity and not pressure.

If you’re tired of falling for every new training opportunity that comes your way, this episode will give you the tools to slow down, make grounded decisions, and invest in professional development that supports your long-term goals.

Have a Question for Linzy?

You can easily submit your question to Linzy on a voice recording. Go to the podcast page on our website and click the “Start recording” button. https://moneynutsandbolts.com/podcast/ 

Follow the prompts to record your question. When you finish your recording, enter your name and email to submit the recording. You can also submit your question directly to Linzy’s SpeakPipe inbox: https://www.speakpipe.com/MoneySkillsForTherapists 

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Are you a Solo Private Practice Owner?

I made this course just for you: Money Skills for Therapists. My signature course has been carefully designed to take therapists from money confusion, shame, and uncertainty – to calm and confidence. In this course I give you everything you need to create financial peace of mind as a therapist in solo private practice.

Want to learn more? Click here to register for my free masterclass, “The 4 Step Framework to Get Your Business Finances Totally in Order.”

This masterclass is your way to get a feel for my approach, learn exactly what I teach inside Money Skills for Therapists, and get your invite to join us in the course.

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Want to learn more? Click here to learn more and join the waitlist for Money Skills for Group Practice Owners. The next cohort starts in January 2026.

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Episode Transcript

[00:00:00] Linzy: Hello and welcome back to another Feelings and Finances episode of the Money Skills for Therapist podcast. These are our short and sweet Friday episodes where I answer questions from you, the lovely folks who listen to the Money Skills for Therapist podcast, the therapists, health practitioners of all kinds, and I wanted to share a review today.

[00:00:23] Linzy: I went down to Podfest in Orlando a few weeks ago and realized that this podcast thing is real, eh? This thing that I’m doing is real. And one of the tools that I got from that podcast is helping me see all these beautiful reviews that people have written that were actually not very easy for me to see before.

[00:00:40] Linzy: So I wanted to share a review today before we jump into today’s question. This review on Apple Podcasts is a five star review titled Helpful, Actionable, Comforting. They say, “I run a private practice as a non-insurance based chiropractor and I love these insights to help get the solid skills and more importantly a healthy mindset around money in private practice and my worth as a practitioner. Highly recommend.” So thank you so much to our lovely chiropractor who left that review.

[00:01:11] Linzy: I did not know that chiropractors are listening to this podcast. So that’s also really lovely for me to know. And if you are enjoying this podcast and you’re able to jump over to Apple podcasts and leave a review and share what you enjoy about the podcast, it is a great way for other folks to find us.

[00:01:26] Linzy: So onto our question for the day. Today’s question comes from Stef, who is a current student in the Money Skills for Therapists course. And here is Stef’s question. 

[00:01:36] Stefanie: Hey, Linzy, Stefanie Grush here, current therapist in your MySkills4Therapist course, and I have a question about how to prevent myself from, the shiny new object syndrome along with the impulsiveness to, you know, doing the certification now. Because I have ADHD. And so, one of the things that happens is that I will see all of these exciting trainings, because one of the things that I like is being able to keep up with my learning and, again, learning new information helps me focus, and kind of keeps me engaged, right?

[00:02:18] Stefanie: However, I already have a stack of training to complete, in addition to not just buying things on impulse when it comes to the skills that I’m learning within the course. I really, really would like to know how to, again, kind of pause before purchasing something.

[00:02:39] Stefanie: Literally I am sitting here on my computer looking at this ADHD certification course and “Act now! It’s $129 dollars and you get certified!” and all of the tactics. But I’m pausing and doing this recording with you because I want to have a strategic way to invest in these, and you know really focus on narrowing down what I do as a therapist.

[00:03:07] Stefanie: I don’t need to do everything. There are things, of course, that I have interest in. A lot of my work is done with trauma individuals and group work. So I really am trying, trying, trying to be mindful of the progress I’ve had during the course, and watching those profit first accounts continue to grow.

[00:03:29] Stefanie: So that is my question to you. How do I continue to be successful and not fall for these” buy now, you’re going to miss out on the deals?” And I think that’s really the biggest one is that missing out, like, “Oh, I should have done it this day” or whatever. But also like I’ve known is that I waited and watched for a sale with your course.

[00:03:51] Stefanie: And I’m very glad that I did it because I’ve learned so much. And again, I really do want to continue on this upward trajectory where there’s money in accounts, and I can make decisions that are based on strategy rather than that fear of missing out. 

[00:04:09] Stefanie: Thank you. Bye. 

[00:04:10] Linzy: Thank you so much for this question, Stef. And I know it’s a question many, many folks share, and you’ve already named so many of the key factors that are, you know, both the challenges, but also the solutions in this problem. So, first of all, as you mentioned, there’s zooming out on your bigger goals in your practice.

[00:04:29] Linzy: Just taking us out of these moments of making decisions. If we just pause now and have you think about your practice, It’s really helpful always for all of us, to be oriented into what are my actual priorities right now, right? Coming into this year, or this quarter, thinking about where I want to be.

[00:04:49] Linzy: What is actually important right now? Cause there’s always going to be so many amazing opportunities and they are, many of them are great. You know, so many online courses are great, and you will learn so much, but is it what you actually need to be learning? Does it actually align with your bigger goals for your practice?

[00:05:05] Linzy: Does it help you serve your niche better? Or as you say, is it a shiny object, right? Is it something that’s exciting and new,but actually doesn’t strategically make sense for you. So for instance, if your niche is, you know, helping women in the perinatal phase of life, right?

[00:05:21] Linzy: A training that helps you to help women with postpartum insomnia, which is a problem that many of your clients have that you haven’t really been able to like figure out how to help people really effectively, is a strategic training to take, right? It’s helping the folks that you already serve, solving a problem that you haven’t been able to solve in other ways, and it’s going to help you retain those clients.

[00:05:42] Linzy: So both from the perspective of being a therapist, helping your clients more effectively, that’s a good investment, and from the perspective of a business owner of being able to retain clients because you’re able to help them, and they stick around, because they’re getting what they need from you, that is a good investment, right?

[00:05:56] Linzy:  So just in terms of the theme and the topic of that training, that would be a good investment. If you do perinatal therapy and there is a training on psychedelics, and your clients aren’t really folks who are going to be using psychedelics in the perinatal phase of life, then that’s probably not a great fit.

[00:06:16] Linzy: It’s exciting. It’s interesting. It’s new. It’s shiny. It’s hot. It’s all of those things. But for you as a clinician and a business owner, in that example, that would not be a great investment, but maybe it’s like something you want to watch some documentaries about psychedelics or read a book about psychedelics, but it doesn’t mean you need to go and get a certification, right?

[00:06:33] Linzy: So there’s an important distinction to make there in terms of what are the trainings that are actually strategic? And that’s the word you used, Stef, which is a word I love, as you know. What are the strategic trainings for you to take that actually makes sense for where you are in terms of your niche, where you are right now in your career growth,

[00:06:51] Linzy: and your capacity? So let’s move on to that second piece then. Cause there’s the question of the right thing. I’m going to talk about “right thing, right time.” That’s the right thing. It has to be something that actually makes strategic sense for your business. But then the second piece of making a successful investment that will actually pay off is it has to be the right time, right?

[00:07:09] Linzy: So is this an opportunity that’s coming along at a time where you have bandwidth? Do you have space to learn this new thing? Have you not done any other trainings for a little while? Do you have room in your plate? Is everything okay in your home life? You know, if you’re going through a terrible time with your teenager, and nobody’s sleeping at night, and there’s a lot of stress, then it’s probably not a good time to take on a big course, right?

[00:07:28] Linzy: Or even to buy a low cost course, because if you don’t have the bandwidth to be even managing your daily life, adding something on top of that, again, just probably not strategic. It’s not the right thing, right time. So:  right thing, right time, I find is a very handy way to pause and assess any potential investment.

[00:07:46] Linzy: In this case, we’re talking about courses, professional development. Is it the right thing? Is it what you actually need? And is it the right time? Because as you named, there are sales tactics happening in all of these course launches, right? I use sales tactics. Everybody uses sales tactics. The reason people use sales tactics is because they work.

[00:08:03] Linzy: They help people make a decision, but having the literacy on marketing, and understanding what are those sales tactics being used, can also help you to stop and slow down. So you mentioned the FOMO. FOMO is a weak point for you… fOMO is a vulnerability that you do have that fear of missing out, knowing that about yourself and being able to stop and name either when the way that a course is being sold is actively trying to elicit FOMO from people.

[00:08:30] Linzy: Like, don’t miss out! Everybody’s doing it but you! You know, then you can stop and name. Oh, okay, okay, okay. This is where they’re trying to elicit FOMO, or this is the thing that’s eliciting FOMO in me. Hello, FOMO, my old friend. And then you can pause and notice that FOMO is there, but that doesn’t mean it has to make you make a decision.

[00:08:48] Linzy: Right? You can be with that part of yourself. Notice that reaction is present. Decide how you want to attend to it without necessarily having to follow that impulse to buy, right? So FOMO is one of the things that is used to sell courses to you, but also urgency, you know, deadlines are used to sell courses.

[00:09:05] Linzy: I frankly have to use a deadline to sell my course because otherwise folks will procrastinate forever, and avoid forever. But deadlines, you know, if you notice that you are really vulnerable to deadlines, just noticing and naming when a deadline is being used. Be like, oh, okay, there’s that urgency tactic that’s being used.

[00:09:22] Linzy: Okay. That can sometimes really get me activated. I’m going to slow down. Notice that urgency is being used here. That, again, doesn’t mean this is the right thing at the right time. Silver bullet, you know, are they making promises that this is going to change your whole life? You’re going to be a whole new person.

[00:09:35] Linzy: Everything’s going to be amazing. Noticing that that is there, and if you are prone to kind of magical thinking, noticing like, okay, they’re making silver bullet promises. This elicits my magical thinking that everything’s going to be wonderful. Just noticing that’s there. All of this is taking the time to notice what is happening, slowing down, and allowing yourself to make a grounded decision.

[00:09:58] Linzy: So the third part here that I’m going to suggest to you, Stef, with this then, is having a rule for yourself around how much time you give yourself to make a decision about a course, right? When you are making a financial decision, you’re mentioning the 129 course. If there’s a 129 course and you see that, rather than buying it right away, having a rule for yourself of like, “Okay, when I’m making a decision that is less than $200 I give myself two days before I pull the trigger on that,” right?

[00:10:27] Linzy: So you see it on Monday morning. Wait till Wednesday morning to decide if you actually want to purchase it. And in that time, you have the opportunity to think about these questions that we’re talking about. Is this actually the right thing for your practice? Is this the right time? Are you actually going to be able to get benefit from it?

[00:10:40] Linzy: Do you have bandwidth right now to take on another thing? That rule can then be adjusted for larger purchases. So if it’s a two or three thousand dollar course, maybe you make sure you give yourself five days or you always talk with a certain friend who’s a really good sounding board and can help you reflect like, hey Stef, you know I’m hearing you want to do this But did you do the last course that you did?

[00:10:59] Linzy: You know bringing in those outside folks who love us, and know us, and see us, can also be a good way to slow ourselves down get out of that impulse loop of like I want it I buy it So, slowing yourself down and setting simple rules can be a nice way to do that, right? So again, as I’m suggesting and mentioning here, these like rules around money and, and this comes from a conversation I had with Robin Valadares, who is a physiotherapist who helps physiotherapists with money.

[00:11:25] Linzy: So you’ll hear this in my recording that I did with him, giving yourself just an easy, simple rule that allows you to slow down to make these decisions. Because ultimately, as you mentioned, when you take on too many trainings, you just don’t absorb them. You just don’t learn them. You know, that money almost might as well go in the garbage, if we want to be a little bit hyperbolic about it, because you’ve turned it into something that you got no value out of. And I have totally been in this space myself. I remember one year, Stef, that I was so jazzed about going to trauma trainings and there were like some big names coming through Toronto. And I signed up for three trauma trainings like full day workshops or two day workshops over the course of like three or four months. And after I attended the first one I realized I can’t actually absorb what’s going to happen at these next two workshops.

[00:12:15] Linzy: Like I’m still stopping and implementing what I learned at this first one. I’m not going to get my money’s worth by going to see these names. Even though they’re cool people and they’re big names, I was at capacity for my learning. So that’s the other thing for you to sit with is like, how many courses can you actually take in the course of a year?

[00:12:30] Linzy: Right? Is it like two small courses and one big course? Is it one small course, one big course, you know? So again, you’re pacing yourself so you actually get the value. Because otherwise you are not actually getting the value out of what you’re spending money on. Again, you’re kind of throwing the money away with the best of intentions, with the like, I’m going to learn this, this is going to be amazing.

[00:12:48] Linzy: But if you don’t learn it, the money has not served you and it could have served you somewhere else instead. So those are my thoughts on this piece, Stef. You know, give yourself the chance to zoom out. Is this the right thing at the right time? Is this strategic for my business? Do I actually have the capacity to absorb this or do I have a bunch of other trainings that I am taking right now, or that are piled up on my desk that I should really just focus in on instead? Noticing those marketing tactics that are being used, and giving yourself some sort of rule that allows you to pause to do all of this rather than following that FOMO impulse that is going to lead you to take fast action. Also, FOMO could be something really helpful to explore in therapy. You know, when we have those really strong urges, there’s also always opportunity there to explore and be curious, and see what is at play there that is driving us to spend money in ways that don’t serve us.

[00:13:37] Linzy: So thank you so much for this question, Stef. Since you are in the course right now, I’m excited to be able to chat with you about this, and see what you end up implementing to allow you to make more strategic decisions around your professional development.

[00:13:52] Linzy: If you, like Stef, also have a question for me, you can click on the link in the show notes or just head over to our podcast page, moneynutsandbolts.com/podcast. Just push the record button. You’ll see a little widget box situation, saying, do you have a question for Linzy? You can press record, and just like Stef, you can introduce yourself, give a little bit of context and share your question.

[00:14:13] Linzy: I would be happy to answer it on an upcoming episode of Feelings and Finances. Thanks for joining me today. 

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Hi, I'm Linzy

I’m a therapist in private practice, and a the creator of Money Skills for Therapists. I help therapists and health practitioners in private practice feel calm and in control of their finances.

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154: Why We Overspend and How to Stop with Robin Valadares

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154: Why We Overspend and How to Stop with Robin Valadares

Why We Overspend and How to Stop with Robin Valadares Episode Cover Image

“A concept that works for people, especially now in this day and age, is automation. Take yourself out of the equation. So if you get paid on every Friday, have it automatically set up some sort of debit from your account to your investment account or your savings account, where you are not the middle person. It’s gone without you touching it, so it’s out of sight, out of mind.”

~ Robin Valadares

Meet Robin Valadares

Robin Valadares wears two hats—one as a physiotherapist and the other as a personal finance educator. He founded Financially Fulfilled Physio (don’t let the name fool you, he works with a vast array of healthcare professionals) because he’s seen firsthand how healthcare professionals often struggle to balance their passion for helping others with managing their own financial well-being.

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If you’ve ever struggled with overspending or felt stuck in taking control of your personal finances, this episode is full of actionable advice to help you build better money habits. Tune in to learn how to take small but meaningful steps toward financial confidence and fulfillment.

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Episode Transcript

[00:00:00] Robin: Concepts that work for people, especially now in this day and age, is automation. Take yourself out of the equation. So if you get paid on every Friday, automatically set up some sort of debit from your account to your investment account or your savings account, where you are not the middle person. It’s gone without you touching it.

[00:00:21] Robin: So it’s out of sight, out of mind.

[00:00:30] Linzy: Welcome to the Money Skills for Therapists podcast, where we answer this question. How can therapists and health practitioners go from money shame and confusion to feeling calm and confident about their finances and get money really working for them in both their private practice and their lives? I’m your host, Linzy Bonham, therapist turned money coach and creator of the course Money Skills for Therapists.

[00:00:51] Linzy: Hello and welcome back to the podcast. Today’s guest is Robin Valadares. Robin is a physiotherapist and a personal finance educator. He is the founder of Financially Fulfilled Physio, which he would like to note, do not be tricked by the name. He works with all kinds of therapists and health practitioners.

[00:01:10] Linzy: And today Robin and I dig more into the personal side of finances. We talk about some of the barriers that stop folks from working on their personal finances, much of which come from, surprise, our education that we receive. We talk about some of the behaviours that we can have as humans managing money that make no sense, but are common, and some interventions, behaviours, let’s say, to put in place, to start to break

[00:01:38] Linzy: habits of overspending, or oversaving. Yeah, what are some key things that you can put in place to stop yourself from doing things that you regret later? Robin and I get into that today, as well as how to set yourself up to do the things that you want to do. to do, that might be difficult to do.

[00:01:54] Linzy: And then we also talk about some of the systems to manage personal finances, ways to stay in touch with your personal finances, yeah, lots of great pieces here today about the personal side of money for health practitioners. Here is my conversation with Robin Valadares. 

[00:02:22] Linzy: So Robin, welcome to the podcast.

[00:02:25] Robin: Hi, Linzy. Thanks for having me. 

[00:02:26] Linzy: I’m very excited to have you. We share some very specific identifiers in being health practitioners who have bridged off into finance and who also live in a very specific region of Ontario.

[00:02:39] Robin: That’s correct; odd how similar that is. 

[00:02:41] Linzy: It’s nice! So Robin, before we start to dig in today, can you tell folks a little bit about yourself and what you do?

[00:02:49] Robin: Absolutely, thank you, so traditionally I’m a physiotherapist, here in Southern Ontario. I’ve been practicing for the last 13 odd years in private practice. Going into practice, I realized that I had no knowledge on personal finance or money because it wasn’t really brought up in any former traditional education that I encountered.

[00:03:05] Robin: And despite doing it for a few years on my own, the pandemic gave me a great ability because the clinic was closed at the time to really focus on myself and the work pursue a passion that I’ve been mulling over, but didn’t necessarily have the time or the impetus to do so. So I developed the business called Financially Fulfilled Physio, at that time in 2020, geared towards healthcare practitioners, therapists, on their relationship with money and how to let money use for yourselves so you can improve your life and have a more meaningful or fulfilled life.

[00:03:32] Linzy: I think, COVID, despite the fact that it was awful and terrible, I did notice there was this window that opened, right? To like, do these other things, to pivot or explore something that maybe you wouldn’t have had time or permission to do otherwise. This was your COVID side hustle, that has grown.

