Have you ever caught yourself living in constant hustle mode — pushing for the next milestone in your therapy practice but rarely pausing to breathe, to celebrate, or to simply be?

I sit down with Jenny Jonker, a therapist, practice owner, and graduate of both my Money Skills for Therapists and Money Skills for Practice Owners programs. Jenny’s story is powerful — she shares how her immigrant background, her family’s experience fleeing war, and the survival mindset that shaped her early years carried into her life as a business owner. Together, we explore what it looks like to shift from fear and scarcity into calm, trust, and true presence.

If you’ve ever felt like marketing your therapy practice is confusing, intimidating, or just not your zone of genius, you’re not alone. In this episode, I want to help you breathe a little easier about it. Marketing doesn’t have to be reactive or overwhelming. It can be intentional, sustainable, and rooted in long-term success for your business and your peace of mind.

Whether you’re just opening your solo practice, looking to welcome more clients, or scaling into a group practice, my guest Kristie Plantinga and I talk honestly about what actually works when it comes to digital marketing for therapists. You’ll hear how to keep your practice visible online, how to think about your return on investment, and which tools can help you track whether your efforts are truly bringing new clients your way.

As therapists and health practitioners, we’re used to holding space for others—even when our own capacity is changing. If you’re noticing changes in your energy, focus, or mood and wondering how to keep your practice (and your finances) healthy, this episode might be just what you need.

In this episode, I break down the real impact of perimenopause on therapists, from brain fog and fatigue to the tough decisions about reducing your caseload or raising your fees.

I share some practical ways to adjust your schedule, automate your money systems, and, most importantly, ask for support so your business and finances work with your new reality. Remember—your practice can and should support you through every season of life!

During this coaching episode, I help Kellie explore what life can look like now that she has moved out of survival mode, built stability in her private practice, and shifted into a space where she’s actually living and beginning to thrive.
Kellie reflects on her upbringing, which focused on doing the right thing and being perfect rather than exploring what truly brought her happiness, and recognizes she’s now at a place where she’s giving herself space to explore and discover what it is she loves and actually wants to do.

So many of the messages we receive about money come from this space — either from what we witnessed growing up in a faith community or from experiences within our current community. And sometimes these beliefs are ones that folks don’t want to hold anymore, but they’ve already shaped how they think about money and the world.

The first step in understanding the jobs your money needs to do is to identify your non-negotiables — things like taxes, rent, software, utilities, and any other expenses that are essential for running your practice. Once you know what those are, you can start assigning clear values to each of them.

Many practice owners find it helpful to open a few separate bank accounts — one for taxes, one for general business expenses, and one for payroll. Having those visual boundaries makes it easier to see where your money is going and to feel more organized and in control.

This the question Alyssa Zajdel has been trying to navigate recently as she was invited to speak at small, local organizations and a larger college group. As a graduate of the Money Skills for Therapists course, she’s confident with her 1:1 pricing and the financial management of her solo practice. However, getting invited to speak on stage to a bigger crowd requires an entirely different math equation and goals conversation.

While we often view bookkeepers as the magicians of our business finances, appreciating their attention to detail, their ability to categorize and match debits and credits, and for keeping our finances organized, there also exists the perception of a gap between the business owner’s and the bookkeeper’s knowledge of how money works. This lack of understanding can lead to miscommunications and underappreciation for the work that therapists or bookkeepers do.

If you feel like focus, organization, and impulsivity are some of your biggest challenges to managing your finances well, or that procrastination or avoidant behaviors sabotage your intentions with money, this episode will help ease the frustration.

Have you ever felt guilty for taking a break from work? Do you find it challenging to balance your creative pursuits with your professional responsibilities? If so, you’re not alone. Many therapists struggle with feelings of guilt or abandon if they take time away from their practice and worry that clients will need them while they’re gone or not come back to therapy once the vacation has ended.

Many of my students who identify as female also find themselves in a breadwinner role, which I’m going to say is probably not statistically the norm in general society, that the female partner of a hetero couple is the breadwinner. While this shift in dynamics is not only familiar to me, and a positive step towards gender equality, it can bring its own set of challenges and complexities. Relationships are challenging anyway, but when you add the layer of one person earning the Lionshare of the household income, honest and open communication about responsibilities, expectations, and goals between both partners becomes even more important.

Have you ever noticed how some people just seem to have an aura of positivity surrounding them? They exude high vibe energy that draws others in and seems to attract positive outcomes effortlessly. But what exactly is high vibe energy, and how can you harness it to improve your own life and well-being?