In this episode, registered psychotherapist Liane Wood and I gently challenge you to explore what it actually means to build a sellable therapy practice—not because you should sell someday, but because thinking this way creates more freedom, sustainability, and financial clarity right now in your personal and professional life. 

For our 200th episode of Money Skills for Therapists, I invited my business besties, Tiffany McLain and Maegan Megginson, to join me for a conversation that was more honest than polished. We unpacked about the real seasons of entrepreneurship — the times when you feel energized, expanding, and deeply aligned… and the times when you feel tired, restless, like you’re questioning everything, or quietly pulling back. If you’ve ever wondered whether it’s normal to feel both love and resentment toward your business at different points, this conversation is for you.

Seasonal slowdowns can shake even the most well-run therapy practices—especially group practices navigating payroll, profit, and growth at the same time. This week, I sat down with Stef Iverson and Lucinda Bibbs, business partners and recent graduates of Money Skills for Group Practice Owners, to talk through what it really looks like to manage cash flow during a summer slump while still honoring long-term vision, wellness, and expansion.

One of the most powerful (and often unspoken) ways we shape our kids’ relationship with money is through our own financial values and beliefs. The way we talk about money, how we feel about money and the habits we build around money ultimately become inherited by our children.

In this solo episode, I reflect on the big hand we play as parents in creating our kids’ money stories. I also explore what it looks like to model healthier financial skills with intention, clarity, and compassion—and why this work is as much a gift to ourselves as it is to the next generation.

As therapists, most of us were never taught how to run a business—let alone how to manage money, payroll, hiring, or leadership in a way that’s both ethical and sustainable.

Licensed therapist and group practice owner Gordon Brewer and I talk openly about money mindset, generosity, boundaries, hiring mistakes, and what it really takes to create a financially sustainable group practice without burning yourself out or sacrificing quality of care.

As therapists, many of us feel a deep tension when it comes to pricing—especially when we’re creating group offers, workshops, or professional-facing experiences during uncertain social, political, and economic times.

In this coaching episode, I sit down with trauma therapist Kim Torrence to explore what really comes up when we try to assign value to our work: fears about accessibility, old beliefs about service and self-sacrifice, money shame, and the pressure to “get it right” before we ever put an offer out into the world.

As we begin to take our financial needs seriously—raising fees, setting boundaries, and valuing our work—those shifts don’t stay contained to our businesses. They often ripple into our personal lives, especially our friendships. In this episode, I talk about what can happen when we move from self-sacrifice to self-advocacy, and how that transition can quietly (or painfully) change the dynamics of the relationships we’ve built.

In this coaching-style episode, I sit down with Colleen Barrows, a perinatal mental health therapist, mom of two young children, and graduate of Money Skills for Therapists. Together, we walk through the very real tension Colleen is feeling between maintaining financial stability as the primary breadwinner, managing most of the household responsibilities, and wanting more meaningful one-on-one time with her kids—while also nurturing a creative passion project, which will help therapists and postpartum women, that she hopes may one day provide her with passive income.

Most of us only hear the word sabbatical in academic circles, but as Maegan reminds us, its root is “Sabbath”—rest. Somewhere along the way, rest became another productivity tool, something to “use well” rather than simply experience. As therapists and practice owners, we need something different. A true sabbatical isn’t for catching up on house projects or writing endless to-do lists—it’s about completely reimagining your relationship with time, worth, and spaciousness.

In this episode, you’ll hear about the shift we’re all feeling in the therapy world—from years of burnout and endless demand to today’s reality of fewer calls, more price sensitivity, and a need for smart adjustments. Together, we walk through mindset shifts, flexible scheduling, fee strategy, and practical marketing ideas that help you stay grounded and profitable when the numbers feel uncertain. Sometimes that means rolling up your sleeves and stepping back in to see more clients, so your practice stays healthy. Other times it means experimenting with new marketing, reconnecting with referral sources, or gently adjusting your fees based on what your community can sustain right now.

Julie and I talk through why everything feels “tighter” right now—and why so many therapists are questioning their next steps.
We explore how inflation, stagnant insurance reimbursement, and economic fear are impacting your practice, your income, and the clients you care for.

Emily shares what she sees in her work with clients recovering from religious trauma: the body’s lingering responses to old patterns, even years after intellectually moving on. We also explore how healing involves learning to make your own choices, rewriting your “job description” in private practice, and creating boundaries that allow sustainability without guilt.