[00:03:52] Robin: Correct. When in your adult life were you given the permission, whether out of your hands, to pursue something that you wanted to but couldn’t 

[00:03:58] Robin: do? Otherwise you make some sort of excuse saying I’m too busy, X, Y, and Z. 

[00:04:01] Robin: I was literally sitting at home watching YouTube videos for hours. Because I have things to do!

[00:04:06] Linzy: Might as well build this second business. So I am curious then in the work that you’ve done with healthcare professionals, what do you find are some of the biggest financial challenges that they face?

[00:04:17] Robin: I think as tactical as it is working with money, I think it’s the mindset piece that people really struggle with. It’s the concept where when you’re in healthcare, the majority of us, can’t speak for everybody, but we get into the job because it’s rewarding to help people improve their lives, whether it’s physically or mentally.

[00:04:31] Robin: So oftentimes we put their needs above our own because school has taught us to do so. But there’s a point in your career, whether it’s earlier or later, that you realize that it’s not sustainable to keep yourself second on the priority ladder. Where you realize, hey, I can’t do this forever, nor do I want to.

[00:04:46] Robin: I have to pursue other options or live maybe a more balanced or integral life, but that’s where money comes in because it’s the heart of all our decisions. But if we don’t have that relationship with money and think about it as a second nature, not the primary focus, then we realize that, hey, we can’t do this. We push it off saying it was going to work out in the end, and we start later in life and we know the benefits and the detriments of not compounding well, how that affects you later on.

[00:05:10] Robin: So I think mindset is probably the biggest challenge that we struggle with as healthcare practitioners and therapists.

[00:05:16] Linzy: Yeah, certainly. I mean, I think there is a commonality amongst most healthcare professions. It’s about taking care of your clients. It’s about, like, maximizing your schedule, getting as many folks in as possible, whatever that looks like.

[00:05:26] Linzy: I’m sure as a physio, you see way more folks in a day than I would ever see as a mental health therapist But it’s really just this, like, give, that we’re trained in, without getting that education. Folks who listen to the podcast have heard. You know, I talk about this many times because it’s so foundational, that it’s, not only do you often come into these fields because you care about other people and you want to help, so you’re already a helper type, but then the education that we get just reinforces, like just help people focus on being good at these things.

[00:05:53] Linzy: Don’t really worry about yourself. The money will follow. Or don’t even think about the money. It’s just not even spoken of. 

[00:05:59] Robin: Correct. 

[00:05:59] Robin: It’s like a noble pursuit, but then we realized that life doesn’t really reward everything as you’d want it. You have to take some sort of action on yourselves, whether you entrust your finances to a professional, you learn about yourself. I think the key focus is getting some sort of knowledge base and taking immediate action. Can’t push it off.

[00:06:14] Linzy: Yeah For folks then who are in this space of noting that they’re working, working, working, they haven’t been paying attention to these things and you focus in on personal finances, more than I do. I tend to say in the business space, you’re looking at personal finances.

[00:06:26] Linzy: So thinking about, you know, retirement and paying for schooling and paying down debt, those kinds of things. How do you suggest that folks start to address some of those barriers that are in the way of even starting to think about these things?

[00:06:39] Robin: Awesome question, because I get this often. I think there’s two points to look at it. One is a snapshot in time where you currently are, and then think about your future self as a secondary point. We’ve all gone through goal setting, whether it’s smart goals, but we often don’t do it for ourselves. We do it for our clients in terms of what we want to do.

[00:06:54] Robin: So I think, hey, where do I want to I see myself in X amount of years, whether it is on a beach, or working in a side job, or working in the practice you’re doing, maybe not many hours, and how do I work back from that goal to today, the present? And then you got to take a snapshot thing. Where are you financially?

[00:07:09] Robin: In terms of your house, how is it set up? Not a physical house, but your financial house in order. What are your expenses like? What are your incomes like? What are your debts like? And where can I attribute certain allocations of money based on my goals? And for me, it was a challenge because when you have to take a deep look into your own finances, you reveal to yourself a deeper part of yourself that exists, but you pay no attention to. What are my habits like? Show me where your habits are, I show you where your money’s going, right?

[00:07:33] Robin: So whether it’s Starbucks I might spend it on, Lululemon pants, takeout… Whatever it is, I’m putting those needs instead of my own and my future self so if you understand where you are starting from and then where you’re going, it really helps you in that trajectory or that journey to reach those goals.

[00:07:46] Linzy: Right. So really, yeah, connecting with that future self and what they need, so setting yourself up for them, but I’m also hearing, becoming much clearer on where’s your money actually going. Cause this is something that I hear often and I’m sure you too, is like, I’m working so hard.

[00:08:00] Linzy: I’m making the best money I’ve ever made. I have nothing to show for it. Right? Like the money disappears. But the money’s going somewhere and I am curious, yeah, like what are some of the trends that you see in those behaviors? Where is the money going for many people? You mentioned Starbucks, Lululemon, Takeout.

[00:08:15] Robin: I think it’s a clone of lifestyle creep and for those who aren’t familiar with that concept, it’s a concept that when you’re early in practice, you might earn a certain amount. So you spend in kind of your earnings for the most part; you might not go into debt. But as you earn more, you might inherently, consciously or subconsciously, feel more wealthy

[00:08:31] Robin: and with more wealth comes the concept of keeping up with the Joneses where you feel more pressure to do what your neighbor’s doing, whether it’s taking your kids to Montessori school, buying a Range Rover, living in a certain neighborhood, and then that spend meets up with your increased earnings.

[00:08:45] Robin: So your difference, or your delta, between the two doesn’t change. It’s not like you earn more and spend less and then you have more to take home. You spend more and you have about the same, nothing changes…

[00:08:56] Linzy: Yeah, and that lifestyle creep is so insidious. I live it all the time. I know. I’ve been reflecting on that. I was just saying to my partner the other day, I remember in my 20s, I remember one tax year particularly where I got my tax return, and I had made 11, 000 that year. That was my income for the whole year!

[00:09:14] Linzy: I didn’t feel like I was, like, terribly poor, and I’m sure I had parental support. I think they would buy me a winter coat every couple years. That helps. Rent was cheaper; life was cheaper at that time but even still, I wouldn’t say, if I look at the difference in my earnings now, that I am actually like 10 times happier or more fulfilled than I was then by earning 10 times more money because the money just goes other places. I find for myself a lot of my expenses are about property ownership and like doing the work on the house that we haven’t done for the last few years, and it’s like, okay now we got to do the furnace and now we got to do the water heater, and we went on an insulation spree over the winter holidays, just insulating everything.

[00:09:50] Linzy: Taking care of things that do need taking care of but every single time we go to the Home Depot, we drop $150 bucks which is money that I never had in my 20s, and I never even thought of spending. But now I have the money, so I just spend it. We just go. We see something, we’re like, oh, that’s, yeah, that would solve a tiny problem that we have.

[00:10:04] Linzy: We’ll just buy it. Yeah, the money just disappears.

[00:10:07] Robin: And it’s not typically a bad thing saying like you’re spending more frivolously, just like with your responsibilities later in life, whether it’s kids or in the home, they come with expenses. So you have to be smart, and judicious with your allocations, so you can actually

[00:10:19] Robin: achieve your goals rather than working hard and what I hear in my capacity maybe not the same with your capacity in your profession is that burnout’s a real thing less so in physical practice manually but a lot more in terms of the realm of mental health where you’re taking on the burden of working with an individual and then also living life on your schedule where you might have other issues you’re dealing with too.

[00:10:38] Linzy: Yes, absolutely. And so we want to make sure that money is actually taking care of you, and helping you build stability, so that you can be well while doing this really demanding work. So I’ve been doing a little bit of reading about economics that was my, like, geeky reading that I did over, the winter break

[00:10:53] Linzy: Robin and I are recording this shortly after the winter break, so I’m still getting my feet under me, missing my days on the couch. I read two books about economics over the break. One was _How Economics Explains the World_ by Andrew Lee, which was excellent,

[00:11:05] Linzy: in terms of a primer on just like this is economic theory. This is how economics explains these things that seem disparate and disconnected. They actually are all explained by the way that money works and the way that people work. But then the second book I picked up is on behavioral economics, which is a book called _Predictably Irrational_, which is a great

[00:11:23] Linzy: primer on behavioral economics. And it’s about the fact that like, yeah, sure, we have these theories of what should happen and what makes sense, but like, people are not rational. People are irrational, right? And we make decisions all the time that don’t actually make sense on paper, but that like, emotionally makes sense.

[00:11:40] Linzy: So I’m curious, for you, like, how do you suggest that folks start to work with this side of things, like these financial behaviors, these like psychologically based behaviors that that lead us to to overspend or over save and do things that don’t actually make sense for us.

[00:11:57] Robin: And it’s a tricky concept because it’s really your ability to take a step back and watch yourself in 3D from like a bird’s eye view of how you react to certain decisions, but it takes some introspection and some maturity to do so. And I think it’s if you know yourself well and say, look, I’m always an impulse buyer

[00:12:12] Robin: wherever I’m at the dollar store, that last aisle, I’m buying chips and candy. Don’t know why, because I’m waiting in line to check out, but if I didn’t have to wait, I wouldn’t buy it. 

[00:12:18] Linzy: hmm.

[00:12:18] Robin: A concept that works for people, especially now in this day and age, is automation. Take yourself out of the equation. So if you get paid on every Friday, automatically set up some sort of debit from your account to your investment account or your savings account, where you are not the middle person.

[00:12:32] Robin: It’s gone without you touching it so it’s out of sight, out of mind. Another skill set is having maybe a 24 hour rule, seven day, or a 30 day rule where I think I want to buy a set of these nice pants. I’m going to wait 24 hours before I purchase it. I’ll put it in my cart. And if I feel emotionally in that position where I want it versus where I need it, then maybe I’ll purchase. Then going out to seven days for something more expensive. Let’s say I’m going to buy a new couch and that’s going to be a hefty purchase. Do I actually want the blue color couch, or am I happy with this other type model? So it’s knowing yourself particularly well. And for me I work on delayed gratification, which I think is an absolute superpower. That’s the concept with the marshmallow test where you’re given something now but you can double it if you want to if you wait a little bit. And if you have that not only for material items, like you buy from Amazon, the delayed gratification is the pursuit of minimizing what you’re spending on right now with the goal of pulling that forward into the future, enjoying your life later on. The reverse is, hey, I’m going to pull from the future, like taking on debt, or buying things in the future but buy now, pay later, so I’m feeling gratified today. And I can assure you that’s not a good way to live because you’ll get to the point where hey, I’m 50 years old. I have nothing to my name. Now I have to work because I need to work versus I want to work and you don’t like the job as much.

[00:13:45] Linzy: Yeah yeah and that automation piece is really powerful and I remember Ramit Sethi, who has been a financial educator for, I don’t know, 15, 20 years now. He was kind of the first person that I really saw when I was starting to think about online business.

[00:13:58] Linzy: Cause he’s also in that space, but he talks about this, just like automate, automate, automate. Take yourself out of the middle. Because we know that we don’t make sense. Right? But we can sit and make a decision of like, okay, when I look at my year, this is how much my paychecks, I’m expecting them to be.

[00:14:12] Linzy: This is how much I want to save. I kind of joke with my students… Let the robots do your bidding. Because we know that if we get in the middle, we’re going to be like, ah, well, but this month, I actually could, really like, you know…there’s a sale at LLB and I’m talking about my own weak spots here.

[00:14:26] Linzy: For instance, this month in my own family, January is when we have to sign up for all the summer camps. As insane as that is, January is summer camp season so it’s like, I know there’s going to be like 1, 600 bucks of expenses coming out, which makes it really tempting to pull back and not contribute to those other goals, right?

[00:14:41] Linzy: But overall, if I still automate it and still contribute to those other goals, I will make it work, like, I will find a way to still pay off our cards at the end of the month. But yeah, if I put myself in the middle, I’m going to make it more complicated than it needs to be in a certain way. 

[00:14:55] Robin: And you know you make decisions differently if you’re tired, hungry, happier, like these emotions do affect our decision making skills. So take yourself out of it. 

[00:15:05] Linzy: Yeah, absolutely. It makes me think about the HALT, which I think is like, it’s actually for addiction, right? which is like hungry, angry, lonely, tired. Like, are you any of these things? Like, stop. 

[00:15:14] Robin: Then P.S. is pain and stress on top of that? 

[00:15:16] Linzy: Yeah, totally and so, you know, the delayed gratification piece, you’ve mentioned a couple like strategies here.

[00:15:22] Linzy: Let’s dig into those a little bit more, or brainstorm some ideas. Because in Money Skills for Therapists, I teach folks about budgeting, right? And budgeting in the business, is helpful to think about like, okay. How much in the year are you going to spend on professional development?

[00:15:33] Linzy: Because I find my folks who learn from me tend to be people who want to take every course that comes by. Every course… whether it’s clinical, whether it’s business, whether it’s on marketing, on Instagram, you know, is shiny and exciting and so for instance, setting a budget for the year to say, in the year I’m going to spend 3, 000 total on trainings allows them to have, a plan for that money,

[00:15:54] Linzy: But there is also that in the moment of: I want this now, this is in front of me now. And what I’m hearing you suggest here is more like what I would think about as maybe money rules. Where you have a certain rule of how you behave to stop yourself from doing the things that are going to hurt you.

[00:16:11] Linzy: So I’m hearing that delaying is a money rule, and you mentioned delaying like a shorter or longer period of time. So can you give an example maybe for folks who are listening to whom this might be a new concept? What would be some concrete examples of those money rules? Like you mentioned for dollar amounts, different periods of time.

[00:16:27] Robin: Correct, so like smaller purchases, and it’s all relative depending on how you look at it. So let’s say I’m looking for a new set of pants, and I have plenty of pants at home, but there’s a new one on sale, and I’m like, oh, this looks good and summer’s coming down the corner.I want to buy these; I don’t need to buy these.

[00:16:42] Robin: So I, I look at ’em like, okay, is that a good deal? I’ll put it in my cart. Let’s say it’s 7:00 PM that night. I just ate, and I’m emotionally quite happy. Then I’ll wake up the next morning, take a look at the cart. I’m like, “These pants, they’re nice, they’re not needs, because I have plenty of pants.” So I’ll push it back. Can I allocate that $100 somewhere else that would better serve me than the set of pants. I know in four weeks time I might want another pair of pants because I’m trying to fill some sort of hole I’m not getting elsewhere. So I think purchasing or buying is going to buy my 

[00:17:11] Robin: happiness, and it doesn’t. 

[00:17:12] Linzy: Right, yeah, well, and that’s such a great example, and also you know, an insight to that piece underneath. It makes me think about Gabor Mate, he’s a Canadian doctor. You know him. Yeah, he’s brilliant. And he has that book about addiction called _In the Realm of the Hungry Ghosts_, which is about his work in Vancouver, working with folks with severe, severe addiction.

[00:17:32] Linzy: And the hungry ghost is a Buddhist concept, right? Of like this kind of hole at the center of us and, you know, what I’m hearing you refer to here is that what I think about as, you know, a hungry ghost kind of thing where, like, yeah, we’re trying to fill something that really isn’t about pants.

[00:17:45] Linzy: It’s not about the pants, and the pants are not going to make it better. There’s some other emotional need there and so stopping to identify that is something I’ve talked to my students about. The phrase that I use sometimes is like, what is the need under the want? 

[00:17:57] Linzy: I remember one of my students’ pants being the exact example during the pandemic she was like, just kept buying black stretchy pants and it’s like, how many pairs of pants can one woman really wear? You already have more pants than days of the week, but what is it about?

[00:18:09] Linzy: And it’s like the black stretchy pants are about comfort, right? And permission to relax. Something being softer or easier because the pandemic as a parent, especially, is really hard. Your kids are at home; things are uncertain. There’s a lot of stress. So it’s like, okay, it’s not really about pants.

[00:18:22] Linzy: Right? It’s about needing comfort and reassurance and permission to take care of yourself. So stopping to, to name that. And I’m curious for yourself, you know, in the work you’ve done with folks around personal finance, what do you see as, like, some of those holes that people are trying to fill by buying things?

[00:18:39] Robin: I think one of the components is societal pressure to look a certain way, act a certain way, because of your profession and whether that’s hey, I have to make sure that I have the latest phone, the latest computer to do my charting on. I have to look a certain way and be dressed out in a certain way because if I don’t I’m looked down upon based on my peers. It might not be as pertinent in our profession of being manual therapists for the most part but other fields, let’s say you’re a physician There’s definitely that sense of: hey I’m a certain status, whether it’s consciously or subconsciously and I have to act and behave like that status because society deems that people in this profession look a certain way. It’s getting over that concept. 

[00:19:19] Robin: And you’ve got to be like a contrarian to do so. You have to say, hey I don’t care what society deems. I know my worth. I know what I can provide. I can look presentable but I don’t have to look very expensive and presentable, and it’s going to take for my future self to look at a certain way right now.

[00:19:31] Linzy: Mm hmm. Right, yeah, because that’s where you’re really paying the cost is when you are doing something to fit in that you can’t actually afford, right? You’re stealing from your future to have that certain car or, and cars are something that I think about a lot because cars are something that really don’t matter to my partner and I.

[00:19:46] Linzy: I’ve been lucky to marry somebody who also is like, eh, why would we buy new cars? That’s crazy, but that’s a great example of something that costs just so much more than almost anything else you can purchase. It’s second only to homes in terms of the amount of money you spend, and yet folks will make quick snap decisions because it’s shiny, it’s pretty, it’s like your neighbor’s car down the street and then spend $50,000 of money that they don’t have. I mean, I don’t know anybody who buys a car in cash, so committing to a loan for 10 or 20 years.

[00:20:17] Linzy: And we have a young friend who recently bought an electric vehicle and when we did the math with him. He’s paying almost double for this vehicle, which is already not a cheap vehicle, but the money seems cheap, but you’re actually just costing your future self money, you end up paying twice as much for the car in the end.

[00:20:34] Robin: On an asset that depreciates. On money now that you could put to work and compound, that we know money today is a lot more valuable than money tomorrow because of inflation.

