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Marketing Coordinator
Full-Time Virtual position
Marketing Coordinator – Starting on January 3, 2024
Full-Time, Virtual Position
Are you a dynamic, results-driven individual who is passionate about marketing, sales, and making a positive impact? Do you thrive on selling a proven product you know will benefit others? Do you believe in equality, inclusivity, and the power of vision & values-led businesses?
If so, we’re looking for YOU!
Money Nuts & Bolts Inc. is seeking a dynamic and experienced individual to help us generate leads and sales. We’re looking for someone who is curious, loves to experiment, and has experience in online marketing and sales. You have a passion for helping others, enjoy creating engaging social media content, and take pride in selling something you truly believe in, knowing it will genuinely help people. You’re a people person who excels at making others feel comfortable and understood.
You’re a marketing aficionado, particularly when it comes to social media and paid advertisements. You relish the opportunity to research and find creative solutions to challenges. You’re a meticulous planner, ensuring that all the details are taken care of before you call it a day.
In other words, you’re the type of person who:
- Thrives when learning something new or solving a puzzle.
- Enjoys tinkering with creative content to boost engagement, leads, and sales.
- May have a low-key obsession with planners and project management tools (we love Asana).
- Takes pride in responding promptly and effectively to inquiries, using your sales skills to guide the right people toward making the decision to buy.
- Achieves all this efficiently, even before lunch!
If you’re still reading, then you’re exactly the person we’re searching for!
About Us
Money Nuts & Bolts Inc. is an Ontario-based online consulting and coaching company that helps women therapists and health practitioners learn the money skills they need to not just survive, but thrive in their private practices. We serve clients primarily in the United States and Canada.
Our company is run by therapist turned money coach, Linzy Bonham, who bridges the knowledge gap that so many health practitioners have when it comes to money.
Our students include mental health therapists, speech language pathologists, coaches, massage therapists, acupuncturists, dietitians, nutritionists, tutors, and more! Our offerings are designed for any feminist individual running a service-based business.
People come to us because, even though they run successful private or group practices, their hard-earned money seems to disappear without a trace. Often, the overwhelming nature of dealing with finances leads them to avoid it altogether. This also means that we cater to an audience that is not looking for us because they are not solution aware.
We are proudly committed to dismantling oppressive systems that create inequality for women, femmes, visible minorities, Indigenous peoples, LGBTQ2S+ individuals, and other marginalized groups. We believe that financial skills enable us to take up space in a society that often discourages it, and we know that for every skilled woman who owns her talents and hones her financial skills, there is also a family and community that benefits immensely.
Your Primary Job:
The main responsibility of this role is to generate leads and sales. You must have a passion for selling and connecting with potential customers to expand our audience.
But let’s dive deeper into what you’ll ACTUALLY be doing…
IMPORTANT NOTE: There’s a lot of moving pieces for this position, and we don’t expect you to be able to do it all perfectly from day 1. In fact, we won’t even ask you to do it all starting on day 1.
Instead, you’ll first be tasked with taking ownership over the items under heading #1 and 2. Then, once you’ve got those mastered, we’ll add on #3, then #4, etc.
Here’s What You’ll Be Responsible For:
1) Take the lead on our marketing strategy, and create marketing materials in collaboration with our copywriter.
- Develop and execute a comprehensive marketing strategy to generate leads and sales
- Support the launch of a new evergreen sales funnel
- Coordinate social media campaigns, including regular weekly posts
- Manage paid ads campaigns on platforms like Facebook, Instagram, and Google Ads
- Conduct testing, including audience targeting, A/B testing of ad copy, creative elements
- Create compelling sales emails, and social media ads in coordination with our Operations Coordinator and our copywriter
- Create new Opt-In offers and lead generation funnels
- Coordinate launches, content creation, paid ads, and regular marketing emails
- Organize and manage an annual Summit to generate new leads and nurture affiliate relationships
2) Gather and initiate analysis of marketing and sales related metrics on a weekly basis
3) Coordinate Podcast Marketing
- Reach out to other podcasts to book our CEO as their guest
- Create and update dynamic podcast ads
4) Nurture existing and establish new affiliate relationships
- Connect with other professionals and associations that serve our target audience, to establish new affiliate and joint venture relationships
- Roll out affiliate marketing program for program graduates
5) Grow and nurture our cold audience and generate leads
- Work with our copywriter to generate nurturing email campaigns for our audience
- Respond to comments and direct messages on social media channels to help potential students along in the sales funnel and close sales
- Reply to potential client inquiries or questions via email, help them along the sales funnel and close sales
Ideal Qualifications
Please note: We’ve observed that individuals from marginalized groups often hesitate to apply for jobs unless they feel 100% qualified. We encourage you to apply if you believe you can do the job, even if you don’t meet all the qualifications listed here.
– Experience with lead generation, working with an an online teaching or coaching business
– Experience in sales and social media marketing
– Well-rounded knowledge of Facebook/Instagram Ads Manager, Asana, Canva, Calendly, and Google Docs, Slides, Sheets, Forms, etc. (Bonus points if you also know your way around Active Campaign, Easy Webinar, Elementor, Zapier and/or Mighty Networks)
– NON-NEGOTIABLE – You believe that Black Lives Matter, Love Is Love, women’s rights are human rights, and that being part of a vision & values-led business is the ideal type of job for you – if you agree, the secret code is “teapot”
– The ability to meet with team members and respond to social media inquiries Monday through Thursday during business hours in Eastern Standard Time
Compensation Details
This is a full-time position in our 4-day workweek company. You are expected to participate in weekly team meetings and manage and complete your tasks independently. You will work independently and be generally available Monday through Thursday, 9am – 4pm ET.
Compensation for this position starts at $50,000 (CAD) annually, to be negotiated based on experience and skill level.
Benefits include:
- A health spending account intended to allow you to pay for your eligible medical expenses
- A personal spending account for health and wellness expenses over and above what can be claimed against the health spending account, such as gym membership fees or equipment, personal development courses, the pursuit of hobbies, tuition and books, childcare expenses, and much more
- Two weeks of paid vacation, plus two weeks of paid shutdown during the winter holidays for a total of FOUR weeks of paid vacation for all new salaried employees
- Other paid and protected leaves of absence
Application Instructions
This position will start on January 3, 2024. We are reviewing applications as they come in, and this posting will be removed once we the position has been filled.
Before you apply: carefully review all of the responsibilities of this position, as it includes key details.
Once you’ve done so, send us a video or cover letter, along with your resume. Make sure the video or cover letter answers the following questions:
How will YOU fit in this position and with our business specifically?
What experience do you have with generating leads for an online business?
How do you see this position fitting into your long-term goals and aspirations?
How would you be a natural fit for our mission of empowering women therapists and health practitioners to thrive financially in their practices and their lives?
Send your application via email to hello @ moneynutsandbolts.com and please make sure your email subject line has the secret code in it. If you don’t have the secret code in the subject line, your application will not be considered.
Please note that we will not consider any applications submitted through Facebook, LinkedIn, Indeed or any other platforms.
Lastly, applications that only have a resume will not be considered. Our decision to invite you for an interview will be based on how you answer the above questions in your video or cover letter.
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