[00:20:41] Linzy: Yes. Absolutely, yes, yeah, and let’s talk about that concept for a bit because I’ve talked about that on the podcast in the past. But this compounding piece, because this is something that is much more relevant in personal finance than it is in business finance, because business finance, usually we’re not investing in terms of investing, you know, in stocks, right?

[00:20:56] Linzy: We’re investing in ourselves, we’re investing in our team, but the money works a little bit differently, but yeah, let’s talk about compounding and the value of taking action now. 

[00:21:06] Robin: Absolutely. Two things you’ll see with any sort of graph on or compound interest calculator is the key variable is to start early because time is your superpower. The time will outweigh certain additions to your investment accounts later on. For example, let’s say you started 20 years old and you’re only investing $1,000 a month, because what 20-year old has $10,000 to invest a month, right?

[00:21:25] Robin: But let’s say that same person, I’ll call him Jack, goes up against a lady named Jill, starting at age 30, or even age 40, with 5 to 10 times more initially than Jack did. Guess who, at the age of 65, is going to have more money? Not Jill, even though she has 5 or 10 times more than Jack’s starting amount, because he started 10 years or 20 years earlier.

[00:21:45] Robin: So time is a huge variable with compounding. We struggle with this as humans because we usually think linearly. Our brains don’t work very exponentially. So the first 10 years of investing, you’re not going to see a huge amount of growth. But I assure you, the last 10 years, if it’s 30 or 40 years, is huge growth, and whatever you do now will impact later. So that’s the first one, starting early. The second one is do not stop. Contribute often and it doesn’t mean that you have to contribute 100 every single month. Something as little as 10 a week, 20 a week, will compound. So you have to contribute often, don’t stop investing, and start early. Those are the two variables that really help your compound growth.

[00:22:23] Linzy: Right, yeah, and that starting early, can be tricky to hear if you’re 45 and you’re like, damn it. But basically, it starts today. It’s kind of like that saying about “the best time to plant a tree was 10 years ago.” The second best time is today. Because it really is like that kind of visual right of what seems so small today over 10 years, it becomes huge, and just huger and huger all the time. So yeah, and I love that idea of “just start with something,” right? Like even if it’s 20 bucks a week, cause what I see is when we start with something like 20 bucks a week, is we also see ourself doing the thing, which in itself has really positive like mental health impacts of just seeing yourself taking action, even if it’s not the ideal action, even if ideally you should be setting aside

[00:23:04] Linzy: $1,000, $2,000 a month, and you’re only setting aside $100, you’re still building that machine, you’re building that pathway, and as more money becomes available, it’s going to be easier and easier to contribute to those investments. But as you say, too, time is your greatest factor, so putting aside 20 a week this year is going to serve you better than setting aside a few hundred bucks, 10 or 20 years from now.

[00:23:27] Robin: Exactly. You build that habit. And I heard a quote yesterday that might be quite pertinent today is, “if you focus on doing the hard things, the hard habits, life will be easier on you. If you focus on the easy habits, life will be hard on you.” And this is a good concept of that. You’ve got to do the hard things if you want a better life.

[00:23:41] Linzy: Right, yeah, and automate those things. So you don’t have to be manually making that decision, over and over again because that’s something, too, in the behavioral economics book that I’m reading that he talks about is like the pain of spending.

[00:23:51] Linzy: There’s a pain to spending money. So if you automate it, you don’t have to actually make that move right? Like it’s your past self who is thinking about the future has set it up so it automatically happens and you don’t have to actively make that decision, over and over again.

[00:24:06] Robin: Exactly. And this might speak to the conversation you had with Julie recently was how money that you earned is treated differently than money that is given to you. So how do you allocate that effectively? When you know you’ve earned this, you put the time and effort in, you know how much that costs in your personal life.

[00:24:19] Robin: Don’t mistrust it and be frivolous with it. Just like if you have credit cards, you’re like, I’m using my credit card, I’m not handing over cash, therefore it’s not real money because I can’t see it or touch it. I’m going to spend it differently. Being mindful of how you’re spending. 

[00:24:30] Linzy: Yeah and I think, you know, being in touch, as you say, with the energy that went into earning this money, like this money is, a distillation of your time and energy, right? Like you gave up X amount of your time and your emotional energy, if you’re a mental health therapist, that you didn’t have for yourself and your family, to earn this money. So respect that, right. and use it in a way that actually is going to make your life better. which maybe another pair of Lululemon pants is not going to do, maybe, I don’t know. Depends how many pants you wear in a day. Not too many.

[00:25:01] Linzy: So, I’m curious then, you know, thinking about this piece about our behaviors, what are some habits or routines that you’ve seen really working for folks to help them build wealth? Are there other things you would add to the list of: how do we really start to turn around the way that money is working for us?

[00:25:18] Robin: Lovely. And to go back to the analogy we learned earlier about starting now in terms of snapshot and think about personal finance as a journey. Think about you on an actual boat, and you’re sailing across the sea. What do you have to do to ensure you achieve that goal of reaching your destination? The main thing you have to do is check in often with yourself. You’re not going to check the compass once when you set sail and not check it again until you get there. Makes zero sense you’ll be off course, especially if you’re off course by a little bit.

[00:25:42] Robin: It will compound that result in terms of the aperture of that direction, so what I mean by that is what I do with myself, and I implore to my students or my clients is have these check ins with yourself and make it a frequent thing whether it’s once every two weeks, once a month. So, you know, hey, I’ve done this habit.

[00:25:58] Robin: Now, what’s the repercussions of it? Positive or negative? Have I developed a certain trajectory to my goal? Whether I can reconcile my accounts, I can make sure the allocation is there. Do I still want to invest in this? Do I still want to save in this? Do I still want this goal? But if you don’t check on it, you’re going to wait 12 months and you’re like, Ah, I should have gone back and checked it because I don’t want that right now, but I’ve wasted six months or 12 months of compounding where I haven’t checked in. For me. It’s every two weeks. Saturday morning cup of coffee. I’m there from eight to nine o’clock. I’m knocking this out because I know at the end of the year. I’ve achieved my goals based on what I’ve done during the year.

[00:26:29] Linzy: Right yeah and it’s that you’re not talking about looking at it every day or every hour. I’m hearing: every two weeks. This is what I would call money time or a money date. If you’re partnered, it’s also a good thing to do with a partner to look together at your money, but just like checking in on it.

[00:26:45] Linzy: I think setting and forgetting it in terms of automations is helpful to have good behaviors, but then also check to make sure that you’re actually getting what you want out of these things, is what I’m hearing. Like: is this still even making sense for where you are?

[00:26:57] Robin: Yeah, because our decisions change all the time. Remember if you decided last January 1st, and where you decided maybe June 1st, and December 1st. I think your decision might have changed over the course of the year because life has changed.

[00:27:06] Linzy: Yes. Right.

[00:27:07] Robin: You should update it accordingly. 

[00:27:09] Linzy: That makes sense. I am curious, too, Robin, with that, do you have any particular tools that you like or that you recommend to your students for personal finance? Like, are you a fan of budgeting software? Is it spreadsheets? Is it having things written down on paper?

[00:27:23] Linzy: Like, what does the actual data sorting through look like?

[00:27:26] Robin: I love the question. For me, I’m old school and what I generally do is when I write stuff down or type things down, I feel that pain a little more than when I get a spreadsheet of where it’s gone. What I mean by that is when I say, okay, I spent X amount of dollars, I’m typing into my budget on Saturday morning that I spent this, I have to actually actualize what I’m doing there. Realize that, hey, $175 going to this allocation. When I use a software, it takes the effort out of it. It’s more convenient, but you’ll see all their items. You’re like, oh yeah, I forgot that I spent X amount there. Oh, I forgot about that because it’s easy to forget about these things.

[00:27:58] Robin: But at the same time, it does take that time and or speed and convenience. So it’s up to you and how you really work. For me, I write it down. I make it a manual process, but that’s more time and effort. For an individual getting started, you might sync up to a certain platform where it already downloads based on the feeds you have and then you can have a little summary and that’s your first foray into knowing where you’re going and then you can decide whether that’s a strategy you want to do yourself, manually or automated.

[00:28:19] Linzy: Yeah. Yeah, because what I find with the manual, as you say, is like, it does give you that real processing. Like, it almost like it moves through you, the information, right? Like, you see it, comes through your brain, has to come through your arm and out your hand. So there’s a real processing of like, oh, I spent, woo, yeah, how does that feel for me?

[00:28:36] Linzy: So there’s a real kind of actual physicality to it. But the downside, you know, that I find, and as you’re mentioning, is, because it’s manual, sometimes folks fall behind. And then when they fall behind, that can be overwhelming and that can be a reason to avoid. So yeah, I think, yeah, it’s going to depend on what is going to be the bigger payoff for you.

[00:28:52] Linzy: Like, is it having it automated so that it’s there for you? Or is it going to be the value of you, like, really manually processing it? So, yeah, and that changes.

[00:29:01] Linzy: When I was in my 20s, I went away to university with a spreadsheet that I had made and I would manually put in all the stuff that I had spent and had these different little boxes. It’s like, this is my eating out money. This was my clothes and I would type it in. And yeah, I was definitely very in touch with my numbers, but it was manual and I was in my 20s and probably single at that time and just going to university, and didn’t have a kid, and I had time to do that. Now I wouldn’t necessarily see that for my life and my lifestyle now. That wouldn’t necessarily be feasible or a great use of my time. So I’ve got these automated systems, but I do totally feel what you’re saying, it does become a little bit easier to breeze by things when it’s automated.

[00:29:38] Robin: Super. Especially let’s say it goes three or six months. It’s down the line. Oh yeah, I forgot I spent that. Can you remember the purchase now from eight months ago on a random Tuesday? I couldn’t tell you. 

[00:29:48] Linzy: No. No. No. Sometimes we have things come into our You Need a Budget and I’m like, what is that? And it was from three days ago. You know, life can be busy. It’s easy to forget. So there are pros and cons of different kinds of systems. Robin, thank you so much, for coming onto the podcast today.

[00:30:02] Linzy: It’s been wonderful having you. Thank you for bringing these personal finance insights to us and for folks who want to hear more from you, who want to get further into your world, where can they find you and follow you?

[00:30:14] Robin: Absolutely. Thank you again, Linzy, for having me on. Anytime I get to speak about this stuff, as you probably learned, I love talking about it. I’m really passionate about it because I think it really can impact your life. So if you want to learn more about me, I have a platform called Financially Fulfilled Physio.

[00:30:26] Robin: Just type that into Google or your search platform, you’ll find me there. I write on a weekly basis, on Sundays, just my forays into personal finance and hopefully can provide some value to the audience and then there’s some spreadsheets that I use or some things that might help you throughout the process, which you can find on my website, but that’s the main way to get ahold of me.

[00:30:42] Robin: If you want to email me, I’m quite open to email. It’s info at financiallyfulfilledphysio.com. 

[00:30:47] Linzy: Wonderful. Thank you so much for joining us today, Robin.

[00:30:50] Robin: Welcome. Thanks everyone.

[00:31:02] I really appreciated Robin’s perspective today, and I especially appreciate his mentioning of some of those behaviors that you can put in place that support budgeting or intentional spending. I believe I’ve heard referred to before as like money rules, where it’s just a set guideline on how you make financial decisions.

[00:31:22] And I think especially when we’re prone to impulse decisions, and overspending, having just some clear guidelines for yourself of when X, then Y, can start to slow you down and get you out of those automatic behaviors that you don’t like, that aren’t serving you. So as he mentioned the idea of, if it’s a small purchase, let’s say if it’s less than,between 50 and a hundred dollars, you give yourself 24 hours. Put it in the cart or make a note of it, but come back to it 24 hours later and see, do you still want this thing?

[00:31:54] Or was that about an emotional need at the moment that you thought about buying it, but is no longer there, that has now been fulfilled in some other way. Cause you got a good sleep, you had a good meal, you had a good talk with a friend and suddenly that extra pair of pants doesn’t seem so important.

[00:32:06] Or as he said, with larger purchases, giving yourself an even longer timeline, right? Of, “I’m going to give myself a week to think about this couch.” Or sometimes in my own budget, I think about, “I’m going to put this next month.” We will decide next month if this is something that we want to buy.

[00:32:20] It’s not in this month’s budget, but we’ll make a budget category for it and we’ll see if we still care about it next month because often things that are exciting in a moment, aren’t so exciting later and it becomes clear with a little bit of space. That’s not actually a great use of my money. As Robin says, there’s somewhere else that would be better to spend my money.

[00:32:35] I’d rather see this money going towards my investments. I’d rather send this hundred bucks to my investments and see it go there instead of going to Amazon or I’d rather, buy this great gift for my partner, and see them take great joy for a bit, rather than buy something else that I don’t actually really want or need.

[00:32:51] So, lots of opportunity to be more mindful with your money and to start to align your money with your values when you practice just slowing down, stopping yourself, and thinking about what those roles could be for you is a great way to start with building these kinds of skills in terms of managing your money.

[00:33:10] So, so appreciate Robin for bringing forward that idea today. If you are enjoying the podcast, you can both follow me on Instagram @moneynutsandbolts and you can tell a friend about the podcast. Tell your physio friends, for instance, or other kinds of health practitioners who might be in a different field than you about the podcast. I’m really proud of this podcast and the conversations that we’re having here. I think that they are speaking to things that we don’t get to talk about too often, and I know there’s lots of folks out there who would benefit from hearing these conversations and hearing great people like Robin.

[00:33:46] So, please tell your friends and colleagues about the podcast that goes a long way to helping other folks be part of these conversations. Thanks so much for listening today.

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Hi, I'm Linzy

I’m a therapist in private practice, and a the creator of Money Skills for Therapists. I help therapists and health practitioners in private practice feel calm and in control of their finances.

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Episode Transcript

[00:00:00] Linzy: Hello and welcome back to another Feelings and Finances episode of the Money Skills for Therapists podcast. And these are our short and sweet Friday episodes where we answer questions from you, the listeners of the money skills for therapists podcast. Today we have a question from Nick, and here’s Nick’s question.

[00:00:17] Nick: Hi, Linzy. My name is Nick. I recently started my private practice. I’m now private pay. Before that, I was insurance based. and so my question is, I guess, something that is now coming up for me. I’m doing a lot of work on things like money mindset, and marketing, and all of these… Just learning so much that I didn’t have to do when I was insurance based.

[00:00:43] But something that keeps coming up is some parts that aren’t feeling good enough and I can’t do it and I should just go back to insurance. Like it’ll be a money stressor but what’s sitting underneath that is a lot of like parts, negative core beliefs. So how do you hold on, and keep going and not… For me, it would feel like a backpedal to go back to insurance.

[00:01:11] It’s really not even an option. So it’s just, it’s really scary, to kind of hold on. Needing more clients, needing more money, and all of the parts that are getting poked at during the process. So I would love to hear your thoughts on how to just build that distress tolerance for how different it is being private pay than insurance based. Thank you for the work that you’re doing.

[00:01:43] I’m really enjoying your podcast, and I hope that we get to talk more soon. Thank you.

[00:01:49] Linzy: Okay. This is a great question, Nick. I mean, the first thing that… My first response, which is kind of a joking response but also not a joking response, is therapy. So I’m thinking about my own journey, Nick, with kind of playing a bigger game to put it a certain way, in business, you know, and moving into a space where you’re like, this is what I’m offering and this is the value of it.

[00:02:14] And this is what I’m charging. And that’s not for everybody. You know, all the things, as you say, that we have to do, in your case, you’re talking about, being private pay rather than insurance. I’ve experienced a similar thing just in terms of courses, and what I charge for them and having to be real about what it costs to run a business, and pay a team.

[00:02:30] And there is so much opportunity, as you say, just ample, never ending opportunity for the parts of us that hold negative beliefs, parts of us that, as we know, are about survival, about keeping us safe. It’s so much opportunity for those parts to just go bananas. You know, like they get so activated by the exact kind of project that you’re doing where you are saying, no, I can’t be small anymore in this way. Financially, I need something else, or emotionally, I need something else.

[00:03:06] I don’t know exactly what has brought you to the journey of deciding to be fully private pay, but we are having to be seen and to be big and to, as you say, weather the uncertainty that comes when we ask for more. And when we communicate to the world that no, what we are doing is worth more, and we’re willing to wait for the folks who recognize that and the folks who are willing and able to pay us for that work.

[00:03:35] It is scary. So how do you weather that? How do you build that distress tolerance? This is where, again, therapy is your friend. If you are not already working with a great therapist, this is a good time to do it.When I first started building this version of my business, of Money Nuts and Bolts, and really had my neck stuck out, like it felt like I was in a really neck stuck out position, I talked about it in therapy all the time. It’s so activating. It brings up so many parts of us that are like, no, no, no, no, no.

[00:04:05] Just go back to that safe thing that you were doing before. And yeah, it had its costs, but like, this isn’t worth it. This is too scary. And it’s going to bring up the not good enough, the fear of being attacked. Just so many things… I know for me, I had a lot of fear, stepping into this version of my business, of trolls on the internet, that it wasn’t safe to be seen in this way.

[00:04:24] I was going to get hurt emotionally, it would cost me, certain friendships or relationships, which in some ways it did. You know, some of those things are true, but they are worth it. Right. And so for you, I would encourage you to work with those parts of yourself, whether it’s with a therapist or with your own skills, this is a time to take extra good care of those vulnerable parts of yourself.

[00:04:47] Whether that is through journaling, visualizing, naming, talking about, being with, just creating that internal distance inside, you know, in a parts work kind of framework of noticing that part. What age is it associated with, does this part of you know that the conditions in your life are different now, and that so many skills that you’ve built, and so much education that you’ve received, does this part of you know about all those things when it believes that you’re not good enough?

[00:05:12] Has it been updated on all of the things that you’ve done to get to this particular place in your career? You know, that kind of time orientation work with those young parts of us, and the compassion and the kindness and taking care of them, could be through art. You know, could be through just talking honestly with other friends and business owners that you know.

[00:05:32] But letting those parts of you have space, because if we try to just squash them down and override them, we know that they just pop up in different ways, right? They don’t go away. We need to help those parts of us catch up with where we are in life. Catch up with you, and why you have made this decision.

[00:05:50] What has brought you to this place? Because it wasn’t just all of a sudden. You know, there’s been a whole journey that has brought you to this place, Nick, where you’ve decided to be private pay and to go off insurance panels. And you don’t want to go back to insurance panels. And you probably shouldn’t, you know, if there were good reasons for leaving them, but that part of you… Those parts of you, probably multiple, don’t know that story yet.

[00:06:12] So that would be part of it, is therapy, being with those parts of you, allowing them to catch up to where you are now, letting them know that you’re an adult, and you’re safe, and you’re making strategic choices, and you have supports. So that’s the core emotional side of the work. On the practical side, thinking about the distress tolerance, I would think about: what are the actions that you can be taking on a regular basis to build your practice that let you see that you’re taking action, right?

[00:06:40] That don’t make you feel powerless or stuck, but let you see, okay, I’m doing these things. So in marketing, this is where we get into the kind of the business strategy side of it… In marketing, there are activities that we do that generate certain results, and we need to be doing these activities, even if they’re not going to immediately give you a client.

[00:06:59] So you have your activities that are kind of your lead generators, right? That let people know about you, whether that’s speaking at community events, networking with colleagues, building a newsletter, showing up on social media platforms where you’re building your audiences, that let people see you and remember, “Oh yeah, Nick, they’re so great.

[00:07:17] I would love to work with Nick” right? You’re reminding people that you exist and you’re letting your colleagues know, this is what I’m doing now. This is who I’m serving. So they think of you the next time they have a client in front of them that’s not the kind of person that they serve, but will be perfect for you, right?

[00:07:31] Those are your lead generation kind of activities. You’re getting the word out there. Then there’s going to be the actual things that you do that allow folks to see you, learn about you, contact you… your website, you know? Then there’s going to be people, moving further down the funnel, who contact you through the website, they book a consult… Do those people who book consults actually turn into first sessions?

[00:07:54] Do your first session turn into six sessions? These are kind of like in broad strokes, the different stages of the marketing funnel. And as you’re building your practice, it’s important that you’re taking action to get leads into your world so folks know about you, to get those concept calls booked, to turn those consults into clients, to keep those clients for six sessions, or whatever your baseline would be.

[00:08:17] Seeing yourself doing things on a regular basis that are having an impact in your practice will also help to sooth those parts of you because they’ll see like, okay, things are happening. You know, you’re going to be able to actually show yourself that progress is being made by taking strategic action in these areas.

[00:08:32] So, stopping and thinking about: where is there a deficit right now? Where do you need to be putting more activity? Is it that people don’t know about you? Is that you’re attracting the wrong people so they’re not converting? Or is something else happening further down the funnel where you’re losing the right people?

[00:08:48] Putting that kind of strategic focus on your business allows you then to also build a business that works, and lets all parts of you see that you are doing this, and it takes time, but you are taking action, and you are making choices that are having clear impacts on the business, and you are going in the right direction, right?

[00:09:07] So we want to soothe, but we also want to be strategic. So I suggest a mix of those two things, Nick, in whatever quantity you need each of them.And that will allow you to keep going, and take the steps that you need to take to build the practice that you actually want, which you’ve already embarked on by making this decision.

[00:09:27] So lastly, I will say congrats, Nick, for doing something big and scary. And I wish you lots of groundedness and fortitude and also strategy to build the practice that you really want. Thank you so much for sharing your question with me today. If you, like Nick, also have a question that you would love me to answer on one of these Feelings and Finances episodes, all you need to do is click on the link in the show notes or head over to our podcast page, moneynutsandbolts.com slash podcast. You will see a little box there where you can just hit record, introduce yourself, and share a question with me. I would love to answer your question on a future episode of Feelings and Finances. Thank you so much for joining me today.

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Hi, I'm Linzy

I’m a therapist in private practice, and a the creator of Money Skills for Therapists. I help therapists and health practitioners in private practice feel calm and in control of their finances.

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152: Leading a Team and Managing a Group Practice with Felicia Keller Boyle

Leading a Team and Managing a Group Practice with Felicia Keller Boyle Episode Cover Image

152: Leading a Team and Managing a Group Practice with Felicia Keller Boyle

Leading a Team and Managing a Group Practice with Felicia Keller Boyle Episode Cover Image

“Rather than pretending as if there’s not a power dynamic, where can we engage with the power that we have in a way that is helpful and not harmful?  You know, the reality is that we do have responsibilities in our practices as the owners, whether it’s solo or group practice, that are our responsibilities. And in my opinion, we should not be trying to make those other people’s responsibilities.”

~ Felicia Keller Boyle

Meet Felicia Keller Boyle

Felicia Keller Boyle, known as The Bad Therapist®, is revolutionizing how therapists build private practices. By empowering overworked and underpaid professionals, she helps them create joyful, profitable, and ethical businesses. Having established her own six-figure, cash-pay practice while maintaining a balanced three-day workweek, Felicia offers expertise in marketing, money mindset, and systems. Her coaching clients have achieved remarkable milestones—hitting their first $10k, $15k, and even $28k months; filling their practices; launching coaching offers; and growing their Instagram followings to over 10k in less than a year. Combining professional insight with a fresh, modern approach, Felicia is a sought-after mentor for therapists ready to transform their practices and lives.

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Episode Transcript

 [00:00:00] Felicia: Rather than pretending as if there’s not a power dynamic, where can we engage with the power that we have in a way that is helpful and not harmful? You know, the reality is that we do have responsibilities in our practices as the owners, whether it’s solo or group practice, that are our responsibilities.

[00:00:22] And in my opinion, we should not be trying to make those other people’s responsibilities.

[00:00:29] Linzy: Welcome to the Money Skills for Therapists podcast, where we answer this question. How can therapists and health practitioners go from money shame and confusion to feeling calm and confident about their finances and get money really working for them in both their private practice and their lives? I’m your host, Linzy Bonham, therapist turned money coach and creator of the course Money Skills for Therapists.

[00:00:49] Hello and welcome back to the podcast. Today’s guest is Felicia Keller Boyle. This is Felicia’s second appearance on the podcast, and today we dig into group practice. So Felicia is a coach and mentor to solo therapists but we talk on the podcast about how we’ve both increasingly been doing more and more work and giving more and more support to group practice owners.

[00:01:13] Today we talk about marketing: when you have a group practice, how do you have to market differently than when you have a solo practice? We talk about some of the ways group practice owners can get in their own way when it comes to filling up their clinicians, and how to start actually getting it so folks will want to work with somebody who is not you in your group practice.The idea of group practice owners charging more than their clinicians who work with them and, we had a little bit of a discussion slash debate, about it cause we have different thoughts about it, but I think she might have convinced me.

[00:01:44] So, you can stick around until the end to hear that part of our conversation. I so enjoy speaking with Felicia. It was a treat to be able to connect with her again today, under the guise of recording a podcast. She had lots of interesting things to say, on the marketing side of private practice.

[00:02:00] Even if you’re not a group practice owner, there’s so much in this today about the importance of clear marketing, creating clear boundaries and containers for clients. Lots here that also applies to solo practice. Here is my conversation with Felicia Keller Boyle.

[00:02:14] So Felicia, welcome back to the podcast.

[00:02:25] Felicia: Thanks for having me. I’m really excited to be here.

[00:02:28] Linzy: Yeah, one of the great things about having a podcast is it just gives me an excuse to talk to people that I like. We were just talking off mic about how it’s probably been two years since we talked last, which was not my plan at all. so it’s nice to have an excuse to just be able to chat with you and chat about the things that we’ve been working on.

[00:02:44] I think we have a lot of overlap. We’ve kind of grown in similar directions. but yeah, this is just one of the selfish reasons that I have a podcast is to talk to people like you. Yes.

[00:02:53] Felicia: I’m on the same page. I feel like I’m about to do something in my podcast coming up that is very similar, like having more guests on. It’s been so many solo episodes, but I’m also like, okay, how can I have more fun and use this as an excuse to have interesting people and I think it’s great for listeners too, because it’s sort of like you get two thought leaders in a space, two people you’re interested in hearing from, and they, you just get to eavesdrop on their coffee chat. That is just so incredibly valuable.

[00:03:22] Linzy: Yeah. It’s like conversations that we would have anyways.

[00:03:25] Felicia: Yeah!

[00:03:26] Linzy: But we’re recording them, and maybe a little bit more polished and maybe slightly less swearing. Maybe.

[00:03:30] Felicia: Mmm, yeah, maybe slightly, yeah,

[00:03:32] Linzy: Yeah.

[00:03:33] Felicia: To be seen.

[00:03:35] Linzy: Time will tell.

[00:03:36] Felicia: You’re so right, because we have been growing in similar ways. We want to talk about group practices today, because we’ve both been working more with group practice owners. I’ve been finding it super interesting.

[00:03:47] I feel like the business model is obviously way more complicated than solo practice. There’s a completely different set of problems to solve. And I’ve just been having so much fun working with group practice owners. And I know you have, too.

[00:03:59] Linzy: Yes. Absolutely. Yeah. And I was saying to you off mic that I wasn’t planning necessarily to work with group practice owners. It kind of evolved organically, but I’m so glad that I am. am because I find that the folks who we attract, who are group practice owners tend to be not just smart and confident and accomplished and all the things that you need to have figured out to get to the point of being able to build a group, but also are very thoughtful, and kind, and trying to solve the big problems in business, which is, how do you take care of other people while taking care of yourself?

[00:04:30] How do you build something sustainable? How do you understand which numbers matter? Which is, of course, like what I’m helping folks to understand. And it’s just such impactful work because of the ripple effect that you have when you own a business and you’re supporting a team and then those team members are supporting dozens and dozens of people is it just has such a huge impact on your community, the way that you run your group, and the decisions that you make in that space.

[00:04:55] Felicia: Absolutely. The impact is huge and the sense of responsibility and also leadership. That’s something that I talk about a lot with my group practice owners: that it’s just not the same conversation with solo practice owners, but with group practice owners, there’s this whole other element of leadership and responsibility that can be really confusing for group practice owners.

[00:05:17] I’ll be really curious to hear some of the problems that you’ve encountered in working with your clients, but yeah, group practice owners are just grappling with so much. They still want to be fantastic clinicians. They want to not exploit their employees or contractors.

[00:05:33] They are dealing with a lot of the same things solo practice owners deal with around like, where do I co-create and collaborate? And where do I just take responsibility for the decision in this area? And I feel like that’s a place where… I’m thinking of some different clients where that was a really big thing that we had to work on is, no, this is your decision.

[00:05:54] This isn’t a thing that you’re deciding on collectively. , we need you to know what to do here. So…

[00:06:00] Linzy: yes. Yeah, absolutely. Yeah, there are differences that need to happen in leadership and one of the areas that you focus on with your folks that is not so much what I spend time on with my folks is marketing. So I wanted to start by talking about marketing in group practice. What do you see is different about the way that group practice owners need to market?

[00:06:20] What are the adjustments they need to make when they move into being a group practice owner rather than just marketing a solo practice, which is probably where they started.

[00:06:27] Felicia: right. So one of the things that… Once I say it, it’s going to be so obvious, but I can’t tell you how often this actually occurs, which is: a therapist has a successful solo practice. They decide to hire clinicians, but if you go onto their website, once they’re a group practice, it’s as if they are kind of shoved other people onto the website.

[00:06:49] And a lot of the group practice owners I work with, I would say pretty much all of them, they’re at the point of expanding into a group practice because they don’t want more clients on their caseload. And yet the website is still totally focused on them. And so I think one of the main things group practice owners have to do is they have to essentially lend their clout, and their reputation to their clinicians.

[00:07:17] They have to transfer some of that trust onto their clinicians, because if they don’t do that, then they’re in this weird position where they’re like, I don’t get it. I’m having trouble filling this person’s caseload. And it’s like, well, it doesn’t look like you’re trying to fill their caseload when we go to your website, honestly, because it’s still you.

[00:07:36] And last you told me you don’t want more clients. So, what is going on here? Right? And so again, it seems so obvious. I’m sure people listening to this are like, Oh, of course. But a lot of group practice owners are thinking, well, I’ll just hire a new person, but they haven’t thought about how do I need to actually change how my business functions.

[00:07:56] Yeah. And marketing is just one part of that. I also really love talking about how the sales process is different, but that’s one of my takes on the marketing.

[00:08:05] Linzy: Yeah, it is a different brand that you’re creating. It’s not a plus one on your brand. It’s not like: Linzy plus this other person who you can see because I’m full. Yeah, but I do think that…

[00:08:16] Felicia: Messaging.

[00:08:17] Linzy: Yeah. And it’s of course natural that we do that because I think, too, that fits into a larger narrative that I see around folks who step into group practice thinking that it’s going to be easy, which is like, Oh, you’re just adding somebody who’s going to like take overload, somebody you can just send those people to.

[00:08:31] But yeah, as you say, it doesn’t work because people go to your website, they see you, they fall in love with you and then they call you and you’re like, Oh, well you can see George and they’re like, who’s George?

[00:08:39] Felicia: This other lady, this random guy named George. And they’re like, who the fuck is George? You know?

[00:08:46] Linzy: Yes. Yes.

[00:08:47] Felicia: Yeah, that is a huge issue. And so I really work with my group practice owners to see are you excited about this clinician? If someone calls the practice and wants a therapist and they say, Oh, I really wanted to work with you,

[00:09:04] can you honestly and comfortably say, you know what? I really like this person. I’ve chosen them for a reason. I really trust their work. And I would recommend that you set up an appointment with them. If you can’t say that about somebody you’ve hired, then they shouldn’t be a part of your practice. And I think a lot of group practice owners are almost trying to do both. It’s like, okay, I want to make more money, so I’m hiring someone cause I know that’s how I’ll make more money, but I feel conflicted about giving them clients, in a way, or when push comes to shove, that’s what kind of comes out.

[00:09:35] Cause it’s like, Oh wait, if you can’t fully get behind this person. Then we’ve got a bigger problem here, and they shouldn’t be a part of the practice. So you either need to check your ego and figure out what’s going on that you can’t promote this person.

[00:09:49] Linzy: Yeah,

[00:09:49] Felicia: Or, if it’s actually an issue where you don’t trust this person’s worth, then they have to go. We can’t be wishy washy about that.

[00:09:55] Linzy: Yeah, that’s really interesting, and I think that first piece is really important, the check your ego piece. Because I do think one trend amongst us therapisty types is, sometimes we’re a little full of ourselves. We would never… A little, a lot. But not in a way that would be obvious, but in a way that deep down there is a part of us that believes that we’re the only one who can do the work that we do as well as we do.

[00:10:18] And it is true that nobody does the work that you do like you do, but it doesn’t mean you’re the best one at doing that work. It just means that you’re going to be a better fit for certain clients than the person next to you, but also they’re going to be a better fit for other people. Right? But I do think that comes down to a bit of a martyr thing, a bit of a hyper independence thing.

[00:10:35] I need to fix it. I need to do it. Like being the helper, forgetting that, hey, we’re actually in a whole field full of those people. We’re in a whole field full of like the over functioning parentified child. You’re not the only one in the scene, but that piece is really, I think important for folks to reflect on.

[00:10:52] Is it true that this person isn’t as good as you at this work, or do you still somewhere have this belief that you’re kind of the only one who can really do this work well?

[00:11:01] Felicia: Right. Exactly. And so if that’s the case, if you still really feel that way about your work where you’re like, no, I’m really the only one who can do this, then you shouldn’t have a group practice, period, because you will end up in the situation where time and time again, you are feeling frustrated because you can’t figure out why it’s not growing, and why you aren’t filling these people’s caseload.

[00:11:22] And it’s like, if you’ve got this sneaky ego thing that’s telling you that you’re the best… and listen, I am all for bragging. This is something I teach my clients how to do. Like we should be celebrating ourselves. We should be talking about how great we are. And like you said, we need to check our egos.

[00:11:39] There’s a lot of ego in our field. And I will say there are ways that’s gotten in my way in my therapy practice, right? I have to check that. But yeah, we really have to be able to get behind our clinicians in group practice 

[00:11:53] Linzy: Mm hmm. Mm

[00:11:53] Felicia: if we don’t, it’s going to be a terrible experience for everyone all around. Yeah.

[00:11:58] Linzy: Absolutely. Yeah. So that connects then to earlier you mentioned about how the sales process also looks different, like the marketing needs to look different, but so does the sales process. So tell me what looks different about the sales process for group practice?

[00:12:11] Felicia: Yeah, so this was such a fun problem for me to help one of my clients solve. He was in a scenario where he had this clinician for a while, a little bit before we started working together. And at the very beginning of our working together, we really focused on streamlining his caseload, making that simplified.

[00:12:31] And then once that was accomplished, it’s like, okay, now that you’ve cleared up your calendar, your caseload personally is just not chaotic anymore. Let’s look at filling up this other person’s caseload. And one of the issues that we saw was someone that we just talked about which was like this person Felt as if they were kind of shoehorned into the practice rather than like celebrated and promoted as somebody who, you know, any client would be lucky to work with right?

[00:12:56] It was kind of like, oh, there’s this person, and then there’s this other lady, and I’m like how do you think that feels to the clients? He’s full, but you could work with her. It’s like that can’t be the vibe because that doesn’t feel good to people. The other thing that was happening is we needed to dial in the client onboarding process.

[00:13:13] So one of the things that I work with my clients a lot around is the client journey from start to finish. So marketing is kind of the first point of contact. It’s how you get eyeballs on your business. And so often for therapists, we almost skip the sales part. We don’t recognize that as a really crucial step for the client.

[00:13:32] We’re like, Oh, I market, and then I get a client, and then we’re working together. And I get a client part is like, whoop, so neglected. And so what we really worked on in his practice is he hired an admin and I trained her in a sales process. And they were able to go from really struggling to fill this person’s caseload to filling it really quickly after that, which was awesome.

[00:13:57] And then getting to a point where it’s like, Oh, okay, now I can hire other clinicians. So that was a massive turnaround. 

[00:14:03] So I think a lot of the things that I would advise for a solo practice owner when it comes to their sales process also transfer to a group practice owner, but I would say the main objection to overcome if you are making the transition from you know, a fairly successful solo practice where you as the owner are well known, you have a great reputation, people are calling because they want to work with you.

[00:14:27] The main objection you’re going to need to know how to address is basically why can’t I work with a group practice owner, right? And so I think you need to, again, be able to talk up this clinician that you’ve hired in a way that’s ethical and responsible, we’re not trying to force people to work with somebody they don’t want to work with.

[00:14:46] But I think, again, you need to be able to say,, this is somebody who I really trust. I hired them on purpose. In the case of one of the group practice owners that I really workshop this with, he had an admin that he hired to handle this process, which was also really helpful because it meant that the onboarding process was streamlined.

[00:15:05] When they reached out to the practice, there was one person who was responding to them. And prior to that, it was pretty chaotic. I was like, okay, so what happens when someone contacts the practice? And it’s like, well, I might respond to them, or my wife who I’ve hired as an admin might respond to them or, and I’m like, okay, so there’s like no

[00:15:22] Linzy: hmm. It’s like anything could happen.

[00:15:25] Felicia: Anything could happen. Are we tracking this? Where’s this information going? And so that was a big part of it is: if you don’t already have a clear process in place for handling client inquiries as a solo practice owner, and then you try to move to group practice, that lack of system is going to become a much bigger issue.

[00:15:47] The practice got bigger; the problem got bigger. So we definitely wanted to solve that. That’s one of the things that we did. And then again, addressing that question of, oh, but you know, I’m calling because I want to work with this group practice owner. 

[00:16:00] Linzy: Yeah.

[00:16:01] Felicia: And so, in the case of this particular group practice, it was true that the group practice owner was supervising this clinician.

[00:16:08] Linzy: Yeah.

[00:16:09] Felicia: So if someone wanted to work with him, they could say, , he is supervising this clinician and ensuring that their work is really high quality. You can really get behind her.

[00:16:21] And the main thing is just come in for a first session and see how that feels. I find that is really effective whether you’re running a group practice or you’ve got a solo practice, just really making the next decision that the client needs to make really simple.

[00:16:36] Linzy: Right. Right. Yes.

[00:16:39] Felicia: And if you can’t say to someone on the phone, I would encourage you to come in for a first session, then either you need to work on developing your confidence, or that person’s just not a good fit for the practice, and you need to refer them out. But if you can’t say to somebody, I think I could help you with this problem, or I think, you know, this clinician would be a good fit, I’d love to help you schedule that first session with them, then you’ve got a bigger problem.

[00:17:00] Linzy: Yeah. Yeah, and it does make me think about the sales funnel. Because again, therapists, as you said, we kind of gloss over the sales part of what we do. Partially it’s because if you’ve done good marketing, and somebody knows, this is who I want to see, they speak to my problem. Like if you’ve got a website that already addresses a lot of the questions, then often as therapists, we don’t have to do a lot to sell partially because we’re so specialized.

[00:17:23] Ideally you are specialized. It’s like that person already is pretty much ready to buy, so to speak, when they get on the phone with you. Right. So really you’re just going to have your initial consult chat or talk about a time. They’re going to get a good enough vibe. They’re going to agree to come for that first session.

[00:17:36] So we are selling, but it’s easier when you’re selling yourself, and you’ve already put all this energy into marketing yourself. But when you have a group, as you say, they are coming for somebody who probably hasn’t… they don’t have the whole website about them, right? They maybe have like a one page bio on your site, or they’re calling the group because they want to talk to somebody, right?

[00:17:55] And then there does need to be some process and clarity around, this is the right person for you and this is why there needs to be a little bit of selling, right? And that is what actually helps somebody get in the door is you being able to legitimately sell somebody or your admin being able to legitimately sell somebody because you’ve made good hires, and you know these are good therapists, and you know they can help this person, and you know this is the right person, and then what I’m hearing from you, the marketing language that I’d put it in is they need a clear call to action.

[00:18:22] There needs to be a clear next decision, not multiple next decisions, not, well, think about it and think if you’d want to come weekly or bi weekly, and we’ve got this spot, and this spot, or call around, or their next decision is do you want to come in for an appointment with this person? Just come in, and try an appointment, and see how it feels. And then they just sort of decide, do I want to come in for an appointment or do I not?

[00:18:42] Felicia: Exactly.

[00:18:43] Linzy: You have to take away the burden of 10 decisions when really the most important one is that they take the next step down your sales funnel, which is come have that first session and see if it’s a fit.

[00:18:53] Felicia: Right. Exactly. One of the marketing maxims is like a confused mind doesn’t say yes.

[00:18:59] Linzy: No, I’ve never heard that.

[00:19:01] Felicia: Yeah. So, and you basically just described it, though, a confused mind doesn’t say yes. If we’re saying, you could do this or this or this or this, and I was just having this conversation actually right before this call with a one on one client, which is, our clients don’t necessarily know how therapy is going to work.

[00:19:18] Unless they’re already a therapist themselves, they’re probably not an expert on therapy. And I think a lot of the times, we do this all over our practices, but we do this thing where we don’t want to force the client to do something they don’t want to, we don’t want to put pressure on them.

[00:19:32] And so we kind of lean way back and we’re like, well, I don’t know, what do you want to do? It’s like wait a minute, do you not know what we should do? 

[00:19:41] Linzy: Yes, right. Yeah, yeah.

[00:19:43] Felicia: Am I supposed to be deciding these things? And I think even if we’re not fully conscious of that, on the therapist end, if we’re not fully conscious of doing that, even if the client isn’t fully, you know, they’re not thinking actually in their mind, wow, I don’t trust this person, I do think it creates a lack of safety and trust, where it’s like, there are absolutely places to co-create and collaborate with your clients in the therapy itself.

[00:20:06] But if you don’t know, if you can’t, with conviction say, Hey, based on what you said, and based on what I know about this clinician, I think it makes sense for you to come in for that first session. If you can’t do that, then there’s a problem.

[00:20:19] Linzy: We’ll be like, oh, I don’t want to say that because I don’t want to put pressure on them. It’s like why would they know that’s how this should work?

[00:20:25] Felicia: You know, I’m glad you’re doing a video because i’m using my hands so much right now I’m, I realize people listening cannot see my hands But yeah, it’s like we need to recognize our role as the therapist in this process and stop putting that burden on our clients because it ends up confusing them It ends up making them not feel safe.

[00:20:47] It ends up making us look like we don’t know what we’re doing, frankly. And if we’re a group practice owner, not only is that impacting us, we’re struggling to fill our clinicians’ caseloads, and then we’re so confused about why, right? And like you said earlier, you know, there’s a whole range of like the way people run group practices from, formulas or processes that are very exploitative of the employees or contractors. To ones like another one of my clients I had, where they were paying a clinician they hired double what they were paying themselves even though this clinician was not doing more work.

[00:21:27] Linzy: It was just a really this clinician didn’t want to exploit anybody. And so they didn’t know that they were setting themselves up to basically be working for their employee. And anyway, so there’s a whole range of that, but if you want to fill your clinicians’ caseloads, then you really, you or the admin needs to be able to say yes, based on what you are saying, potential client and this therapist, I think you should come in for a first session.

[00:21:55] Mm hmm.

[00:21:56] Felicia: That is not unethical or inappropriate to say to a client.

[00:21:59] But I think a lot of times we’re afraid that if we even take that kind of a stance, that we are somehow becoming unethical and that needs to get cleared up because we are so getting in our own ways. And we are robbing the clients of the help that they need, right? We’re creating confusion

[00:22:16] Linzy: Mm hmm. 

[00:22:17] Felicia: getting in the way of them actually receiving the help that would be so beneficial for them. And so when I think back to, you know, that group practice owner that i’ve been referencing a lot not the one who was working for her employee.

[00:22:31] But, what ended up happening with so many of the changes that we made is not only did his clinician end up earning more money and getting to have more clients, he also earned more money.

[00:22:43] Linzy: Hmm.

[00:22:44] Felicia: And more clients got served as a result of making these changes. The people who needed the help got the help. We removed those barriers. And so it was literally a win, win, win. And that was one of the things I’m so happy about.

[00:23:01] Linzy: Yeah, absolutely. And, part of me is thinking and what made that happen is they learned how to make the sale. Right? Which is not what people want to hear. That’s not what therapists want to think about. But you’re so right. I think when we are also really critical and troubled by power hierarchies,

[00:23:19] and we’re so aware of systemic oppression, we can be so troubled and burdened as therapists, because we’re so aware of everything that is wrong about the world. But we are doing a disservice when we’re not just owning the value, basically, because that’s what you’re doing. If you are trying to fill somebody else’s caseload, or if you’re a solo practitioner and you’re just having that conversation yourself, it is in everybody’s service for you to say, Hey, I think that, you know, what you’re looking for is what I do.

[00:23:47] Can we book a first session so you can come in and chat? Or would you like to book a first session with me? It’s so simple, right? But yeah, but I can feel…I almost remember the parts of me, I think, that would have been afraid to do that. Like you’re somehow, exerting too much power over somebody, but yeah, they’re coming to you because they need help.

[00:24:02] And if you make it foggy and unclear as to whether you’re the right person to give them help, or how they can get help, or whether they should be looking somewhere else, then they’re not getting help. And that’s ultimately Why they’re coming to you in the first place, right? And I think about that too in group practice leadership, as you say, when you move into that leadership role and now you have to make decisions and it’s not always a discussion with your employees or contractors to be like, well, what are you, what do you think?

[00:24:25] What if we did this? It does make me think about sturdy parenting, sturdy leadership. So I consume a little bit of Dr. Becky kind of stuff. This is like a parenting thing. And she talks about this idea of being a sturdy parent, right? And the same applies in leadership where it’s just like when you have your feet solidly under you and you say: this is what we’re doing, this is why we’re doing it, if that needs to happen… And you can really hold with clarity what’s happening, even if parts of you are in doubt or even if you don’t know for sure if it’s going to work, but you can say we’re going to try this.

[00:24:59] This is the reason we’re doing it. That is grounding for everybody. Right? When we start to get all wishy washy, everybody’s like, wait a second, is nobody in charge here? Are we adrift at sea? So yes, as much as it can be scary to play that role, that is a role that does need to be served if you’re running a group and it’s not just a collective where everybody has exactly equal power and equal responsibility.

[00:25:21] Yeah, you are the boss, so you need to own that.

[00:25:24] Felicia: Absolutely. My brain is going in so many different directions right now. But, first of all, just yes to everything you just said. One of the things that really blew my mind about power, and a different way to think about power, is the flow of attention. And I’m not going to get too much into it, but there’s this author that I like named Kasia Urbaniak, and she has a background working as like a dominatrix and studying like Taoist principles for a really long time. So she’s got a really interesting combo of backgrounds.

[00:25:59]  But one of the things that she talks about is, there are power dynamics present in every single relationship at all times. And one of the things that we’ll do is we’ll almost pretend that’s not happening.

[00:26:14] And we think that power dynamics are inherently bad, but I really like her definition of it because it thinks about power on a more fundamental level, which is where’s attention being directed? So when we’re the group practice owner, or we’re even on our own solo practice, rather than pretending as if there’s not a power dynamic, where can we engage with the power that we have in a way that is helpful, and not harmful? You know, the reality is that we do have responsibilities in our practices as the owners, whether it’s solo or group practice, that are our responsibilities, and in my opinion, we should not be trying to make those other people’s responsibilities.

[00:27:00] It should not be my client’s responsibility to decide what my office hours are. It shouldn’t be their responsibility to decide what I am going to charge or what my cancellation fee is going to be. They don’t know my life circumstances and what would be appropriate. They don’t know my energy levels.

[00:27:20] That would be a really weird decision to put onto them. And so I think we can just be so confused about where our responsibilities lie. And it ends up creating, , it might be tolerable for a bit because a lot of therapists build their practices in these ways. We end up, kind of deferring to our clients and giving them responsibilities that really should be ours. And that might be okay for a while because maybe we’re young, we’ve got a lot of energy. We’re very optimistic. We really want to do this work. But after years and years and years of making decisions in concert with clients and having them weigh in on things that are fundamental is what we’re charging and what our policies are when we’re working, after years and years and years of deferring to someone else, that starts to wear on us.

[00:28:08] And that’s where therapists ultimately are burning out and leaving the field

[00:28:12] Linzy: Because we didn’t take the time to recognize our responsibility in the first place. Yes. Right. Because part of power is responsibility.

[00:28:22] Felicia: Right.

[00:28:23] Linzy: Yeah. I think about that as I think about my own practitioners that I work with when I get body work done. This is an unkind way to say it, but I am like a physical idiot. When people are like, oh, this muscle’s really tight, I’m like, Is it?

[00:28:35] I’m not somebody who has great intuition on what I need in terms of treatments or whatever. So when I go see a practitioner, say a massage therapist or an osteo or whatever, if they don’t tell me, okay, based on what I’m seeing, I think you should come in every two weeks for like two months, or you should come in once a week for a few weeks.

[00:28:53] If they don’t tell me that, I literally have no idea how often I should be going there. And then I’ve got this weird responsibility on me that I’m literally not qualified to hold because I don’t know what treatment looks like. If I’ve got a muscle that gets really angry sometimes, should we be going really hard on that?

[00:29:08] Should we be going easy? Should I be seeing you every month for maintenance? I don’t know. And so unless that person is actually confidently expressing to me a treatment plan, I notice that I end up walking out and I’m like, I guess I should see them again, right? I’m not an expert in osteopathy or the musculoskeletal system.

[00:29:27] So yes, as a client, I can think about how that feels, too. And there does feel like this, Oh, I thought they were the boss, but maybe I’m the boss, but I should not be the boss of this

[00:29:36] Felicia: Right. One of the ways I was successful in my own private practice is because whether or not I could have languaged it that way, I realized this fairly early on. That, oh, I get better results when I take charge in certain areas. When I take charge, when it comes to the particular frame where I’m like, these are the times I can meet.

[00:29:59] It’s not like, hey, it’s totally collaborative. Let’s sit down and look at our calendars together. You pick when I’m going to work with you. It’s like, no, I can see you at this time or this time. Those are your options. My fee is this. Do you want to work together or not? That, I think, instilled actually a lot of trust in people. Now when it came to what’s going to happen in the session together, right?

[00:30:22] Of course, there were some boundaries around that there’s certainly some things we were not going to do, but apart from those things, almost everything else was on the table. And that’s where there’s a lot less power. That’s where there’s a lot more co-creation and collaboration. But when it comes to some of these other things where I’m like, Hey, these are the options.

[00:30:39] It’s very straightforward. I’m only giving you a few decisions to make. That’s it.

[00:30:44] Linzy: Yes.

[00:30:45] Felicia: And I feel, for so many people, there’s a sense of relief. It’s like, Oh, they only had to really focus on the important thing, which is, do I want to do this or not? Not, am I suddenly deciding how to help you run your business?

[00:30:58] Linzy: Yes. Yeah. You’re creating the container. And then they don’t have to make those decisions. They just have to decide, does this feel good? Do I want to keep working with this person? And that’s their decision that they get to make.

[00:31:07] Felicia: Yeah.

[00:31:08] Linzy: I mean, going back to that group practice intake piece, the referring to somebody else piece…

[00:31:14] Something that I see folks do sometimes as group practice owners is they price their own fee as different than the folks who work for them. Generally, a hundred percent of the time, they have a higher fee than the people that they hire. What is your take on that strategy as a way to set up your practice fees?

[00:31:33] Felicia: This was one of my favorite issues that I helped one of my clients address because I was asking him, what do you think this is communicating to the client? When someone comes to the practice and they see you, you, you, you, you all over the front page and all of the testimonials are about you.

[00:31:50] And then they call and they talk to someone and they’re told you’re full but they can work with this other lady. And then they’re also told that working with her is 100 less. What do you think a buyer, a customer, a client would think about the quality of support they’re going to be getting working with this person?

[00:32:09] Even after we addressed some of those other things, before we got to the price, even just the price alone, I think, had a big impact. And so,pricing psychology has a real impact on people’s decision making. And I think group practice owners need to be careful about having rates for their clinicians that are dramatically less than theirs. I don’t think there’s necessarily a reason for employees at a group practice to have lower rates.

[00:32:35] Linzy: Okay.

[00:32:36] Felicia: I mean, I think it would be interesting to see, can we have all of the clinicians have the same rate as the group practice owner, and see what happens?

[00:32:43] Linzy: Yeah. And when you’re thinking that, because I’m, I’m thinking about some examples, because I know many people who do this, right? Where it’s like the group practice owner has a higher rate. Often they’re very in demand. And then their clinicians have a lower rate. And I’m curious, from your perspective, is it about how big the difference is between those rates?

[00:33:00] Let’s say for instance, my rate is 225 and my team, they charge 200. I communicate the same?

[00:33:09] Felicia: No, I think that would probably, that wouldn’t do as much damage. But I also would question if it’s that close, why not have it be the same? Because here’s the thing, like, yes, there are some people who are going to be calling who are like, oh, I know this group practice owner and I’m calling because I’m still imagining I can work with them.

[00:33:26] But let’s say that you’re getting traffic to your group practice website because of some SEO work you did, or because of word of mouth, right? And so when someone lands on the website, if it’s done effectively, it shouldn’t necessarily be like the group practice owner plus all these other people.

[00:33:42] It should be like, here is a group practice that you can work with. And if I am the potential client looking at that, why would I go in thinking that some of these people are more valuable to work with than others? You are planting that seed in my mind as the client if I don’t already have that. Because the reality is, a lot of potential therapy seekers are not necessarily… like, do we all need to be therapists when we’re working with clients as therapists?

[00:34:10] Yes, duh. Absolutely. But are clients oftentimes dissecting our credentials and paying super close attention to that? No, what they want to know is, can you help me with my problem?

[00:34:21] Linzy: Mhm.

[00:34:22] Felicia: First and foremost, that is the question that clients are trying to answer throughout their decision making process. Can you help me with my problem?

[00:34:30] Linzy: Mhm.

[00:34:31] Felicia: And it doesn’t necessarily matter to most people exactly what those letters are after somebody’s name. Or exactly how long they’ve been in the field. If we can say responsibly, yes, I think this person can help you with their problem, and we can have that strong conviction, then all the other stuff is way less important.

[00:34:51] I think it’s kind of a funny thing that we’ve decided… This is one of those places where we know some things that our clients don’t know. And so we’re assuming that they’re going to have the same opinions we have, and they just don’t. So that’s what happened with this group practice owner. There was a big disparity. And I was like, are potential clients asking about credentials? Are they needing to know the exact number of years of experience? The answer to that was no. But what they were seeing was this massive discrepancy in the fee. And then they were thinking, Oh, this must not be as good quality.

[00:35:23] So we had him raise his clinician’s fee. And again, that was a big part of her caseload filling up a lot 

[00:35:30] Linzy: faster.

[00:35:30] Right. Yes.

[00:35:31] Felicia: So again, a win, win, win. Clients got the care they needed. He made more money. The clinician made more money.

[00:35:37] Linzy: Yeah. Cause I’m hearing objections internally. Some of my objections.

[00:35:42] Felicia: Oh, I would love hear 

[00:35:43] Linzy: them.

[00:35:43] One that I’m thinking about is sometimes I know folks who, they’re a group practice owner, and they’ve really established themselves as a premium therapist. Like they’re very in demand.

[00:35:52] Maybe they have a public facing brand. Maybe they’ve written a book, right? That kind of thing where they can command a very high fee, and maybe they’ve done some of their own personal fee raising before they become a group. Like they’ve raised their fee to 300 and nobody’s cared and then they raise it to 375 and they’re like, Oh shit, still nobody cares, because they have developed that level of, reputation, I guess,

[00:36:12] and then also obviously are working with a clientele who have enough money that they can afford that. And I’m thinking, I don’t think the other folks in their practice could charge that fee, right? Could command a fee that high because they don’t have the same level of personal brand built, right?

[00:36:26] So that’s something that I’m thinking. I’m like, yeah, what do you do in a case like that where somebody has already built up to a premium fee level and then they’re bringing on other people? Yeah, tell me.

[00:36:35] Felicia: So my question is, maybe it’s more of a question. My question is if that is true, why aren’t they lending that clout to their clinicians.

[00:36:45] Felicia: Right? 

[00:36:45] Linzy: Mm 

[00:36:46] Felicia: If it’s so true that they can command these high fees that they’re super well respected, why aren’t they saying, Oh, you respect me.

[00:36:55] Here’s someone who I would vouch for. Why isn’t that happening? Why are we just going, Oh yeah, this person has a lower fee. That’s the missing ingredient regardless of the range of fees that a group practice owner might have for themselves and for the clinicians who are working for them. That one piece is so often missing is that we’re not taking advantage of that and saying, yeah, and I’ve got all these incredible clinicians working for me and this is someone who I think could be a good fit for you.

[00:37:25] Of course, you need to go meet them, and see how that feels. And again, if they’re providing supervision, if they’re in regular contact with their clinicians, and there is that direct guidance,

[00:37:35] Linzy: Yes.

[00:37:36] Felicia: Then it’s even more so the case that we’re like, oh, I’m supervising them. I don’t know that I would say supervising to a client because they may not know what that means, 

[00:37:44] Linzy: Yeah. 

[00:37:44] Felicia: But I would  say, you know, I am mentoring this clinician. think they could be a really good fit.

[00:37:50] Linzy: Mm

[00:37:50] Felicia: Maybe a client wouldn’t necessarily tolerate exactly the same fee, but again, I don’t know that clients are thinking about it the same way we are. We have come up in an industry where our years of experience and our hierarchies internally are super important.

[00:38:08] There’s a lot of almost like hazing our younger therapists.

[00:38:12] Linzy: Yes. Totally.

[00:38:13] Felicia: Ha, ha, ha. Now you get to be not paid well. And oh, you can’t charge more than your supervisors or mentors. There’s a lot of that, like keeping newer people down.

[00:38:23] Linzy: Small. Yeah.

[00:38:24] Felicia: I don’t necessarily think the rest of the world sees it that way.

[00:38:28] Linzy: Uh huh.

[00:38:29] Felicia: I think we’re shooting ourselves in the foot.

[00:38:33] Linzy: That is so interesting. I’m going to have to sit with it, but I think you might be right. Sure. Of course.

[00:38:39] Felicia: I’m sure there are limits, right? I’m sure there are limits, but I think it would be interesting to test this theory. And so far, I have good evidence working with my own clients that this might be a thing we’re making up and we, as a field, are maintaining that our clients are not necessarily interested in maintaining.

[00:38:57] Linzy: And it does make me think about quality over quantity in terms of what makes a group healthy as well. Because some of the work that I do with folks in Money Skills for Group Practice Owners is help them understand how their group practice numbers work. And I’m thinking if you had a smaller team where everybody is charging 200 an hour rather than some people charging 125 and some people charging 175 and then the owner charges like, I wonder how those numbers would actually shake out at the end of the day and, yeah, like what the health of that business would look like.

[00:39:23] And I suspect, based on things like crunching numbers and understanding expenses go up when we have a bigger team. Sometimes you have to have a big expense go up because you have a big enough team, you have to move into a bigger space. There’s a lot of expenses associated with having larger team sizes.

[00:39:35] Everybody probably would be better off if they just borrowed the clout of the owner, if the owner’s built a lot of clout. And then everybody is better off and the clients are paying sometimes only nominally more than they would have been. But as you say, yeah, if we get over ourselves and our own hierarchies, then maybe this stuff doesn’t actually really matter so much.

[00:39:52] Felicia: Yeah, I know. Let’s do an experiment.

[00:39:55] Linzy: Yes.

[00:39:56] Felicia: to see what happens. But yeah, I have, I have reason to believe that it’s not as big a deal to the public as it is to us because they just don’t get it. They just  want to know, again, can you help me with my problem? Period.

[00:40:10] Linzy: Yeah. 

[00:40:10] Felicia: You’re like, and we have ethical responsibilities to ensure that we are, you know, in a place where we can provide the work, and be therapists.

[00:40:19] But all of the other stuff on top of that. is just a lot of ego that is carried over from all the gatekeeping that we do that is oftentimes… we know that that’s happening, but the public isn’t necessarily aware of this entire intricate system that we’re all maintaining within our industry.

[00:40:38] Linzy: Yeah. 

[00:40:39] Felicia: And so I think we need to question this impulse that our clients are seeing it the same way. Cause, again, unless they’re other therapists, more often than not, they are not seeing it that way. And again, if you cannot get behind your clinicians and say, I would vouch for this person, then something needs to change about that.

[00:40:59] Linzy: Absolutely.

[00:41:00] Felicia this is great. Thank you.

[00:41:04] Linzy: For folks who are listening who want to get further into your world, where can they find you and follow you?

[00:41:10] Felicia: Yeah. So I’m on Instagram at the bad therapist. I have my own podcast called The Bad Therapist show. It’s everywhere you listen to your podcasts. My website is the bad therapist. coach. And I have a free fee calculator tool that I created called the magic sheet. So if you want to get that free tool and be on my email list and know what’s going on, that would be a great thing to do.

[00:41:34] Linzy: Beautiful. Thank you so much for coming on the podcast today.

[00:41:37] Felicia: Yeah. Thank you.

[00:41:38] Linzy: Felicia brought up some really interesting and also some challenging ideas today. So appreciate her perspective on these things. Definitely has troubled slash, maybe shifted my thinking on a couple of things today in our conversation about group practice, but certainly this piece about the importance of creating that clarity for clients.

[00:42:11] Reducing as much confusion as possible, be it in that initial intake conversation, be it in yourself that you, yourself are clear you’re really gonna wanna work with this clinician. They’re amazing. Lending them your clout, lending them your reputation that you built by setting a free structure that doesn’t put you way above the folks who work for you.

[00:42:30] And just creating that clarity by really owning your expertise and your role in the relationship, owning the power, rather than pretending that you and that person are on equal power footing, but using the power that you have as a therapist to help people by being clear. If somebody’s a great fit: Would you like to book a first appointment?

[00:42:49] I think that this could be a good fit. Would you like to come in and have your first appointment? Rather than being wishy washy and creating space for confusion and uncertainty for folks. We are not helping people when we are not being clear. And after my conversation with Felicia, before recording this outro, I jumped onto a call with one of my Money Skills for Therapists students, and we were talking about cancellation policy, and I pulled up an old document from my own practice when I rolled out a clear, regular appointment spot system, and I had to pat myself on the back a little bit looking at that document in light of the conversation I just had with Felicia about how clear I was in the document, and how informative it is in that document of explaining why I was rolling out regular appointment slots, I explained how it works in therapy, and what folks need to thrive in therapy, and what I need as a therapist to thrive in therapy, which in this case is a regular schedule and predictable income.

[00:43:41] I don’t think I mentioned the income part, but we do a favor to folks when we actually own our expertise and when we tell them honestly that we think that we can help them because we do. That is actually doing people a favor and when we are afraid to do that, we actually just, you know, as Felicia would probably say, get in our own way, and certainly create doubt in that person, even though they might be a great fit for us.

[00:44:02] So lots to think about there. I so appreciated Felicia’s insights today, and getting to see her again on the podcast. You can follow me on Instagram at Money, Nuts and Bolts. And if you are enjoying the podcast, please tell other people about it. tell folks that you went to school with, tell your neighbor down the hall, and also you can watch this episode and all of my episodes on YouTube.

[00:44:25] YouTube. I don’t exactly have like the YouTube lighting and the look down. It’s not really my scene. But if you like to watch people talk and watch Felicia and I’s hand movements, our episodes are now also on YouTube. So you can watch the video, if you are more of a video person. So thank you so much for joining me on the podcast today. 

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Hi, I'm Linzy

I’m a therapist in private practice, and a the creator of Money Skills for Therapists. I help therapists and health practitioners in private practice feel calm and in control of their finances.

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In this Episode...

Are you transitioning from a different career into private practice and feeling overwhelmed by the financial side of things? You’re not alone. 

In today’s Feelings and Finances episode, Linzy addresses a question from Alice, an LCSW navigating the challenges of starting over in her therapy practice after a 20-year corporate career. Alice shares her concerns about balancing financial stability with the needs of her clients, as well as overcoming a scarcity mindset shaped by her upbringing.

Linzy discusses unique challenges that career changers face, including how to leverage prior financial success in a new business, managing a therapy practice as a single mom, and building confidence in making money while staying true to personal values.

If you’re a therapist who is wondering how to navigate the financial side of things, tune in to hear Linzy’s practical tips and insights. This episode will give you the clarity and direction you need to confidently move forward in both your personal and professional life.

Have a Question for Linzy?

You can easily submit your question to Linzy on a voice recording. Go to the podcast page on our website and click the “Start recording” button. https://moneynutsandbolts.com/podcast/ 

Follow the prompts to record your question. When you finish your recording, enter your name and email to submit the recording. You can also submit your question directly to Linzy’s SpeakPipe inbox: https://www.speakpipe.com/MoneySkillsForTherapists 

Interested in working with Linzy?

Are you a Solo Private Practice Owner?

I made this course just for you: Money Skills for Therapists. My signature course has been carefully designed to take therapists from money confusion, shame, and uncertainty – to calm and confidence. In this course I give you everything you need to create financial peace of mind as a therapist in solo private practice.

Want to learn more? Click here to register for my free masterclass, “The 4 Step Framework to Get Your Business Finances Totally in Order.”

This masterclass is your way to get a feel for my approach, learn exactly what I teach inside Money Skills for Therapists, and get your invite to join us in the course.

Are you a Group Practice Owner?

Join the waitlist for Money Skills for Group Practice Owners. This course takes you from feeling like an overworked, stressed and underpaid group practice owner, to being the confident and empowered financial leader of your group practice.

Want to learn more? Click here to learn more and join the waitlist for Money Skills for Group Practice Owners. The next cohort starts in January 2026.

Connect with Linzy

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Episode Transcript

[00:00:00] Linzy: Hello and welcome back to another Feelings and Finances episode of the Money Skills for Therapist Podcast. These are our short and sweet Friday episodes where we answer questions from listeners of the Money Skills for Therapist Podcast. Listeners like you, the therapists and health practitioners and coaches who want to be having these conversations about money.

[00:00:24] Today’s question is from Alice, and here’s her question.

[00:00:27] Alice: Hi, Lindsay, my name is Alice and I’m an LCSW in the DC metro area, Northern Virginia to be specific. I transitioned from a corporate career of about 20 years into the therapy field and was launched into the world of private practice while I was finishing up my supervision hours for my LCSW about a year and a half ago due to a layoff.

[00:00:55] So I was laid off from my corporate job and have really been drinking from a fire hose, navigating all there is in being a business owner, getting licensed. I’m currently in the process of opening my own private pay therapy practice, and figuring out how to leverage the corporate experience and how that’s informing the way I view my business and my finances.

[00:01:22] I made a lot of money in my corporate job. and was a W2 employee and had great benefits, and trying to figure out how to balance the needs of my clients with my own personal needs, and not wanting to participate in systems that I feel are oppressive to therapists, but still making a living and surviving as a single mom, of two teenagers has been a real challenge.

[00:01:51] I grew up with money stuff, like most people. My parents filed for bankruptcy when I was 16, mostly due to issues with my mother’s shopping addiction and mental health related hospitalization bills. And so I think that the scarcity mindset is something that is really impacting me on a day to day basis.

[00:02:14] I’m in therapy. I’m doing all the things to work through it, but I don’t know. I think something a little bit more laser focused on the money piece, and maybe what I need to be doing and what I’m missing, would be amazingly helpful. And again, I think especially as a career transitioner, because I think that.

[00:02:32] It’s a little unique in this field. Somebody who is kind of this mature adult who’s had a life, you know. I’ve owned houses, I’ve done the things, and there is a little bit of a starting over here and a learning curve that is daunting. I really appreciate your podcast. It’s been a wonderful resource for me.

[00:02:50] Thanks so much.

[00:02:51] Linzy: Okay. So there’s a few things in this question. You’ve got a lot of layers here, Alice, as we all do. And so the first piece I’m going to think about is that starting over piece. Yes, you are coming into your therapy career later in life. As you said, you’ve done many, many adult things. You had your corporate career, you’ve owned homes, you have teenagers.

[00:03:10] And so the first thing that I would encourage you to do is make sure that you don’t discount that as you are setting yourself up as a private therapist. I often see folks coming into their, you know, second career or maybe third career, coming into being therapists in their, you know, 40s, 50s, 60s.

[00:03:30] And they have that kind of newbie lack of confidence, right? Of feeling like, well, this is new. Sure, I’ve done other things before, but I’m new at this. and so they consider taking insurances that are really low, or working with online therapy providers who pay them almost nothing, because they have that same scarcity and desperation that many of us have coming into private practice, which is basically the, I call it the, will you be my client feeling?

[00:03:59] Will you be my client? Will you be my client? That’s how I felt when I started my own therapy practice. And they end up making decisions that financially are not sustainable, right? So signing up for systems that are oppressive… I’m not sure if you’re referring to insurance or what specifically you’re referring to there, but end up signing up for, yeah, insurance panels or online providers that would actually never, ever, allow them to have the money that they need to pay for their lives.

[00:04:23] So for you, especially as a single parent to two teenagers, your life is expensive. I have no doubt. And so part of it is stopping to ground, using your corporate skills, Alice in, yeah, how much money do you actually need to make? Right? Like let’s reverse engineer this practice. You are not 25. You’re not living in a cheap apartment, you know, you are an adult with a full adult range of responsibilities and your kiddos might be going to school.

[00:04:50] in the next few years, you know, there’s expenses there. So start by thinking about your own needs of how much do you actually need to make in your household each month to cover all of the needs therein. So starting with that number. And whatever that number is, then you can start to reverse engineer a practice out of that number that will actually work.

[00:05:11] Right? Because so often when we’re new, we start by setting up a practice that will never work, no matter how many clients you see. For instance, if you’re getting reimbursed 50 an hour, from an online therapy provider, and you need to be making nine or 10, 000 a month in your household to cover your bills, that math will never work, right?

[00:05:30] Like you can never work enough sessions to actually make 10, 000 a month after taxes. So, lean into those corporate skills that you have. I don’t know exactly what you did in the corporate space. But think first about what is the amount of money that you need to make? What is your take home paycheck?

[00:05:44] Easy math that can be done is using like a profit first kind of model of, okay, if your take home paycheck is going to be, let’s say about, 50 to 60 percent of the money you make, you’re going to be setting another 20 percent aside for taxes. That’s 20 percent of all the money coming in the door.

[00:06:02] You’re going to be setting aside another 15 to 20 percent for operating expenses, work out those numbers and see: what is the number that needs to be coming in the top then to meet all of those different obligations, right? To meet your household needs, to meet your tax obligations, to cover your business expenses? And you’re going to get a number.

[00:06:18] Once you get that number, let’s just say that number is. I don’t know, 12, 000, 13, 000 a month, and I’m making it a high number here because I know you have teenagers. Teenagers are expensive. and again, you are a seasoned adult. You are not like a 22 year old coming right out of school. Then you can reverse engineer.

[00:06:36] Okay. How many sessions a month does that have to be, thinking about giving yourself some time off? So, you know, stacking those a little bit more. So for instance, Alice, if you discover upon playing with your numbers that you need to bring in 13, 000 a month, coming into your private practice, and you want to be working, let’s say you want to be working 48 weeks of the year.

[00:06:59] Okay, so I’m going to take 13, 000 a month as the revenue that needs to come in.I’m going to multiply that by 12, so that means your practice needs to be making 156, 000 a year. And then

[00:07:09] I’m going to divide that by 48, because we don’t want you working 52 weeks a year. We want to know, if you’re working 48 weeks a year, you get four weeks off. How much do you need to be earning? So you need to be earning 3, 250 a week, over those 48 weeks that you’re working.

[00:07:24] And then I’m going to either divide that by the fee that you want to charge, but more ideally I’m going to divide that by your ideal number of sessions. So let’s say your ideal number of sessions is 15, then you’d be looking at a fee of 215 per session. If you could work 18 sessions, you’d be looking at 180 a session.

[00:07:42] So this is where you’re just really taking time before you get into the feelings, and the starting over, and the stress. Setting that aside for a moment just to work with the math. Like what does the math tell you? And this math tells me that, for instance, if your fee was 180 a session, you could work 18 sessions a week times 48 weeks in the year.

[00:08:07] And that would give you, in this example, 13, 000 a month coming in. Some of that will go to your taxes. Some of that will go to operating expenses. Some of that will go home to you. So it’s just taking the time, Alice, to zoom out and ground yourself in the numbers, and then using all of this life experience you have and all of this corporate experience to set up a practice that will actually work when it’s working.

[00:08:31] Right? Like, let’s build it to work from the very start. Then, it’s going to be about grounding in your life experience and your wisdom and knowing that you are, no, you know, no spring chicken, maybe. You have life experience, and setting up a practice that markets yourself as such. Right? You might be new to therapy, but you’re not new to life.

[00:08:53] So making sure that you are targeting a niche of people who will be able to pay you the fee that you need to be paid to be financially stable. Speaking directly to those people, owning your expertise, not trying to serve everybody, but you know, zooming in on that niche of people that you know you can absolutely change their lives, and it is without a question worth 180 an hour of their money, or 225, or whatever fee ends up needing to work…

[00:09:17] Really owning your wisdom and your life experience. and that’s really valuable. And then targeting clients who are going to value the fact that, you know, you are somebody who has lived life… Thinking about who those clients are for you and maybe they are folks who work in the corporate space or maybe they are folks who are older and going through life transitions… You know, I don’t know what type of work you do what type of niche. But really owning your expertise as you set your fees so that you are setting up a practice that works for the very, very beginning. So that is my suggestion.

[00:09:49] You know, you are at a beautiful point right now of building a practice where you haven’t yet probably set up a lot of things that you’ll regret later you are building. And even if you have a few clients, and once you do the math, you realize, okay, I’m undercharging these clients. You know, you can still pivot

[00:10:07] At any moment, and make sure that the new clients that you attract are at that higher fee. You can raise your fee when it’s appropriate for, you know, the clients that you already have, so that you’re building a practice that actually works. Own your expertise; own your corporate knowledge; own your business experience. And build something that’s really going to take care of you and your kids.

[00:10:27] And also thinking about, again, the fact that they will be going to school potentially in the next few years. You’re going to need to retire in, you know, 20 years or whatever. Building that all into your practice from very, very beginning. And the fact that, you know, you’re stepping out and you’re already listening to this podcast, and I have no doubt, accessing other business resources,

[00:10:46] is great start. And this is where too, Alice, I will say, this is what we cover in Money Skills for Therapists. So as you’re building your practice, that would also be a support that’s available to you. You could always look into working with me and my team in Money Skills for Therapists to get support with all these pieces of setting up your numbers to really make them work for your practice.

[00:11:05] This is not something you have to figure out on your own. But I’m also hearing that you’re really experienced and competent. And so here’s my suggestions for your starting places to get this practice set up. I am sending you all the good vibes, for a successful 2025 for you, as you build a practice that can really take care of you and your family.

[00:11:26] If you, like Alice, have a question you’d like me to answer on one of these Feelings and Finances episodes, all you have to do is click on the link in the show notes. It will take you over to our podcast page where you can see a little recording app. All you need to do is press record and share your name, a little bit of context, and your question, and I would be happy to answer it on a future episode of Feelings and Finances.

[00:11:48] Thank you so much for joining me today. 



Picture of Hi, I'm Linzy

Hi, I'm Linzy

I’m a therapist in private practice, and a the creator of Money Skills for Therapists. I help therapists and health practitioners in private practice feel calm and in control of their finances.

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150: Making Strategic Moves as a Group Practice Owner – Coaching Session

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150: Making Strategic Moves as a Group Practice Owner – Coaching Session

Making Strategic Moves as a Group Practice Owner - Coaching Session - Episode Cover Image

“ I do feel very empowered by knowledge, and so I think that will give me a lot more confidence in marketing in some of the places where we can have a little more of that impact, or build that buffer, or reach demographics that can support our model and build a foundation for us. I think that will feel a lot more accessible  to do at that point.”

~ Anastasia Canfield

Meet Anastasia Canfield

Anastasia owns and operates Creative Remedies which is a multi-modality group practice aimed at incorporating the arts in most of our work to support the mental health of Autistic folx, ADHD, Dyslexia, Sensory processing disorder, trauma, post-traumatic stress, acquired brain injury, among other mental health concerns of marginalized communities like the LGBTQ+ and BIPOC communities. 

Services offered are mental health counseling, music therapy, play therapy, expressive arts therapy, adaptive/therapeutic music lessons, and traditional music lessons from a trauma-informed lens. All of their clinicians are neurodivergent and they work from a disability-rights and justice/neuro-affirming model, gender-affirming model, and trauma-informed care. They currently work from an economic justice initiative and offer pay-what-you-can options, subsidize lower cost sessions with community partnerships, and take insurance. 

This was Anastasia’s brain child and passion project she built after working in inpatient psych, school settings, IOP, and PHP.  Anastasia started her career as a music therapist and has enjoyed the opportunities to collaborate with other creative modalities like art therapy, play therapy, recreation therapy, dance/movement therapy, yoga therapy, animal-assisted therapy, and occupational therapy to improve the lives of patients she worked with. Another facet of her dream is to build a practice that offers numerous creative therapeutic modalities all under one roof and are financially accessible since many of these modalities are not reimbursable by private insurance too. 

In this Episode...

How do you balance serving your community with the financial realities of running a group practice? In this coaching episode, Linzy sits down with Anastasia Canfield, owner of Creative Remedies, a multidisciplinary practice supporting neurodivergent, queer, and BIPOC clients through expressive arts therapies. Anastasia shares the challenge of staying true to her mission of serving marginalized communities while ensuring she can offer fair wages and benefits to her team.

Together, they explore how Anastasia has already diversified income streams and identify ways she can use her time as a leader to make a greater impact. Linzy offers practical strategies for stepping into the CEO role, balancing accessibility with financial sustainability, and guiding the practice toward long-term success.

If you’ve ever struggled with the tension between your values and your financial needs, this episode offers clarity and actionable steps to help you move forward.

Join the Money Skills for Group Practice Owners Waitlist

Are you tired of feeling like an overworked, stressed and underpaid group practice owner? Do you dream about becoming a confident and empowered financial leader of your group practice? If so, Money Skills for Group Practice Owners is for you! 

This 6-month course (with over 40 step-by-step lessons and beautiful, comprehensive systems and tools), teaches you the financial and mindset skills to help you become the empowered and competent CFO of your group practice. By strategically setting up your finances, you can have a healthy and sustainable group practice that you love – one that serves your community and allows you and your team to thrive. Join the waitlist today!

Interested in working with Linzy?

Are you a Solo Private Practice Owner?

I made this course just for you: Money Skills for Therapists. My signature course has been carefully designed to take therapists from money confusion, shame, and uncertainty – to calm and confidence. In this course I give you everything you need to create financial peace of mind as a therapist in solo private practice.

Want to learn more? Click here to register for my free masterclass, “The 4 Step Framework to Get Your Business Finances Totally in Order.

This masterclass is your way to get a feel for my approach, learn exactly what I teach inside Money Skills for Therapists, and get your invite to join us in the course.

Are you a Group Practice Owner?

Join the waitlist for Money Skills for Group Practice Owners.This course takes you from feeling like an overworked, stressed and underpaid group practice owner, to being the confident and empowered financial leader of your group practice.

Want to learn more? Click here to learn more and join the waitlist for Money Skills for Group Practice Owners. The next cohort starts in January 2026.

Episode Transcript

[00:00:00] Anastasia: I do feel very empowered by knowledge, and so I think that will give me a lot more confidence in marketing in some of the places where we can have a little more of that impact, or build that buffer, or reach demographics that can support our model and build a foundation for us. I think that will feel a lot more accessible to do at that point.

[00:00:29] Linzy: Welcome to the Money Skills for Therapists podcast, where we answer this question. How can therapists and health practitioners go from money shame and confusion to feeling calm and confident about their finances and get money really working for them in both their private practice and their lives? I’m your host, Linzy Bonham, therapist turned money coach and creator of the course Money Skills for Therapists.

[00:00:50] Hello and welcome back to the podcast. Today we have a coaching episode with Anastasia Canfield. Anastasia owns a practice called Creative Remedies, which focuses on supporting neurodivergent, queer, BIPOC folks around issues of trauma and offers many, many multidisciplinary services, specifically focusing on music and art and expressive arts, in the work that they do.

[00:01:17] Anastasia comes today with a tension that so many of us live all the time, which is that struggle of serving these folks that they love to serve, who often do not have financial means to pay out of pocket for these kinds of services with being able to provide, in this case, a good wage and benefits for her team.

[00:01:40] This is a group practice, so it’s not just Anastasia who has to think about her financial needs, but also the needs of an entire team that she is paying and wants to make sure that she can keep up with cost of living increases and grow into offering more benefits. So serving marginalized folks largely, but also wanting to make sure that she’s taking great care of her team.

[00:02:01] And there’s an inherent tension there when it comes to money. So Anastasia and I dig in today to diversification, what she’s already done in terms of different ways that money is coming into the practice. We get into how she is using her time as the owner of the practice, and the most strategic ways to use her time, and talk about exploring places where impact can be made.

[00:02:22] This is a great episode for any group practice owners who are struggling with the same tension themselves between serving folks, and also paying their team well, but also these same things apply to solo practice owners, because it’s the same tension at the end of the day. How do we make sure that we’re able to serve folks well who we’d love to serve, while also making sure that our own needs are being met?

[00:02:42] Here is my coaching episode with Anastasia Canfield.

[00:02:48] So Anastasia, welcome to the podcast today.

[00:03:02] Anastasia: Thank you. Thanks for having me.

[00:03:04] Linzy: Yeah, I’m really happy to have you here. And, knowing a little bit about your question already, I know it’s one that folks in our space are troubled with a lot. So I’m excited to get into it today. Tell me about what you want to spend our time on together.

[00:03:17] Anastasia: Yeah. So there’s a few moving parts. I am a group practice owner, and my practice is about five and a half years old. I’ve been in a field longer than that, but we are a creative arts therapy practice. So we offer a number of different services, and unfortunately, some of them are not always reimbursable by commercial insurance.

[00:03:39] And there are certain limitations to Medicaid and things like that. So for the most part, some of our services are self pay only. And, like I mentioned, I’m a group practice owner, so I have staff and my dilemma is how to be accessible , as for all of our services, how to pay my staff fairly and well,and how to do that with, relying,in a lot of cases, on self pay.

[00:04:09] Linzy: hmm. Yeah. So this balance of helping your clients meet their needs, where they’re at financially, but also making sure your team is actually taken care of.

[00:04:17] Anastasia: Mm

[00:04:18] Linzy: Because there’s a tension there, in terms of money needs to come in to pay your team. Okay, so tell me what this is looking like so far.

[00:04:24] How have you set things up so far to try to meet this tension?

[00:04:29] Anastasia: Yeah, I’ve already diversified a lot of our income, and that’s worked decently well so far. I’m always looking for more ideas and stuff, but right now… I’ll start maybe with our, with the services that we offer, and explain a little bit about, the reimbursement for each of those and that, I think will give a little more context as to, some of the places where I need maybe a little more help or some pain points.

[00:04:54] So, I’m an LPC board certified music therapist and registered play therapist. So we offer mental health counseling, music therapy, play therapy. We also offer some other services like adaptive music lessons and traditional music lessons. We do some work out in the community, and then we also have an office space.

[00:05:13] That’s where I’m at right now. And we also offer some online offerings as well. So what we currently have going on is we’ve got our self pay, for music therapy specifically, I think is where some of the biggest issues are, because play therapy and mental health counseling, is reimbursable with commercial insurance in Colorado.

[00:05:35] However, music therapy is not.And there are some Medicaid waivers, so some very specific types of Medicaid that reimburse for music therapy. But for the most part, that service is self pay. Right now I have three music therapists working for me. And they’re reimbursed through the Medicaid waivers, self pay, and then our services that sort of round out some of the financial concerns are some community contracts that we have with some facilities.

[00:06:08] So, some senior living facilities, assisted care facilities, some adult daycare programs, and some respite care programs. And occasionally we have some, some nonprofits that ask us to come in and do a group or things like that. and then our music lessons. However, for our individual music therapy services, we don’t have a cap on our sliding scale.

[00:06:33] We do pay what you can. I also have some interns that offer some pro bono services. But as you can imagine, those things fill up pretty quickly. And then also, by the end of their internship, we have to do something with them. So we have to figure out the financial piece there. So, we have mitigated some, some financial constraints because of the community contracts.

[00:06:56] However, those are subject to their own budgets. , And sometimes they lose funding too, or in the case of one contract that we had, it was grant funded for a period of time, and then they no longer had the grant funding, and then our hours went down.

[00:07:13] So those things are helpful whenever we have them, but we’re subject to all sorts of variables that could remove that funding at any point in time without any notice., And my, staff, I also try to consider their caseload, , min and max I try to also consider their burnout, or potential for burnout and all of this as well because, of course, there could always be more hours that someone could take on.

[00:07:40] Linzy: Yes.

[00:07:41] Anastasia: But that is not necessarily sustainable either. So, there are more hours on paper that someone could take on.

[00:07:47] Right. Yes. Yes.

[00:07:50] Linzy: Okay. Yes. Okay. What I’m hearing so far is that you have done an excellent job diversifying, as much as possible,

[00:07:58] Anastasia: Thank you.

[00:07:59] Linzy: Within the kind of pitfalls that come with this type of diversification, like grants coming and going, and contracts ending, and all of that painful, basically non profit stuff, that the nonprofit sector has to deal with at all times, which I will say is extra exhausting, as, you know.

[00:08:15] Anastasia: I imagine so.

[00:08:17] Linzy: Well, I think you know. and that’s an extra stressor that comes for folks in that nonprofit space is that you can’t control whether money’s even going to be available. You could be providing an amazing service, but if a grant ends, a grant ends, right? And then there no longer is the money to pay for your folks to do the work that you’re doing.

[00:08:34] So with all of this, then, I’m curious, with the mix of things that is happening, all these great diverse streams of income that you’ve built, what is happening with your numbers? What are your numbers looking like in terms of money that’s left over at the end of the month? How much are you able to pay your team?

[00:08:49] Tell me about that.

[00:08:50] Anastasia: Right now we are growing. And so at this moment in time, we’re in a little bit of that sticky spot of… I brought on a new therapist at the beginning of the summer. We had a therapist who just started actually this week. So overall,our numbers have been trending upward.

[00:09:10] But anytime I think that there is a hire there is some instability for a little while. So, we are breaking even.But obviously that’s not sustainable. I do see that once we have a new therapist, with a full caseload… Our therapist who came out at the beginning of the summer is pretty full already. 

[00:09:29] She’s doing pretty well. I do see that once this new therapist is full, that we are going to continue trending upward. Now, another piece of this is we do accept Medicaid, and in the state of Colorado… I know some states are a little bit different than the state of Colorado where we are, we’re not able to bill for no shows or late cancellations.

[00:09:52] And so, that is a pain point that we’re facing because, that is one of the more accessible ways that we’re able to provide services, too, because it’s covered 100%. But then if people don’t show up, then we don’t get paid.

[00:10:06] Linzy: Yes. Okay.

[00:10:10] Anastasia: That has led to a little bit of our instability at this moment, too, because we just started taking Medicaid this year, which has had its ups and downs for sure.

[00:10:21] So I would say we’re breaking even as a general statement. But I do keep a pretty close look at our books. And, summer is always a tricky time, too. So right now, We have some therapists who, they themselves have not necessarily broken even, for their income versus expense. There is a little bit of buffer that has, not necessarily put us into a deficit, if that makes sense. 

[00:10:52] Linzy: That’s in a larger business, there are going to be times where you’re digging into your buffer and then other times when you’re building your buffer and that’s great that you had that there because it means that you’re not going into debt during those quieter months in the summer, which are almost inevitable.

[00:11:05] I hear from very few therapists who don’t experience some type of summer lull. So, you know, just want to reflect, yeah, how great that is that you have built that buffer. Because that does mean that you’re able to weather those without it becoming a crisis. Because I would say, to some extent, those ups and downs are inevitable, right?

[00:11:23] And so part of it is that we build the financial stability. So a down doesn’t mean a crisis. It just means, okay, this makes sense because we lose a little bit of money every July. But we know that in September things are going to look like this, right? And as you build your business history, and if you keep track of information, you’re going to start to understand exactly what those trends mean year over year.

[00:11:40] But yeah, just want to give you a high five, and recognize and love the use of the word buffer. Mwah. Perfect. So with this, then, I’m hearing a general upward trend, but kind of breaking even, what do you want to look different? What are you not happy about when it comes to your group practice finances?

[00:11:56] Anastasia: Yeah, I know this is the case pretty much everywhere, but the cost of living is going up so rapidly so that even if we’re breaking even in, you know, arguably in some ways we’re actually losing money because of the difficulty to sustain the same trajectory that our cost of living is.

[00:12:16] And, so, I worry that the rate that we grow is still not going to be enough to keep up.

[00:12:26] Linzy: So your team’s wages are not going to be able to grow with the cost of living increases.

[00:12:31] Anastasia: Exactly. Yes. Yes.

[00:12:33] Mm hmm.

[00:12:33] Linzy: And it’s true. If we’re not getting a raise of, I don’t know what the number is right now, but if it’s 5 percent a year, which is a raise most of us don’t get!

[00:12:39] Anastasia: Mm hmm.

[00:12:40] Linzy: Then we are earning less year over year.

[00:12:40] Anastasia: Mm hmm.

[00:12:41] Linzy: Yeah. And we’ve, we’ve definitely experienced a huge cost of living spike this year.

[00:12:47] So what I’m hearing then is your team needs to be paid more,

[00:12:52] Anastasia: Yeah.

[00:12:52] Linzy: Right? For you to be able to grow their wages year over year so that they’re not earning less.

[00:12:55] Anastasia: Mm hmm, mm hmm.

[00:12:57] Linzy: Okay, so that’s a piece that you know is not working. Is there anything else that you’d want to change?

[00:13:02] Anastasia: Pragmatically, that I think is the main thing. I know there’s a marketing piece here and stuff like that that I probably need a little more of my own education and things on. But I guess also continuing to diversify our resources and our income, and also in the event that there are changes to Medicaid, that’s also on my mind, since that is something that does fortunately reimburse 100 percent for music therapy. But if that were to change, since it is a very niche service, that is something that at any point in time, you know, with any sort of federal or state budgetary changes could be slashed.

[00:13:42] And I realized that. And so that’s something I would like to, I guess, get ahead of in the event that were to occur. And I hope that it doesn’t. And then we just have other options out there. But, yeah, I think, the wages for my team and also continuing to build out their benefits packages.

[00:14:01] That’s something I would also like to do. And the diversification, like getting creative in order to diversify our services.

[00:14:10] Linzy: Okay. So with your team then, in terms of their earnings and expenses, like I’m hearing you’re aware of when certain team members are not profitable for the business.

[00:14:21] Anastasia: Mm hmm. Mm hmm.

[00:14:22] Linzy: numbers laid out for yourself. Do you know what a clinician’s caseload needs to look like to get them to a wage that is the wage that you want to be paying folks?

[00:14:33] Do you have a sense of what needs to happen to get you where you need to be with each employee? Yeah, so what does that need to look like? What does a caseload need to look like?

[00:14:42] Anastasia: Yeah. I’ve built it out a little bit differently depending on the roles of our staff. I have a lead music therapist who has a slightly different caseload expectation because she’s also doing some other things, she’s running our social media, doing some other outreach and advocacy things.

[00:14:58] She’s our main community based therapist as well. And so her caseload needs to sit at between 20 to 25 contact hours a week for there to be profit, that I feel comfortable with. And the summer has been tricky because a lot of individuals have taken vacations and stuff like that.

[00:15:21] And so that has kind of come up underneath that expectation. And unfortunately, we lost some of our community contracts due to some budgetary changes and things. So there’s that. I aim for one to three contract hours in the community a week because we charge a little bit more obviously for a group and then for travel time and things like that.

[00:15:43] So one to three of those groups a week within that 20 to 25 contact hours for her. Then, our onboarding therapists aim for 23 to 28 because they’re mostly going to be, just doing the work, just doing therapy. And then,, they get paid an hour of admin time for every four contact hours.

[00:16:09] That roughly leads to about 35 work hours a week. So there’s a little, little buffer there, too. If they want more clients, then there is a little room for that or other projects. So, and that is obviously if everyone shows up to their appointments and all the things happen.

[00:16:30] Linzy: So, I mean, this is excellent clarity that you have, in terms of what needs to happen. I think the next question that I would be thinking about, given that you know what it takes to kind of keep the lights on, run things, break even, is what could be changed about these numbers and the way that you’re filling folks caseloads to make it that little bit more profitable that we were talking about?

[00:16:52] To create that breathing room? Which I would argue breathing room to give them raises, cost of living increases, but also to create more breathing room for the business itself, to make sure you have enough buffers because the bigger we get, the more liability we have. It’s like the greater the risk, the greater the reward.

[00:17:10] And so I’m also thinking about the stability of your business itself when we’re thinking about the money that needs to be earned. What do you think looks different that would make. one of these positions more profitable? Where are tweaks that could be made in one of these positions?

[00:17:25] Anastasia: One of the things I’m currently working on is building out more community based contracts for some of the other therapists, because when we do have those, we have our rate and we don’t waiver on that. The individual clients,we’ll do our sliding scale, pay-what-you-can option.

[00:17:43] So a few more of those a month would be helpful. Also, maybe getting more music students because that’s another area where we don’t offer pay what you can. We have our rate, and that’s what we charge.I am also still seeing patients myself. and so that that helps.

[00:18:02] I would like to stay on the lower side of my patient load so that I can navigate some of these other things. I do pick up some extra hours from time to time if needed for the business. However, that’s short-term. I try not to, you know, lean too far into that.

[00:18:18] And so those are some things that come to mind right now. Some other things that we do that aren’t necessarily revenue generating at the moment, but have been successful is that I go and do mental health screens at various music festivals, art festivals, and talk to people about our services there.

[00:18:36] And so we tend to get some people signed up for consultations, actually, in those places. So we do get a boost , Whenever we have , those offerings,

[00:18:45] Linzy: Okay,

[00:18:47] Anastasia: In terms of other places, we do increase our rates marginally each year as well, about five to 10,for each of our therapists hourly rates each year. So that helps a bit going into the new year.

[00:19:00] What’s been on my mind and, actually would be helpful, I think, to talk about, is increasing our groups on site. We only have one group currently on site, and I know that groups are a place where we can sort of have virtually infinite ceiling, or lack of, lack of a ceiling, I guess.

[00:19:19] Um, and, I am nervous about making promises I can’t keep with having staff start a group that maybe is not well attended. And then I actually ended up losing money rather than making money there. So I guess, maybe there’s some mindset things for starting some group things.

[00:19:37] Linzy: Because what I’m hearing you’re already aware of, which is great, is it’s natural for group practice owners to have the tendency to just work more themselves, just pick up more client hours, because usually we’ve created a group because there’s already so much demand for your services, that it’s easy to just flex that muscle that you know.

[00:19:54] But you’re absolutely right that the more strategic avenue is for you to spend your time growing the offerings and doing the marketing. You’re mentioning when you go to music festivals, you always get a bunch of consults. So for, you know, however long that musical festival is, for X amount of hours of your time, you can be getting several new clients who stay with the practice for years, maybe.

[00:20:17] Right. And so that’s something to think about when we think about your time: what are the most valuable uses of your time to solve these problems, like in the machine, right? If we think about your practice as a machine, which is the metaphor that I like to use, you’ve done many, many things to create stability and health in this machine already, right?

[00:20:35] You’ve diversified, you’ve built in a fee increase. So there’s all sorts of things you’re already doing to make sure that there’s going to be money coming in. But what I’m hearing is two things. One is spending time to get really clear on what are some little tweaks you could make that would have the biggest impact, right?

[00:20:53] So like your music lessons, for instance, if you really promoted the music lessons, since those are out of pocket and you could get 15 more music lessons a week, what does that do to the overhead of the business? And after that therapist or employee is paid what’s left in the business, right?

[00:21:07] What is the overall profitability of that kind of service, and kind of turning the dials where they’re going to have the biggest impact. Cause there’s always a thousand things we can do. Right? And I can hear that your brain is very good at thinking about all these avenues. And there’s some value in all of them.

[00:21:22] But there’s always going to be certain avenues that are more strategic in terms of the use of your time. So I’m hearing: marketing. You know that marketing is an area where you could spend more time and do more growth. Because if you can get your marketing machine working, if you could get SEO working, or Facebook ads, or start to build a strong local brand presence beyond what you already have, go to more music festivals…

[00:21:43] That is going to have a much bigger impact for your group than you seeing more clients, right? That’s that scaled impact. You know, we’re talking about with the groups too: it’s not infinite, but certainly there’s a scaled opportunity with groups that we don’t have with one to one.

[00:22:00] So if you put your energy into really focusing on: I’m going to get three groups off the ground over the next year, right? And phase them out, but really put your marketing energy into advertising in the schools, you know, running Facebook ads, really experimenting with how to fill these things, that is going to have a much bigger ripple effect in your business than anything you can do with one on one.

[00:22:24] Either that your clinicians can do with one on one or that you individually can do one on one, right? But it takes more of your work to make it happen because it is getting into that marketing piece. What do you notice when I say this? Yeah.

[00:22:37] Anastasia: There are some nerves that come up. Some anxiety. Yeah, that’s an area that, I think I’m, I’m better at than I think I am. I have a lot of marketing ideas, but it never feels natural.

[00:22:50] Linzy: Yes, it’s not your zone of comfort.

[00:22:53] Anastasia: Mhm. Yes, exactly. And so it feels very… And I realize that in the world that we live in, this is necessary, but it feels very salesy. It feels very dehumanizing… I guess another piece, too, is also wondering, in the investment of… I’m okay with investing time, but investing money feels anxiety-provoking as well into ads and marketing and things like that. Whereas I know that’s a catch-22, because sometimes you have to spend money to make money.

[00:23:25] And, I think my anxiety around my own… I guess my own insecurities, my own disbelief and self doubt about my marketing strategies. I project onto, well, if I put money into this, I’m just going to lose it. I think that’s the association that I have.

[00:23:42] Linzy: Okay. Okay. So I’m hearing two, maybe three things there. The first one is, salesy is a bad word. Mm hmm. Can you tell me more about being salesy? You use the word dehumanizing, which is a strong word, I will say. Tell me what comes up when you think about sales.

[00:24:02] Anastasia: Yeah. there’s some associations, I think, to it not always being honest or forthcoming, and that there is an ulterior motive, and that it’s difficult to stay ethical.

[00:24:17] Anastasia: And I realize that, you know, scope of practice and code of ethics is kind of different, across the board. But there’s some general, sort of facets that, beneficence, non maleficence, justice, things like that, that I struggle to reconcile sometimes in the marketing process.

[00:24:35] Linzy: hmm. Yeah. Yeah. I’m curious for you, what is your ulterior motive?

[00:24:44] Anastasia: I’m getting people’s services and getting my staff paid.

[00:24:47] Linzy: Yes.

[00:24:48] Anastasia: I’m trying to live a life that I am not struggling.

[00:24:51] Linzy: Okay. Well, thank you for laying out your evil plan for all of us to hear. Because this is, you know, all you’re describing… of course, there are many examples of this, like duplicitous sales. You know, pyramid schemes. I don’t know. Of course, sales can have an ugly, terrible side. And of course, it can be a place where people abuse power.

[00:25:13] What I’m hearing is you have a practice that provides music therapy with a goal of trying to make it as accessible as possible for folks who cannot pay out of pocket. And in order to do that, you need people to also buy your services, which means that they’re also getting great service that they can afford to pay for. Right? Is there anything nefarious in that mission?

[00:25:37] Anastasia: No.

[00:25:38] Linzy: What do you think of when you think of that mission? Or would you put it differently? When you think about your mission, why you built this practice, what you’re here to do, and what you and your team do all the time, how would you describe that?

[00:25:50] What is that for you?

[00:25:53] Anastasia: Our catchphrase is that we are enhancing healing and learning through creativity. And I truly believe that the arts and creativity is where people thrive and that’s where they can be their most authentic selves. And that doesn’t necessarily have to be through the arts.

[00:26:10] I think creativity transcends a lot of different domains. And that is the realm through which we all are on the same page in that regard that creativity is where people can find their true selves. Stand authentically and live the life that they want to live through creativity.

[00:26:32] And at the same time, we want to be able to provide that, within reason, of course, as best we can, to anyone who wants to access that, or would be benefited by accessing that. Not just people who are within a certain demographic, or a certain age range, certain class or anything.

[00:26:56] I worked in inpatient psych and worked at a state hospital prior to starting my private practice. And so, I saw the benefit that my creative services offered to our folks there. And many of them were homeless. The overwhelming majority were on Medicaid, Medicare. 

[00:27:18] And so while that can’t be replicated in private practice, I wanted to try to close that gap as much as possible because as soon as they were discharged, they didn’t have access to those services anymore because of these barriers. So the mission there is, yeah, these creative services that are typically, out of range, for lack of a better term, for a lot of people, but also such a healing, opportunity and such a, an empowering place where people can be their authentic selves.

[00:27:47] Linzy: So what I’m hearing then is if you find people who can come and pay, they’re going to have these profound healing experiences, and also they’re going to make it more possible for your practice to provide these services to folks who don’t have the cash to pay for these services, right? So having those folks come and paying you, you’re doing them a great service, but also you’re able to do more service in your community. What do you notice thinking about that and thinking about the sales that will help to make that happen?

[00:28:19] Anastasia: It feels a lot of ways.

[00:28:23] Linzy: Sure.

[00:28:24] Anastasia: Nerve wracking, hopeful. There’s definitely, you know, I guess fear of the unknown, sort of, stepping into and kind of trusting the process, of feeling of apprehension.

[00:28:35] Linzy: Yes. Yes. Yeah. And I mean, you’re at a point in the business, there’s a phrase that’s coming to mind for me, which is, what got you here won’t get you there.

[00:28:46] Anastasia: Mm hmm. Mm hmm.

[00:28:47] Linzy: You’ve been able to build a practice with success, without having to do Or really show up in the marketing space a lot, right? And you’ve been able to serve folks at a pay what you can model, which is wonderful.

[00:29:00] And in order to get you to the point where also your team can get paid better, and where also you can start to provide benefits, there’s new things that need to be brought on board, right? And there’s the two pieces, you know, that we’ve talked about here so far. There’s the looking at where those differences are going to be made.

[00:29:15] What are the little things in your practice that could go a long way? Music lessons probably being one of them. Groups probably being another. But then there’s also the piece of you stepping up and doing this marketing and using your time and talents to bring tons of people towards the practice, and fill up this great team that you’ve built.

[00:29:35] Anastasia: Yeah.

[00:29:36] Linzy: Yeah.

[00:29:37] So, I mean, thinking about your next steps, I will say that in my mind, there’s this part of me that’s like, I have a spreadsheet in Money Skills for Group Practice Owners that’s all about this, but it’s very complex and it takes a long time. So I wasn’t able to get into it with you today because it looks at all the different variables.

[00:29:51] So there’s equations here, right? There’s numbers that you can work at deeply understanding. And I know that’s part of the picture is taking time to understand your numbers. And starting to look, and play some scenarios of okay, what if we did this? What if we did this?

[00:30:04] I’m going to say that that’s part of your next steps, right? Is to get even more into your numbers, which it sounds like you’re already doing a great job of, right?

[00:30:11] What do you see as your steps after that? Once you identify what you need to do, where the impact will, will happen.

[00:30:20] Anastasia: I do feel very empowered by knowledge. And so I think that will give me a lot more confidence in marketing and some of the places where we can have a little more of that impact or build that buffer, or reach demographics that can support our model and build a foundation for us. I think that will feel a lot more accessible to do at that point. I think that will further round out my workflow as well, Because as we’re talking about this, I’m realizing that sometimes I don’t, well, oftentimes I would say, I’m sort of reactive in our financial stuff in general. And you know, whenever we lose a contract, like: oh, that’s whenever I start ramping up the marketing or trying to reach out to other places at that point.

[00:31:09] And it’s connecting some dots for me that I probably need to break out my schedule to be focusing on all of these things for generally a certain amount of time with some flexibility as as needed, but also building in the time to invest in the things that will have a higher, I guess, return on investment.

[00:31:31] And will further support us in the long run rather than just, kind of trying to mitigate things as they come up.

[00:31:39] Linzy: Yeah. And what I’m getting from you is you clearly have a strategic brain. you’re already doing so much of this, so now it’s this piece, it’s almost like the difference between tracking what’s happened and budgeting.

[00:31:49] Now it’s about getting a little ahead of yourself, right? Like looking into the future, just that little bit more.

[00:31:55] Planning a little bit more for things that probably are going to happen, like at some point, this contract over here is probably going to end. So what else can we start to, where else can we start to plant seeds now, right? To have something else lined up. Starting to look ahead with your numbers and do some of that proactive planning.

[00:32:10] We’re going to run a group in the fall and we’re going to run a group in the spring and I’m going to start planting seeds around all that now. it seems to me like you really would have the capacity to do that. So now it’s just getting that, as you say, into your workflow, making that part of your duties as the CEO and the CFO of your group practice.

[00:32:26] Anastasia: hmm. Yes, absolutely. And that was not even something that dawned on me until kind of sitting there and thinking about it.

[00:32:33] Linzy: Yeah. So coming to the end of our conversation, Anastasia, what are you taking away today?

[00:32:39] Anastasia: Excitement. I was excited coming in, too. I am on your mailing list, and I’ve watched a lot of your webinars and stuff. And actually some, a lot of the things I’m already doing are because of the things you’ve put out in the world. So thank you.

[00:32:52] I feel very, very grateful. I’m very excited for this.

[00:32:55] I feel a little vulnerable, a little raw. You know, in our society, it’s hard to talk about money in a very, forthcoming fashion. And so definitely feeling that, but also feeling empowered, and feeling like there is opportunity, rather than, this is not a common thought process, but I do kind of wonder, is there going to be an end to this practice one day? Is it going to get to the point where, yeah, cost of living, you know, things just cannot add up. And this has really quieted that voice.

[00:33:28] Linzy: yeah.

[00:33:28] And I think you’ve built an excellent foundation. You’ve got a great machine going, so now you get to tweak it, and improve it. And, set it up to do these extra things now that you want to do.

[00:33:41] Anastasia: Thank you. 

[00:33:41] Linzy: Thank you so much for coming on the podcast today, Anastasia.

[00:33:44] The words that really come to mind for me from this coaching episode are clarity and strategy. Anastasia has already gained so much clarity in understanding what’s happening with her team’s numbers. And now there’s just more opportunity to get even more clarity on where impacts could be made, and then making those strategic choices in the business, making moves to make an impact and using her time strategically, too, to do that. It’s so easy as group practice owners to do what you’ve always done best, which is be a clinician,and to lean on that skillset of being a clinician whenever money is tight.

[00:34:28]  I see group practice owners do this all the time and it makes so much sense. But as the owner of a group practice, the best thing that you could usually do is actually activities that are going to help all of your team get new clients, right? Or serve those groups, or in her case, look for funding.

[00:34:46] And so it’s those bigger moves that we can make only as the CEO of the practice, as the leader, that are the ones that are easiest to avoid because they’re not comfortable and familiar. They’re not what we know best, but they’re also the most impactful places that you can spend your energy as the leader of a group practice.

[00:35:02] So very excited for Anastasia. I can see that she’s so close to being able to have that practice look how she wants it to look. And I’m really confident that she’s going to get there. And if you, like Anastasia, are a group practice owner who is looking to get more clarity on your group practice numbers, really get them working so you can see your vision really coming to life in terms of taking care of both your clients and your team and yourself. I’m going to put a link in the show notes for the Money Skills for Group Practice Owners waitlist.

[00:35:31] We run that course once or twice a year, and it is all about helping you become the empowered financial leader of your practice, helping you understand your numbers deeply, knowing where you can make an impact and giving you the support and the tools and the guidance to make the moves that are really going to make your business sustainable and allow you to thrive and really be successful.

[00:35:52] To see that vision that you’ve always had come to life. So the link for the Money Skills for Group Practice Owners waitlist is in the show notes. If you jump on that list, you’ll hear about it the next time we open the course.

[00:36:03] If you’re enjoying the podcast, please tell your friends or colleagues about it. It’s the best way for new folks to find us and listen. And you can also follow me on Instagram at Money Nuts and Bolts. We share our regular content on there all the time.Thank you so much for joining us today.

Picture of Hi, I'm Linzy

Hi, I'm Linzy

I’m a therapist in private practice, and a the creator of Money Skills for Therapists. I help therapists and health practitioners in private practice feel calm and in control of their finances.

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